西安交通大学出版硕士英语综合教程1

硕士英语综合教程1 （课后答案）

目录

Unit 1 Low Carbon Economy

(1) Bending under the weight of the packs, sweating, they climbed steadily in the pine forest that covered the mountainside.

(2) Concentrating on time passing, as we do when bored, will trigger brain activity which will make it seem as though the clock is ticking more slowly.

(3) Unemployment shot up in France during the second quarter, and the country’s top finance official said the situation will continue to aggravate even if a global economic recovery gathers pace. It was the worst quarterly unemployment in France since early 2006. (4) As social practice continues to develop, we should keep renewing our ideas and make innovations courageously in light of practical needs.

(5) Bicycles are regarded as an economical alternative to buses whose fares have increased 3 times in the past few years.

(6) The U.S. government has called on people to save water because the scarcity of water has become a source of global tension ecologically, economically and politically.

(7) In order to be a recognized leader in the industry, it’s essential for

a company to improve production quality and tap the overseas

market through the help of state of the art technologies and equipment.

(8) If you are thinking about coming to Britain for Christmas, it might be a good idea to think again. That’s because thousands of Christmas travelers have been stranded in the UK as adverse weather conditions caused massive disruption to the transport infrastructure. unit 2Translate the following sentences into English.

(1) Aliens in China shall abide by Chinese law and no behaviors will endanger the national security of China , harm its public interests or disturb its public order.

(2) Love doesn’t lie in gazing at each other but in looking forward together in the same direction.

(3) When learning any foreign language, one has to learn, first and foremost, its new phonological and grammar systems, which means acquiring a totally unfamiliar set of language learning habits.

(4) Financial experts suggest that to the women under 30, the income of this phase in general is the lowest.

(5) China will increase dialogue and co operation with the United States and the international community to crack down on all forms of terrorist activities.

(6) Now it is time to make a well organized schedule from the list, so you need to put first and urgent things first and set the high

priorities.

(7) In accordance with your request I am sending sample pages of the dictionary and meanwhile, your valuable suggestions on amendment are welcomed.

(8) In addition, advertisers appeal to the desire for health and prestige, to the desire to be in style, to pride, and to envy and jealousy.

Unit 3 Culture Shock

1Confucianism has a long history and a profound impact on China ’s politics, ideology, science, culture, art; it is an important part of traditional Chinese culture.

2 In fact, what we have done with the products over the past for years and will do in the future coincide with the requirement of WTO.

3 Religious and cultural diversity in a globalizing world needs to be used as the promotion of social justice, tolerance and understanding, as well as international peace and security, and not as a rationale for

a new ideological and political confrontation.

4 The initial period of marriage involves more than accommodating to the presence and habits of another person.

5 Whether you’ve used the software before or not, you may already be familiar with some of its features, but the new version represents

a major milestone in the progression of its development.

6 By default, when you delete files on most Windows systems the files are not really deleted, they are instead moved into the Recycle Bin, so they still take up disk space.

7 The effect of the pain killer will naturally wear off within a few hours, but its advantage is that it has few side effects.

8 Ecological civilization is the only way to global sustainable development, the best approach to saving the earth’s ecosystem, and the inevitable choice of human development.

Unit 4 Artificial Intelligence

a. Chinese to English

1) Translate the following sentences into English.

(1) It often happens, however, that thinking lags behind reality; this is because man’s cognition is limited by numerous social conditions.

(2) Something big was in the offing, so big that the workers at the Simonson plant had been virtually placed under arrest to prevent any information from leaking out.

(3) Only by understanding the nature of thinking mode, can man bring forth new ideas in philosophy, and the crux of philosophical innovation lies in the change of man’s thinking mode.

(4) From then on, he struggled in his attempts to overcome his humble origins and insinuate himself into upper class society.

(5) It’s a far cry from the days when I was just a clerk in a supermarket and nobody paid me any attention.

(6) The invention of microprocessors set the stage for the arrival of the microcomputer, or personal computer—an affordable machine for the masses.

(7) So there’s no such thing as an enemy in absolute terms. The enemies we fight are only in relative terms, constantly changing with the times.

