HND商务文化与策略

HND商务文化与策略

Assessment task 1

Outcome covered

All outcomes (1-5)

Section 1:

(a).

The PESTEL analysis heading are a framework in which environmental influence are categorized into six main types: political, economic, socio-cultural, technological,, environmental and legal.

1. P: political forces, as the political arena has a huge influence upon the regulation

of business and the spending of consumers and other businesses. The political is

including government stability, taxation policy, social welfare policies and the

trade regulations.

In our case of J D Wetherspoon plc, the Monopolies and Mergers Commission take a ruling about broken the …tied house? system, this ruling limited the brewer selling the beer and brewing the beer at same time. And the government pays attention for the disadvantage.

2. E: economic forces, as the state of a trading economy in the short-term and

long-term influence the wealth of a population. The economic is including interest

rates, inflation, and disposable income and product seasonality and so on. About the J D Wetherspoon plc, in the start of twenty first century, J D Wetherspoon was facing much more competition. The retail licensing marking had adapted to the changes in the …tied house? system and other retail pub chains like Regent Inns and

Punch Taverns had been developing their businesses. And the supermarket began selling drinks also have influence on the company.

3. S: socio-cultural forces. Such as religion and demographics impact upon product

design and spending by consumers. It includes lifestyle trends, education level,

population demographics and social responsbility

In the case, people more and more carefully to take attention on their health, so they began to reduce the wine drinking. Then J D Wetherspon plc develops a kind of low ethanol wine.

4. T: technological forces, such as information technology influences production

methods, and transportation influences market penetration and product costs. It

will include speed of introduction of new technologies,

innovations/developments

and consumer buying options and so on.

In the case, with the technological develop, the beer can be bottled and selling in the market. Because of this, people isn?t need to drink beer only in the pubs. This can decrease the sell share of the J D Wetherspoon.

5. L: legal forces, such as product safety influences design, and trading practices

influence how businesses conduct themselves in the market. It may include like

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employment law, healthy and safety, company law and consumer protection and

so on.

In the case, the government issued policies to limit the wine drinking, and the Monopolies and Mergers Commission take a ruling about broken the …tied house? system, this ruling limited the brewer selling the beer and brewing the beer at same time. All of these legal force could have influence on J D Wetherspoon.

(b).

The analysis of the organization?s internal and external strategic environment is referred to as a SWOT analysis. SWOT is an acronym for strengths, weakness,

opportunities and threats. The SWOT analysis is a very popular tool with managers because it is quick and easy to learn.

SWOT analysis for J D Wetherspon

Internal Strength: Weaknesses:

1. Staff. 1. Food.

2. Good service and 2. Service for children.

environment.

External Opportunities: Threats:

1. Different pub brand. 1. Other pubs compete.

2. Developing budget hotel. 2. Government policy.

S: in the case, J D Wetherspoon claimed that people are its best asset. 20% of senior managers began as bar staff or cleaners. The company provide lifelong training and adopt he staff suggestion, and communicate with them, J D Wetherspoon provide quiet environment and the service are always satisfied the consumer demand, all of these can protect the company develop well.

W: the food in pubs of J D Wetherspoon, it supports complimentary crisps with

baguettes, this kind is bad for customers? health and it didn?t distinguish the hot

degree, this might cause customer?s discontented for the J D Wetherspoon. It also

doesn?t have children?s meals. This will let the customers of adult unconvenient,

and it may because the children are hurt. All of these can loss the customers. O: J D Wetherspoon is managing he pub style as …quiet?. But now, it acquired the

Lloyds pub chain, J D Wetherspoon develop it as another style. This kind of pub?s

music dazed outlets with a much stronger entertainment element and show TV

programs, this can attract much more customers. The company also begun

developing budget hotel, this can develop another market and increase the profit

of J D Wetherspoon.

T: J D Wetherspoon faced many computers, like Regent Inns, Punch Taverns and the

supermarket. They will strive the share of market and the customer. The

government policy also influences it. Like the limit of brewing and drink beer in

the century of the city, this also can decrease the share of J D Wetherspoon. (c).

