媒体宣传

广告宣传

Misleading advertising is a disease with our modern society. A cigarette provides a symbol of independence. A pair of designer jeans or sneakers conveys status.

Advertising affects all of us throughout our lives. Young people, especially young girls, are particularly vulnerable, because they are new and inexperienced consumers.

Advertisers are fully aware of their role and do not hesitate to take advantage of the insecurities and anxieties of adolescents, in the guise of offering solutions to their problems.

Advertising tries to convince us that products can fulfill us and meet our deepest human needs and that the value of a person depends upon the products used. No politician or educator is more persuasive than advertising.

I'm speaking to denounce the detrimental role of misleading advertisements and commercials. Advertising affects all of us throughout our lives. Misleading advertisements and commercials depict a world in which love and passion are reserved solely for products.

Adolescents, especially female adolescents, are particularly vulnerable, because they are new and inexperienced consumers and are the prime targets of many advertisements.

Advertisers, who are fully aware of their powerful influence, do not hesitate to take advantage of the anxieties of young people, offering the so-called "almighty solutions to life".

Worse still, the pervasive or persuasive advertising teaches us to value material things above all else, to feel that happiness can be bought, that products can fulfill us and meet our deepest human needs.

Most Australians have daily contact with the mass communications media. Research shows Australians read more newspapers per head of population than any other nationality.

As a result, newspapers in the nation's major and capital cities have large circulation figures. In Australia, most major newspapers are owned by a small group of proprietors.

Australia has a well-developed radio and television industry. Radio and television broadcasting services are provided by national, commercial, multicultural and public organizations.

The Australian Broadcasting Company's radio and television programs

cover news and current affairs, information, children and education, arts, religion, drama, music, light entertainment, documentaries and sports.

Britain was the first highly industrialized country and for a long time it led the world in industrial production. In 1870 Britain made one third of all the world's manufactured goods.

From about 1870, however, Britain began to lose its lead. Today Britain produces 11% of the world's exported manufactured goods. Britain needs to expo~ to pay for all the foods it needs.

The country is the fifth most densely populated in the world. It has a population of 59 million people on a number of islands.

There just is not enough room to grow food for all these people even though British agriculture is one of the most mechanized and most advanced in the world.

Advertising affects all of us throughout our lives. Young girls are particularly vulnerable, because they are new and inexperienced consumers and are the prime targets of many advertisements.

No politician or educator is more pervasive or persuasive than advertising. It teaches us to value material things above all else, to feel that happiness can be bought, that products can meet our deepest human needs.

Ironically, the heavily advertised products, such as cosmetics and weight-reduction drinks, are even harmful to physical attractiveness. There is little emphasis in the advertisement on nutrition and physical exercise.

Misleading advertisements lead people to believe that the value of a person, especially the value of a young woman, depends upon the products they use. The right perfume or beer can provide a symbol of femininity or of masculinity.