(8) Taiwan , viewed from the historical facts and the international law, is beyond dispute one part of Chinese sacred territory and it is an inviolable mission of the entire Chinese people to reunify the motherland.

Unit 6

a. Chinese to English

1) Translate the following sentences into English.

(1) There are a lot more wonderful and exciting things waiting for you in New Beijing, a dynamic modern metropolis with 3,000 years of cultural and historical treasures woven into the urban prosperity.

(2) He is such an enthusiastic football fan that he tends to hold forth on his favorite team whenever it is mentioned.

(3) The educational system has to be able to outfit the young generation with necessary knowledge, attitudes and values that

would ensure they are in time for the new age in which there might be no jobs but only opportunities.

(4) The anxious mother searched high and low for her missing son, only to find him sleeping sound in the mess of toys in his own bedroom.

(5) In order to find better detection and treatment, the hospital will actively cooperate with a local research institute to look for genetic markers that correlate with this chronic disease.

(6) The accounting system of an enterprise consists of the methods, procedures, and devices used by an economic entity to keep track of its financial activities and to summarize these activities.

(7) When she graduated from college, Cindy decided to go back to work in the orphanage where she had been brought up, because her heart was overstuffed with gratitude and warmth for those who had generously helped her in her growth and she wanted to be like them also to give help to the kids who had lost their parents.

(8) NASA planned to splurge on the feasibility of the project of sending astronauts to Mars and having them settle down on it.

Unit 7 Chinese to English

1) Translate the following sentences into English.

(1) Now people in Tibet are highly conscious of the importance of protecting wild animals, and the once rampant hunting of Tibetan

antelopes has been brought under control.

(2) The journalist had been traveling a lot lately—to Iceland to interview the famous actress there; to Hollywood for the Oscars—but he was stingy with details.

(3) We should adhere to the policy of expanding domestic demand, continue to implement the proactive fiscal policy and prudent monetary policy, and ensure a double pull effect on economic growth from both consumption demand and investment demand. (4) The employees of the Human Resource Department have to sift through very carefully the application forms that just came in this morning to separate the wheat from the chaff.

(5) Making its debut in 1994, Friends and its cast of easy going single people caught on with viewers looking for an escape from the fast paced 1990s.

(6) On the new Pocket PCs, the interface looks more like Palm’s, complete with larger icons and fewer pull down menus.

(7) Over the next five years, he continued to evolve his own unique musical style—a style that would become the template for a whole new musical genre.

(8) What I love most is to arrive in a place I have never been before and immerse myself in a new culture and environment—to experience first hand what I thought I knew, but which turns out to

be much more interesting and surprising once you are there.

研究生英语综合教程(课后习题答案)

Unit One Task 1 1.A 2.C 3.B 4.C 5.D 6.D 7.D 8.C 9.A 10.D 11.A 12.B Task 2 1.public(c) 2.discipline(b) 3.strength(a) 4.reference(a) 5.strength(d) 6.public(a) 7.demonstrated(b) 8.discipline(c) 9.references(c) 10.personality(a) 11.discipllining(d) 12.demonstrates(a) 13.public(d) 14.reference(b) 15.personality(c) Task 3 1.employment 2.paid 3.adjust 4.setting 5.discouraged 6.credit 7.cite 8.demonstrate 9.teamwork 10.rules Unit Two Task 1 1.A 2.B 3.B 4.C 5.B 6.A 7.B 8.C 9.A 10.C Task 2 1. bud (n.); budding (adj.) 2. access (n.); access (v.) 3. taste (n.);tasted (v.) 4. fool (n.); fooling (v.) 5. produces (v.); produce (n.) 6. garnish (v.); garnishes (n.) 7. reigns (v.); reign (n.) 8. concern (n.); concerned (v.) 9. named (v.); name (n.) 10. practiced (v.); practice (n.) Task 3 1) integration 2) choice 3) handed 4) aspiring 5) steaming 6) masterpieces 7) pleasure 8) partake 9) amazing 10) presented Unit Three Task 1 1.A 2.B 3.C 4.B 5.A 6.B 7.C 8.A Task 2 1. stack up against 2. struck a chord 3. amounted to 4. chopping off 5. appeal to 6. pick up on 7. turned out 8. fade away 9. brought together 10. pulled off 11. thrust upon 12. be kept clear of Task 3 1) swirling 2) delivered 3) glowed 4) intervals 5) converge 6) wanderings 7) navigate 8) jealousy 9) presence 10) absorbed Unit Four Task 1 1.A 2. A 3. C 4. B 5. B 6. C 7. D 8. C 9. A 10. C Task 2 1. maintained (a) 2. romantic (a)