Through a SWOT analysis an organization can assess its current position and make

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comparisons with competitors in order to plan activities and resources appropriately. It is the first stage of planning and helps managers to focus on key issues. It is important remember when carrying

out a SWOT analysis that it is not absolute. Simple rules for successful SWOT analysis like next:

: Be realistic about the strengths and weaknesses of the organization. : Analysis should distinguish between where your organization is today, and where

be in the future.

: Be specific. Avoid grey areas.

: Always analysis in relation to the competition.

: Keep your SWOT short and simple. Avoid complexity and over-analysis. SWOT analysis is a kind of subjective and short term in its nature, so it can?t use to analysis long-term situation.

For example, when you analysis the opportunities, you can think about: where are the good opportunities available to our organization, Section 2:

(a).

1. Organizational culture is difficult to define precisely. A simple description is that it is a system of shared meaning between members of an organization or …the way we do things here?. It acts as the social glue which holds the organization together. Research

shows that the culture of an organization can significantly affect the way in which the company operates, particularly in terms of its effectiveness. Shared values become embodied in the organization?s ideology or philosophy and act as a quite to behavior

and ways of dealing with anxiety.

In J D Wetherspoon pubs, it says that people are its best asset. The company is satisfied the staff, so this is its organizational culture.

It has a flexible training policy which enables people from all kinds of different backgrounds to join the company. It is committed to lifelong training and it provides staff with opportunities to gain relevant qualifications such as those offered by the British Institute of Innkeeping, 20% of senior managers began as bar staff or cleaners.

2. Basic assumptions at a very fundamental, almost subconscious,

level tell employees how to perceive, think and feel about things. These are the elements of culture are unseen and not openly identified in the day-to-day interactions of the members of the organization. Culture elements at this level exist as …unspoken rules? and are rarely discussed within the organization. They direct the way events and actions are perceived and interpreted by the organization.

In the case, J D Wetherspoon create a quarter of the space in each establishment is non-smoking.

(b).

A kind of recognized model of organizational culture is Terrence

Deal and Allan Kennedy. It is based on how quickly organizations receive or strategies and the level of risk that they take. Deal and Kennedy stated that these two factors gave rise to four generic types of cultures, which they called tough guy/macho culture, work hard/play hard culture, bet-the-company culture and process culture. Through the case, we can

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know Tim Martin is a …big man? in his company; he manages the company with his

mind and idea, it company is include by the food industry, all the staff work hard every day, and then they will have a holiday for several days. So J D Wetherspoon is suit the tough work hard/pay hard culture.

The work hard/pay hard culture?s core value is keeping good customer service. In the

case, the company has a …lifestyle guaran tee? which aims to give managers time for a life outside work. Another key aspect of the company?s operation is …involvement and

communication?. Staffs are kept in touch with weekly newsletters, a monthly company video and by publicizing the minutes of Board meetings. The company always pays highly attention to the staff and the customers, and the information?s

high-speed recreation, and the company also does these suggestions quickly. (c).

Culture is something every organization has, but it is not a

concrete entity. The culture of an organization impacts upon how that organization reacts to change and it also explains what an organizations stands for. Organizational culture is difficult to define precisely. A simple description is that it is a system of shared meaning between members of an organization or …the way we do things here?. The founders

of the organization have traditionally had a major impact on the organization?s early culture.

Through the culture and the behaviors, in the company, the company built the pubs environment very quiet and let its staff work hard in several days and have a holiday in several days.

So, a kind of culture will have a kind of behavior.

(d).

The other type of Terrence Deal and Allan Kennedy of recognized model of organizational culture is process culture, it is focus on details and process excellence. However, the stress may come from internal politics and stupidity of the system. This kind of culture has slow feedback/reward and low risk. As a food industry, it pays attention on the result about the customers satisfied. So it isn?t paying much attention on the details and process. If the company becomes the process culture, it will bog down with how things are done and not with what is to be achieved.