综合英语教程第一册Unit1 课件

上课 时间 上课节次课型Required Course 课题Unit 1 My first Job 教学目的1. Functions: greetings ＆farewells 2. Grammatical points: this/that be + n. or adj. 3. Vocabulary: run, offer, except for, figure, promote, you’d better, how about, as far as … is concerned, take a day off, bring in, beam 教学 方法 Classroom Instruction讲授、问答、讨论、模仿、练习、任务型教学活动 重点难点1. Practice different ways of greeting and introducing /identifying people 2. Learn to understand and talk about value system in western culture, such as team spirit and royalty, through reading, discussion and task-based activities. 时间分配教学内容 板书或课件版面 设计 2 periods Part I Listening and Speaking Activities Step 1 warming-up exercises 1.Duty report Ask the student talk about his or her feelings towards college life. Step2 lead-in 1.bring a few pictures of my family to the class for teaching introduction. 2.explain my family name, given name and what you prefer to be called by my students. https://www.sodocs.net/doc/1b6996370.html,ing pictures to teach “this is /that is” 4.ask students to play “a passing ball game” to practise these two sentences pattern. Step 3 Listening activity 1.practise the classroom English. 2.Have the students listen to the conversation twice. Work individually to answer the questions. 3.check the answers for the class. Step 4 Speaking activity Conversation 1 1.explain that friendly greetings can be followed by an offer of help: Hi, may I help you? 2.explain that possible responses may be: No. Thank you. I have been helped. I’m being helped. 3.explain the language in conversation one by using Useful Structures and Expressions. https://www.sodocs.net/doc/1b6996370.html,anize reading aloud practice and correct pronunciation problems. 5.have students make a new conversation by using the substitutes word. 6.have some students present the conversation(s) they have made up. Conversation 2 1.explain the language in Conversation 2 2.have the students read aloud, check their pronunciation. 