Section 3:

(a)

In the Generic-Strategies---Michael Porter (1990), there are three strategies: cost leadership, differentiation and segmentation, niche or focus strategy. 1. Cost leadership is a low cost leader---gain competitive advantage from being able

to produce at the lowest cost---…cost advantage is the focuses?, the low cost

doesn?t mean low price---gain the benefits. It in a broad market scope

environment where it has a kind of substitute products and power competition. 2. Differentiation is differentiated goods and services satisfy the needs of customers,

and the companies can de-sensitize prices and focuses on value-higher price and a

better margin. So it needs to incur additional costs in creating its competitive

advantage. It in a broad market scope environment is in that the customers?

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loyalty can help the company limited and reduce new entrants and competitors. 3. The segmentation, niche or focus strategy is included cost focus and focus

differentiation.

: The cost focus is a form aims at being the lows cost producer in that niche or

segment, it in a narrow market scope environment like low cost than the

differentiation in a niche.

: The focus differentiation is a firm creates competitive advantage through

differentiation within the niche or segment. Its potential problems are small,

specialist niches could disappear in the long term. Its associated environment

is in the narrow market scope, you can use a special product from

the major

developed market competitors who have different purposes.

(b)

In the case, during the1980s and 1990S the company relied on organic growth by acquiring suitable sites and converting them into J D Wetherspoon pubs. And it is developing a style that is quiet, healthy and satisfied environment. In the case, we can see that it build non-smoking and provide health food to the customers. To its staff, the company thinks that people are its best asset. This style is more different with others.

In our case, all of these we have said, during the 1980s and 1990s, J D Wetherspoon is a pub chain, it has many pubs, the company?s aim is to manage the pub to satisfied with the customer, and it is always make its strategy in the pub chain, its all of actions like provide cheap beer and non-smoking area and so on, which are all of set the main point to its pub manage style.

So I advise that the company?s situation is suit Generic-Strategies---Michael Porter

(1990), differentiation.

From the strategy, J D Wetherspoon gets more benefits, here I only identify four about it: the company build its own style and brand, it has its own customer group, the expansion about share and scope is growing quickly, and the benefits is more than before.

(c) stDuring the 21 century, J D Weterspoon was facing much mire competition, and through the government?s policy limited, its develop was decrease and slowly, then it begain to change its style and acquired others, it serve breakfast and open earlier in the morning, support the family dining area, show televised football and so on. The company also began to manage other area like the hotel.

So it suit Generic-Strategies---Michael Porter (1990), segmentation, niche or focus strategy.

During the1980s and 1990s, the company relied on organic growth by acquiring suitable sites and converting them into J D Wetherspoon pubs. In the case, we can see that it build non-smoking and provide health food to the customers. To its staff, the company thinks that people are its best asset. It is Generic-Strategies---Michael Porter (1990), differentiation. stDuring the 21 century, it also pays attention to the staff, but it try to change its style, manage motel, and the food what has provided.

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(d)

When a company was changing business strategy, it must be

considering the factors, so as J D Wetherspoon .

:Exterior environment: by the start of the twenty first century, because of the

retail licensing market had adapt to the changes in the “tied

house” system

and other competitor had been adapted it and developing their business. So J

D Wetherspoon was facing much more competition. Many other

competitors

run the pub and receive the pay rent, this situation lead to

saturation of the

pub market. So J D Wetherspoon needs to change its business strategy.

:Policy: during 2002-2004, government allows the supermarket began selling

drinks, particularly premium larger, at loss-leader prices. This

means that the

pub can not compare with supermarket in price. On the other hand,

government concern about binge drinking and the consequent ant

special

behaviors, particularly in city centers. This lead the decrease of

new pub

number and shares of case form. They must to change to save their company. (e)

Strategy is many things like plan, pattern, position, ploy and perspective. As position, strategy is the stance organizations take.