3.encourage the students to make a new conversation by using the substitutes. Notes Family name: the name shared by the members of a family Given name: the name given to a child by the child’s parents The train will be arriving at Shanghai: will +be +v-ing, the future continuous tense for a scheduled event which is coming soon It’s been nice talking to you: in American English, people also use It’s been nice to talk to you. Have a happy landing: a farewell used only to people who are going to make a plane trip 、 管 路 敷 设 技 术 通 过 管 线 敷 设 技 术 不 仅 可 以 解 决 吊 顶 层 配 置 不 规 范 高 中 资 料 试 卷 问 题 ， 而 且 可 保 障 各 类 管 路 习 题 到 位 。 在 管 路 敷 设 过 程 中 ， 要 加 强 看 护 关 于 管 路 高 中 资 料 试 卷 连 接 管 口 处 理 高 中 资 料 试 卷 弯 扁 度 固 定 盒 位 置 保 护 层 防 腐 跨 接 地 线 弯 曲 半 径 标 高 等 ， 要 求 技 术 交 底 。 管 线 敷 设 技 术 中 包 含 线 槽 、 管 架 等 多 项 方 式 ， 为 解 决 高 中 语 文 电 气 课 件 中 管 壁 薄 、 接 口 不 严 等 问 题 ， 合 理 利 用 管 线 敷 设 技 术 。 线 缆 敷 设 原 则 ： 在 分 线 盒 处 ， 当 不 同 电 压 回 路 交 叉 时 ， 应 采 用 金 属 隔 板 进 行 隔 开 处 理 ； 同 一 线 槽 内 ， 强 电 回 路 须 同 时 切 断 习 题 电 源 ， 线 缆 敷 设 完 毕 ， 要 进 行 检 查 和 检 测 处 理 。 、 电 气 课 件 中 调 试 对 全 部 高 中 资 料 试 卷 电 气 设 备 ， 在 安 装 过 程 中 以 及 安 装 结 束 后 进 行 高 中 资 料 试 卷 调 整 试 验 ； 通 电 检 查 所 有 设 备 高 中 资 料 试 卷 相 互 作 用 与 相 互 关 系 ， 根 据 生 产 工 艺 高 中 资 料 试 卷 要 求 ， 对 电 气 设 备 进 行 空 载 与 带 负 荷 下 高 中 资 料 试 卷 调 控 试 验 ； 对 设 备 进 行 调 整 使 其 在 正 常 工 况 下 与 过 度 工 作 下 都 可 以 正 常 工 作 ； 对 于 继 电 保 护 进 行 整 核 对 定 值 ， 审 核 与 校 对 图 纸 ， 编 写 复 杂 设 备 与 装 置 高 中 资 料 试 卷 调 试 方 案 ， 编 写 重 要 设 备 高 中 资 料 试 卷 试 验 方 案 以 及 系 统 启 动 方 案 ； 对 整 套 启 动 过 程 中 高 中 资 料 试 卷 电 气 设 备 进 行 调 试 工 作 并 且 进 行 过 关 运 行 高 中 资 料 试 卷 技 术 指 导 。 对 于 调 试 过 程 中 高 中 资 料 试 卷 技 术 问 题 ， 作 为 调 试 人 员 ， 需 要 在 事 前 掌 握 图 纸 资 料 、 设 备 制 造 厂 家 出 具 高 中 资 料 试 卷 试 验 报 告 与 相 关 技 术 资 料 ， 并 且 了 解 现 场 设 备 高 中 资 料 试 卷 布 置 情 况 与 有 关 高 中 资 料 试 卷 电 气 系 统 接 线 等 情 况 ， 然 后 根 据 规 范 与 规 程 规 定 ， 制 定 设 备 调 试 高 中 资 料 试 卷 方 案 。 、 电 气 设 备 调 试 高 中 资 料 试 卷 技 术 电 力 保 护 装 置 调 试 技 术 ， 电 力 保 护 高 中 资 料 试 卷 配 置 技 术 是 指 机 组 在 进 行 继 电 保 护 高 中 资 料 试 卷 总 体 配 置 时 ， 需 要 在 最 大 限 度 内 来 确 保 机 组 高 中 资 料 试 卷 安 全 ， 并 且 尽 可 能 地 缩 小 故 障 高 中 资 料 试 卷 破 坏 范 围 ， 或 者 对 某 些 异 常 高 中 资 料 试 卷 工 况 进 行 自 动 处 理 ， 尤 其 要 避 免 错 误 高 中 资 料 试 卷 保 护 装 置 动 作 ， 并 且 拒 绝 动 作 ， 来 避 免 不 必 要 高 中 资 料 试 卷 突 然 停 机 。 因 此 ， 电 力 高 中 资 料 试 卷 保 护 装 置 调 试 技 术 ， 要 求 电 力 保 护 装 置 做 到 准 确 灵 活 。 对 于 差 动 保 护 装 置 高 中 资 料 试 卷 调 试 技 术 是 指 发 电 机 一 变 压 器 组 在 发 生 内 部 故 障 时 ， 需 要 进 行 外 部 电 源 高 中 资 料 试 卷 切 除 从 而 采 用 高 中 资 料 试 卷 主 要 保 护 装 置 。