Organizations can choose to: be a specialist provider; be the low-cost provider and so on. In the case, we can know that: at first, it supplies special environment quiet, clean, non-smoking to others. During the development of pubs, they all became to do special environment like that. Then J D W began to serve breakfast, show World Cup football and so on,

it also develop new brand like ” L N O”, and begun developing budget hotel as “Wetherlodges” to change

its strategy, all these process of strategy from differentiation to focus on difference strategy choosing is its strategic choice. So the strategy choosing is a process. (f)

Key issues in the management of a business strategy like next:

:Market/industry knowledge

:Sufficiency of resources and capabilities

:Offering consumers ?a unique value ? perceived or real

:Establishing a key ?differentiator?

:Consistent communication consistently

:Management must keep change feasible and Structure

:Recognize the principal causes of strategic change.

About the J D Wetherspoon, I will talk about two points:

:Consistent communication consistently. In the J D Wetherspoon, …movement

and communication?, staffs are keeping in touch with weekly newsletters, a

monthly company video and by publicizing the minutes of broad meeting.

And J D Wetherspoon attend to listen to the staff voice, like their suggestions

wetherspoon?s …listening? policy is based on a system successfully pioneered

by the hi-foreteller, richer sounds.

:Establishing a key …differen tiator?. During the development and growth of the

company, it provides real ale beers at relatively low prices and care about

child and disable, it build non-smoking area to keep health for the customers.

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Section 4:

(a)

Because of the two powers about restraining forces and driving forces take effect. The strategy of J D Wetherspoon changed over time. Through two forces of restraining is the force working against desired changes. And the other force of diving is the force of working for desired changes.

If the diving force is stronger than restraining force, then the firm will be changing. The leader could compare the two forces, and consider the company need to change or not.

Next we will talk about J D Wetherspoon?s driving force and restraining forces.

Driving forces: The increase competition, many competitors run pubs to rent 1.

the money.

Government takes many police like concern about binge

drinking, and thought it is anti-social behaviors.

The changing market, the market appears to be over-supplied.

Restraining forces: Inertia (habit) of the J D Wetherspoon, like their staff, they 2.

have habit to their ruler and management. They want the steady

environment of work.

Strength of culture in the J D Wetherspoon is very strong, the

culture has a strong effect on J D Wetherspoon and its staff and its structure.

(b)

The big changes from business ethics is a mainly factor in the J D Wetherspoon. In the case, the government concern about binge drinking and think it is an anti-social behaviors, and it is particularly in the city canters. The situation of pub wasn?t been

saw to be encouraging brings them bad policing. The event causes a bad effect on J D Wetherspoon.

The bad influence on J D Wetherspoon about profit and shares and sales. Tim Martin now as an executive, he had give up his power through

daily time. So the business ethics is very important factors for J D Wetherspoon.

(c)

The role of management of J D Wetherspoon dealing with the changes is like next: :Establishing directions: developing a vision of the future often in the distant

future, and strategies for producing the changes needed to achieve that vision.

During the J D Wetherspoon?s development and grows, the firm sale bear in

cheap price, take non-smoking area, provide television program and so on. All of

these means J D Wetherspoon adopt the above behavior to reply change. :Aligning people: communicating direction in words and deeds to all whose

cooperation may be need so as to influence the creation of teams and coalitions

that understand the vision and strategies and accept their validity. About the J D

Wetherspoon, it communicates and knows about customers needs, then change its

business, like breakfast serving in the morning before normal time at 11:00 a.m.

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:Motivating and inspiring: energizing people to overcome major political,

bureaucratic and resource barriers to change by satisfying basic,

but often

unfulfilled, human needs. Monitoring organizing and results, through find the

careless to solve the problems. The leader should fide out the difference between

J D Wetherspoon and others. It always needs to communication with people,

know their needs and solve them, help them to adapt the changes in

the company. (d)

I will give some suggestions to J D Wetherspoon?s management, in

order to help them

analysis a change situation. I am introducing the three-step conceptual framework from Kurt Lewin to management. He has introduced

the three-step change model in 1951 and has agreed the change that

should be involved and concerned with the three stages and the individuals.