全大学英语综合教程第二版课题答案全集

【一】全新版大学英语综合教程1课后题 Unit 1 Growing Up Part II Language Focus Vocabulary Ⅰ.1. …down back and on in 2. been assigned to the newspaper’s Paris office. so extraordinary that I didn’t know whether to believe him or not. clear image of how she would look in twenty years’ time. the command the soldiers opened fire. bikes we’ll keep turning them out. 3. , rigid, to inspire tedious, What’s more, out of date ideas , career, avoid showing, hardly hold back Ⅱ. violating Ⅲ. , in upon Comprehensive Exercises Ⅰ. Cloze 1. back

and on out/in 2. Ⅱ. Translation 1. 1.As it was a formal dinner party, I wore formal dress, as Mother told me to. 2.His girlfriend advised him to get out of/get rid of his bad habit of smoking before it took hold. 3.Anticipating that the demand for electricity will be high during the next few months, they have decided to increase its production. 4.It is said that Bill has been fired for continually violating the company’s safety rules. /Bill is said to have been fired for continually violating the company’s safety rules. 5.It is reported that the government has taken proper measures to avoid the possibility of a severe water shortage. /The local government is reported to have taken proper measures to avoid the possibility of a severe water shortage. 2. Susan lost her legs because of / in a car accident. For a time, she didn’t know how to face up to the fact that she would never (be able to) walk again. One day, while scanning (through) some magazines, a true story caught her eye /she was attracted by a true story. It gave a vivid description of how a disabled girl became a writer. Greatly inspired, Susan began to feel that she, too, would finally be bale to lead a useful life. Unit 2 Friendship I. Vocabulary 1. Fill in the gaps with words or phrases given in the box. 1) absolutely 2) available

研究生英语综合教程(上)熊海虹课后部分翻译答案 (1)1

第一单元 “一年365 天，一周7 天，一天24 小时，生意始终在进行，那意味着一年365 天，一周7 天，一天24 小时，竞争也同样在进行，”豪特说，“公司取胜的方法之一就是要更快地到达‘目的地’！这就是说，你不仅要把所有能支持公司快速运转的功能都调动起来，而且还得知道如何决定‘目的地’是哪里。这样，不仅对那些行动快速的人们，也对那些思维敏捷，并有勇气按自己的想法行事的人们都提出了要求。这需要全公司各部门的运作，而不仅仅是管理部门的工作。 “Business happens 24/7/365, which means that competition happens 24/7/365, as well,” says Haut. “One way that companies win is by getting …there? faster, which means that you not only have to mobilize all of the functions that support a business to move q uickly, but you have to know how t o decide where …there? is! This creates a requirement not only for people who can act quickly, but for those who can think fast with the courage to act on their convictions. This needs to run throughout an organization and is not exclusive to management.” 最后，职业地位包含对职业标准的遵守。很多律师通过在行业内外把自己塑造成一个具有良好职业道德的典范来找到自我价值。对那些在所有职业行为中都表现出极度正直和谦逊有礼的律师们来说，当管理阶层对他们理应受到的特别尊重表示肯定时，便又获得了另一种形式的精神报酬。 Lastly, professional status encompasses adherence to ethical standards. Most lawyers find self worth in setting an example—both within the profession and within the larger society—as ethical actors. When management affirms the special respect due to lawyers who act with the utmost integrity and civility in all of their professional dealings, it provides yet another form of compensation. 第四单元 很多研究发现婴儿获得关爱的质量会影响到他们以后的交友，在学校的表现，如何应对陌生的或可能充满压力的情况，以及他们成年后如何建立并且维系情感连系。正是因为这些原因，人们与家庭成员的早期亲密关系才如此至关重要。在人情冷漠的环境中(如孤儿院，某些寄养家庭，或缺乏关爱的家庭)长大的孩子会出现情感和社会性发育不良，语言和运动技能迟缓，以及精神健康问题。Much research shows that the quality of care infants receive affects how they later get along with friends, how well they do in school, how they react to new and possibly stressful situations, and how they form and maintain loving relationships as adults. It is for these reasons thatpeople's early intimate relationships within their family of origin1 are so critical. Children who are raised in impersonal environments (orphanage, some foster homes, or unloving families) show emotional and social underdevelopment, language and motor skills retardation, and mental health problems. 一开始让人相互吸引的是什么?许多人相信“世上有一个人是你为之而生的”，而且命运会将你俩带到一起。这样的想法很浪漫却不现实。实证研究发现，是文化标准和价值观而非命运，将人们连系在一起。我们错过了成千上万的可能的爱人，因为他们早就被正式的或非正式的挑选理想爱人的准则筛选出局，这些准则包括年龄、种族、地域、社会阶层、宗教、性倾向、健康状况或外表。 What attracts individuals to each other in the first place? Many people believe that "there's one person out there that one is meant for" and that destiny will bring them together. Such beliefs are romantic but unrealistic. Empirical studies show that cultural norms and values, not fate, bring people together We will never meet millions of potential lovers because they are "filtered out" by formal or informal rules on partner eligibility due ton factors such as age, race, distance, Social class, religion, sexual orientation, health, or physical appearanc e. 第五单元 做瑜伽没有场地的限制，一套瑜伽动作通常需要20 分钟到两个小时或者更多的时间，而一个小时左右的时间则是一系列动作和冥想的最佳选择。根据瑜伽师和学派的不同，一些瑜伽动作做起来辛苦异常，而另一些却只是在呼吸和心跳平稳的情况下调整和伸展肢体。每天练习瑜伽会达到最好的效果，随着动作越来越熟练，你就可以加大强度和难度这样瑜伽就能成为你相伴终生的日常锻炼方式了。练习基础的瑜伽动作即可收到增强力量，改善柔韧性并使人感到舒适的效果，但要想达到完美和高深的境界还是需要日积月累的练习，这也是瑜伽吸引人的地方之一。 Yoga routines can take anywhere from 20 minutes to two or more hours, with one hour being a good time investment to perform a sequence of postures and a meditation. Some yoga routines, depending on the teacher and school, can be as strenuous as the most difficult workout, and some routines merely stretch and align the body while the breath and heart rate are kept slow and steady. Yoga achieves its best results when it is practiced as a daily discipline, and yoga can be a life-long exercise routine, offering deeper and more challenging positions as a practitioner becomes more adept. The basic positions can increase a person?s strength, flexibility and sense of well-being almost immediately, but it can take years to perfect and deepen them, which is an appealing and stimulating aspect of yoga for many. 第七单元 人性的恒定性是众所周知的，因为没有人相信一个人能够从根本上改变他的本性。这就是为什么一个恶名远扬的人很难重建公众对他的信心。人们凭经验知道某一年中表现出无赖性格的人不太可能在第二年有任何改观。小偷也不会变成值得信赖的员工。吝

大学综合英语教程1第1到10单元课后题附带翻译题解析

Book1 课后习题 Unit1 Never Say Goodbye I. Explain the italicized part in each sentence in your own words. 1. When I was ten I was suddenly confronted with the anguish of moving from the only home. 2. … they all have one thing in common: sadness. 3. … in that place in your heart where summer is an always time. 4. Don’t ever give in to the sadness and the loneliness of that word. 5. Take that special hello and lock it away within you. II. Fill in each blank with one of the two words from each pair in their appropriate forms and note the difference of meaning between them. 1. SHUDDER SHAKE a. Seeing the referee drawing out the yellow card, the coach began ————————— his fist in rage. b. She ————————— at the touch of his leathery hand. c. The tree branches were ———————— in that sudden gust of win d. d. He ———————— breathlessly in the doorway until his pursuers had raced past. 2. ANSWER REPLY a. He had hoped that divorce would be the —————— to all his problems. b. We are still waiting for him to ——————— to our requests for further assistance. c. In ——————— to his suggestions, they have decided to consult him for more details. d. He ———————— his critics by claiming that he was responding to the new needs of globalization. 3. COMMON GENERAL a. The ———————— impression we got was that they were not interested in the new project. b. It was claimed in the newly published report that higher education, in ———————— , is financially in trouble. c. It may be said that good health is a ———————— condition, and that occasional sickness is —————— . d. AIDS is becoming the most ———————— cause of death among drug addicts. 4. SMALL TINY a. A ———————— house would do perfectly for the two of them. b. “Get back on board!” I shouted as his ———————— figure struggled up the river bank. c. Displayed at the exhibition were some ———————— toy soldiers that were beautifully carve d. d. The visitor was a ———————— man who would give every appearance of self-importanc e. III. Choose a word or phrase that best completes each of the following sentences. 1. She suffered great mental ——————— after her husband died, and as a result she became mad. A. anger B. discomfort C. Unhappiness D. anguish 2. She offered me some food that had a ———————— taste. A. special B. peculiar C. particular D. Concrete 3. Building the proposed underground railway may ———————— much more than the government could pay. A. spend B. cost C. take D. Waste 4. Realizing the immense international pressure, the President ———————— stepped down. A. conspicuously B. gracefully C. lonely D. truly 5. The audience whistled and shouted, waiting for her to sing one ———————— song. A. last B. final C. ending D. concluding 6. During the war, all the women were left unloved, exhausted, impoverished and ——————— .