The three stages like next:

:Unfreezing the present. Reducing the forces maintaining the organization in

its present situation. Recognizing the need for change and important.

In this stage, management need let their employees know the importance of

the change. In the 21th centaury of the case of J D Wetherspoon, it faced more

competition. Some other retail pub chains had been developing their business,

and some of the pub are increasing the market appears to be over-supplied.

The government limited the drinking and the consequent anti-social behavior.

In a word, the market share, profit and sales are decreasing. So the company

needs to change.

:Moving to the new level. Shifting the behavior of the organization to a new

level by encouraging staff to adopt mew behavior and attitudes. The implementation of the change.

In this stage, the employee needs to accept the mew business culture with the

management?s help. Leader can use motivate methods to encourage employees say yes to the change. For instance, they can give rewards to

employees, or so benefits. About J D Wetherspoon, it has some changes like:

most pubs have a dedicated family dining area where children and

their

parents can eat together, and the pub began to serve breakfast and open earlier

in the morning, and pubs start to show TV program and the television football,

and so on.

:Refreezing the new level. Stabilizing the organization in its new state of

equilibrium by, for example, establishing a new culture or new structure that

reinforces the change.

In this stage, the behavior and attitudes of the employees needs managers?

force to treat and adapt the new culture, and monitor is essential. Managers

need to ensure the business changes? attitudes and concepts and the new

business culture. The company of this case should adapt a number of methods

to strength change and achieve fully implement the change.

If it needs ensure the successful about fully implement change. We need adapt Kotter and Schlesinger?s management style in order to dealing with the resistance to change.

HND商务文化与策略

H N D商务文化与策略 Company number【1089WT-1898YT-1W8CB-9UUT-92108】

Assessment task 1 Outcome covered All outcomes (1-5) Section 1: (a). The PESTEL analysis heading are a framework in which environmental influence are categorized into six main types: political, economic, socio-cultural, technological, environmental and legal. 1.P: political forces, as the political arena has a huge influence upon the regulation of business and the spending of consumers and other businesses. The political is including government stability, taxation policy, social welfare policies and the trade regulations. In our case of J D Wetherspoon plc, the Monopolies and Mergers Commission take a ruling about broken the ‘tied house’ system, this ruling limited the brewer selling the beer and brewing the beer at same time. And the government pays attention for the disadvantage. 2. E: economic forces, as the state of a trading economy in the short-term and long-term influence the wealth of a population. The economic is including interest rates,

hnd商务文化与策略 outcome3

a. Strategy is getting it right and doing it right. It is very important to organizations. Choosing strategy is direct effect organization’s development and future. And every strategy have advantages and disadvantages, so in the different complex situation, we can adopt different strategies to solve problems. Now I will choose four possible strategies which the organizations may adopt. The first is cost leadership strategy. Cost leadership is the low-cost leader in any market gains competitive advantage from being able to produce at the lowest cost. Company can use low cost strategy defeat the competitors among the marketing environment. The second is differentiation. A competitive strategy that allows a company to sell its products for a premium price. This emphasizes creating superior products, products with unique or more desirable features or design. The third is focus strategy. The generic strategy of focus rests on the choice of a narrow competitive scope within an industry. The focuser selects a segment or group of segments in the industry and tailors its strategy to serving them to the exclusion of others. The focus strategy has two variants. One is in cost focus a firm seeks a cost advantage in its target segment, the other is in differentiation focus a firm seeks differentiation in its target segment. The fourth is diversification. This is where we market completely new products to new customers. There are two types of diversification, namely related and unrelated diversification. Related diversification means that we remain in a market or industry with which we are familiar. b. During the 1980s and 1990s, JD Wetherspoon used broad differentiation strategy. Compare other pubs; JD Wetherspoon is special and different. They sell a wide range o f real ale beers at relatively low price; good quality wine is available; they don’t play music or TV programmers; especially the non-smoking and toilet design. Because its clean comfortable atmosphere and low price high quality products, it bring some benefits to JD Wetherspoon. They provide good services, such as cheap beer, good conversation and solid

HND商务文化与策略

Strategy and Culture in J D Wetherspoon Section 1: External environment (a). The PESTEL analysis heading are a framework in which environmental influence are categorized into six main types: political, economic, socio-cultural, technological,, environmental and legal. 1.P: political forces, as the political arena has a huge influence upon the regulation of business and the spending of consumers and other businesses. The political is including government stability, taxation policy, social welfare policies and the trade regulations. In our case of J D Wetherspoon plc, the Monopolies and Mergers Commission take a ruling about broken the ‘tied house’ system, this ruling limited the brewer selling the beer and brewing the beer at same time. And the government pays attention for the disadvantage. 2. E: economic forces, as the state of a trading economy in the short-term and long-term influence the wealth of a population. The economic is including interest rates, inflation, and disposable income and product seasonality and so on. About the J D Wetherspoon plc, in the start of twenty first century, J D Wetherspoon was facing much more competition. The retail licensing marking had adapted to the changes in the ‘tied house’ system and other retail pub chains like Regent Inns and Punch Taverns had been developing their businesses. And the supermarket began selling drinks also have influence on the company. 3.S: socio-cultural forces. Such as religion and demographics impact upon product design and spending by consumers. It includes lifestyle trends, education level, population demographics and social responsbility In the case, people more and more carefully to take attention on their health, so they began to reduce the wine drinking. Then J D Wetherspon plc develops a kind of low ethanol wine. 4.T: technological forces, such as information technology influences production methods, and transportation influences market penetration and product costs. It will include speed of introduction of new technologies, innovations/developments and consumer buying options and so on. In the case, with the technological develop; the beer can be bottled and selling in the market. Because of this, people aren’t need to drink beer only in the pubs. This can decrease the sell share of the J D Wetherspoon. 5.L: legal forces, such as product safety influences design, and trading practices influence how businesses conduct themselves in the market. It may include like employment law, healthy and safety, company law and consumer protection and so on. In the case, the government issued policies to limit the wine drinking, and the Monopolies and Mergers Commission take a ruling about broken the ‘tied house’

HND商务文化策略问题详解

Introduction The Company was founded in 1979 by Tim Martin who opened his first J D Wetherspoons pub and become well-known organization in UK which offers cheap beer, good conversation and solid architecture., 'Marler's Bar', at Colney Hatch Lane in London. Many of the other early J D Wetherspoons pubs were also in the same part of Haringey. Martin took the name of the chain J D Wetherspoons from an old schoolteacher. And J D Wetherspoons became a plc in 1992 at which time it consisted of a chain of 44 pubs. Discussion: Section 1: External environment Question 1: Give examples of social, technological, economic, political and legal factors which have affected the way it has behaved. ?social factors： The value of market: Research estimates that the UK beer Market is the main Beverages market which was worth ￡ 52.62bn at retail selling prices (rsp) in 2007. In comparison, the U.K's soft drink market is estimated at having a market worth of only 13 billion. (51lunwen., 2008) Pub culture: Social life in the UK for a high percentage of the population revolves around a public house; often a community will have a "local" pu b that will form a natural hub for the inhabitants of its immediate area. More often than not there will be organised events several times a month ranging from a pub quiz to a full blown excursion. Quite often the public house will have sports teams, usually playing traditional pub games such as pool and darts; these team will most times enter into some sort of league on a local level although some sports have nationwide pub leagues. (Buck, 2008) ?Political factors: Promotion policies set by government: These include specific regulation of “Tax Rate Reduction”, the promotion style of the pub as a vital part of Britain's leisure industry and

HND Business strategy答案

Business strategy: as a plan, strategy relates how an organization intends to achieve its goals. As a pattern, strategy is the rhyme and reason that emerges in the course of making the endless decisions that reconcile the reality organizations encounter with their aims. As position, strategy is the stance organizations take. As a ploy, strategy is a ruse-it relies on secrecy and deception:’ Lets not thy left hand know what thy right hand doeth’. As perspective, strategy is part vantage point and part view from that vantage point, particularly the way this view shapes and guides decisions and actions. Strategic choices are concerned with decisions about an organization’s future, how it can gain competitive advantage, the courses of action it should take and how it can respond to the many pressures and influences from its external and internal environments. Choices occur at different organizational levels. At a business level organizations need to decide how they can satisfy the needs of different customers and other stakeholders. In turn managers have to decide how to deliver strategies in terms of the products or markets they may retain or develop. For example : In J D wetherspoon ,there are a lot’s of problem let the company to change the business strategy . From the internal management to talk , the company’s internal structure has changed. Tim Martin gave up day-to-day control in 2004 to become non-executive chairman working two days a week. From the external environment to talk.: as the public attitude towards binge drinking has changed and competitors had been developing their businesses, and the company’s sales and profit growth have slowed down. So, the company can identify their strategic choice, and then to select the proper business strategy for their company. To sum up, The company needs to adjust in these changes by transforming their business strategy. Strategy can be determined through the strategic policy choice. 2. With reference to ‘forces for change’, explain why the strategy of JD Wetherspoon changed over time. From the external driving forces to talk: the society discourages binge drinking .the supermarket begin to selling the drinks. Many competitors are developing their businesses to compete with JD Wetherspoon. From the internal to talk : the company’s stocks fell and falling profits, The company expansion plan to fail. Tim Martin gave up day-to-day control in 2004 to become non-executive chairman working two days a week. Restraining forces: Employees in JD Wetherspoon would not like to witness these changes as they may be lost their job because of these changes. In addition to, succeed over the past years also has a negative influence on this reform. According to employees’angle, they want to stable work and regularly payment, however, these changes will bring some uncertain factors to their future career, may be they will be fired because they cannot follow the new demands of the company. From the manager viewpoint, they also doubt that these changes will bring them more profits than they did before. So all these factors are become the restraining forces to the company. According to the ‘forces for change’, the company’s driving forces apparently outweigh its restraining forces, and the balance are broken, so JD Wetherspoon need to change their strategy to adapt the current situation. 3. What advice would you give to the management of JD Wetherspoon to help them analyze a change situation and to overcome any resistance to change?

HND商务文化与策略

Assessment task 1 Outcome covered All outcomes (1-5) Section 1: (a). The PESTEL analysis heading are a framework in which environmental influence are categorized into six main types: political, economic, socio-cultural, technological, environmental and legal. 1.P: political forces, as the political arena has a huge influence upon the regulation of business and the spending of consumers and other businesses. The political is including government stability, taxation policy, social welfare policies and the trade regulations. In our case of J D Wetherspoon plc, the Monopolies and Mergers Commission take a ruling about broken the ‘tied house’ system, this ruling limited the brewer selling the beer and brewing the beer at same time. And the government pays attention for the disadvantage. 2. E: economic forces, as the state of a trading economy in the short-term and long-term influence the wealth of a population. The economic is including interest rates, inflation, and disposable income and product seasonality and so on. About the J D Wetherspoon plc, in the start of twenty first century, J D Wetherspoon was facing much more competition. The retail licensing marking had adapted to the changes in the ‘tied house’ system and other retail pub chains like Regent Inns an d Punch Taverns had been developing their businesses. And the supermarket began selling drinks also have influence on the company. 3.S: socio-cultural forces. Such as religion and demographics impact upon product design and spending by consumers. It includes lifestyle trends, education level, population demographics and social responsbility In the case, people more and more carefully to take attention on their health, so they began to reduce the wine drinking. Then J D Wetherspon plc develops a kind of low ethanol wine. 4.T: technological forces, such as information technology influences production methods, and transportation influences market penetration and product costs. It will include speed of introduction of new technologies, innovations/developments and consumer buying options and so on. In the case, with the technological develop; the beer can be bottled and selling in the market. Because of this, people aren’t need to drink beer only in the pubs. This can decrease the sell share of the J D Wetherspoon. 5.L: legal forces, such as product safety influences design, and trading practices influence how businesses conduct themselves in the market. It may include like employment law, healthy and safety, company law and consumer protection and so on.

HND 商务文化策略1

Report on Business Culture and Strategy Candidate No.: Candidate Name : Tutor : Nov 2th, 2015 Central South University of Forestry and Technology

PEST analysis PEST analysis include social factor, technology factor, economic factor and legal factor, which is used to analyze the influence of the external environment to the organization. In this case, social factor, for example, J D Wetherspoon sell a wide range of real ale relatively low prices. Wide range can meet customers’ need well and low price will add the conversion cost of customers which promote sales. Other social factor is that J D Wetherspoon serve food which is available all day and sold at relatively cheap prices. Technology factor has limited influence to J D. Free WI-FI and TV screen provide convenience for customers. Currency condition and national income are major element of economic factor. In this case, in 2004 it remove price incentives to drink larger measures of spirits and reduced the amount of alcohol in its cocktail pitchers which has an adverse effect on sales of spirits and cocktails. If national income increase, citizen’ consumption will increase. Legal factors have limited effect to company as much as technology factors. In this case, tied house system had been broken by ruling from the MMC which severely limited the number of pubs which a brewer could operate. Other hand, government is concerning about binge drinking and the consequent anti- social behavior. It may reduce sales. Political factor is MMC and binge drinking. In case, tied house system had been broken by a ruling from the MMC which limited the number of pubs. Increasing public concern about binge drinking and the consequent anti-social behavior. These impact the sale. SWOT analysis In SWOT analyse, S and W belong interior factors and external factor include W and T. Advantage of strength are reflected following circumstances. Training courses, area meetings and shift management meetings form part of the working week which will not

HND商务文化与策略

H N D商务文化与策略 Prepared on 24 November 2020

Strategy and Culture in J D Wetherspoon Section 1: External environment (a). The PESTEL analysis heading are a framework in which environmental influence are categorized into six main types: political, economic, socio-cultural, technological,, environmental and legal. 1.P: political forces, as the political arena has a huge influence upon the regulation of business and the spending of consumers and other businesses. The political is including government stability, taxation policy, social welfare policies and the trade regulations. In our case of J D Wetherspoon plc, the Monopolies and Mergers Commission take a ruling about broken the ‘tied house’ system, this ruling limited the brewer selling the beer and brewing the beer at same time. And the government pays attention for the disadvantage. 2. E: economic forces, as the state of a trading economy in the short-term and long- term influence the wealth of a population. The economic is including interest rates, inflation, and disposable income and product seasonality and so on. About the J D Wetherspoon plc, in the start of twenty first century, J D Wetherspoon was facing much more competition. The retail licensing marking had adapted to the changes in the ‘tied house’ system and other retail pub chains like Regent Inns and Punch Taverns had been developing their businesses. And the supermarket began selling drinks also have influence on the company. 3.S: socio-cultural forces. Such as religion and demographics impact upon product design and spending by consumers. It includes lifestyle trends, education level, population demographics and social responsbility In the case, people more and more carefully to take attention on their health, so they began to reduce the wine drinking. Then J D Wetherspon plc develops a kind of low ethanol wine. 4.T: technological forces, such as information technology influences production methods, and transportation influences market penetration and product costs. It will include speed of introduction of new technologies, innovations/developments and consumer buying options and so on. In the case, with the technological develop; the beer can be bottled and selling in the market. Because of this, people aren’t need to drink beer only in the pubs. This can decrease the sell share of the J D Wetherspoon. 5.L: legal forces, such as product safety influences design, and trading practices influence how businesses conduct themselves in the market. It may include like employment law, healthy and safety, company law and consumer protection and so on. In the case, the government issued policies to limit the wine drinking, and the Monopolies and Mergers Commission take a ruling about bro ken the ‘tied house’ system, this ruling limited the brewer selling the beer and brewing the beer at same time. All of these legal forces could have influence on J D Wetherspoon.