大学英语综合教程答案

3.Many products for sale seem to scream at us, "Buy me! Buy me!" Advertising is a big busin ess in our world with many products competing for our attention. Think of the last time you boug ht clothes. You probably noticed the variety of colors, patterns, fabrics and brands you could choo se from. Which kind of soft drink would you like to have today or what kind of computer do you want? Advertisers are skilled in the art of making their products look the best to appeal to our se nses. But products aren't always what they seem. Sometimes advertising is deceptive and as cons umers ,we must be careful about what we choose to buy. It is important to learn to compare prod ucts and identify our purpose in purchasing the things we need. But the good thing about advertising is that it helps people to make decisions and refine thei r choices. In the United States, the Ad Council creates timely public service messages to the nation. Th eir purpose is to raise awareness of public problems that citizens can respond to. Inspiring ads ca use individuals to take action and even save lives. Pollution in America, for example has been red uced over the years because of the creative Public Service advertisements that the council provid es" Please, please don't be a litter bug, 'cause every 'litter bit' hurts." Many families have taught t heir children to place litter in the trash can in response to this catchy phrase, which has affected g enerations as each succeeding generation has taught their children not to litter. 4.Nature imposes difficult conditions upon the earth from time to time . The tornado and fo rest fire destroy natural resources ,homes and other structures ,and very often harm or kill peopl e . Technological tragedies happen with little or no warning as we see trains crash and airplanes f all from the sky shortly after take-off. As tragic as calamities are , they seem to bring out the best in human nature . people trained in em ergency care arrive at the scene and begin assisting the inj ured .Others come with equipment to remove debris. Men , women ,and young people willingly c ome to the scene of an accident , hoping to be of help in some way . These selfless acts of kindne ss make our world a better place . compassion eases the wounds of calamities. American Airlines flight number 587 crashed less than three minutes after taking off from JF K Airport in New York in November,2001. Witnesses s aw an engine fire develop on the plane’s nu mber one engine located under the left wing of the aircraft .seconds later ,the airliner crashed int o eight homes ,completely destroying four of them .All 260 people aboard the airplane were kille d along with six people at the crash site ,leaving many people to mourn the loss of their loved on es .the residents (people who live in the area of the crash ) rallied together to comfort those griev ing, while others removed bodies from the wreckage and did the necessary clean-up. 工程实施困难的条件下在地上的时候。龙卷风和森林火灾破坏自然资源,房屋和其他建筑物,和经常伤害或杀死人。技术的悲剧发生在很少或没有预警,因为我们看到火车事故,飞机起飞后不久就从天空坠落。一样悲惨的灾难,他们似乎显示出人性中最好的。在急诊受训的人到达现场并开始帮助受伤的人则跟设备清除残骸。男人,女人,和年轻人自愿来到事故现场,希望能有帮助。这些无私的善举让我们的世界变得更美好。同情减轻灾害的伤口。 美国航空公司587号航班坠毁不到三分钟后从纽约肯尼迪机场起飞,11月2001。目击者看到一个引擎火灾发展在飞机上的1号引擎位于下飞机的左翼,接着后,客机坠毁八家,完全摧毁了四个260名乘客的飞机遇难连同6人在事故现场,造成许多人悼念失去的亲人,居民(住在崩溃的面积)聚集在一起,安慰那些悲伤,而另一些人则从残骸,并把尸体移走必要的清理。 5.Success can be reached in different ways by people in different careers. Bill Gates began at age to program computers,His vision for personal computing has been central to the success of M icrosoft Corporation, the company he founded with his childhood friend in 1975 . The former CEO of General Electric, Jack Welch, is a business legend. A famous quote by Mr. Welch is,” Chang before you have to. ”He believes in leading by example and encourages his empl oyees to do their best every day. Michael Jordan s aid,”I accept failure, but I can’t accept not trying.” He is one of the best athl etes to ever play team sports. His great smile, athletic achievements, and pleasant personality ha ve made him one of the most famous athletes in the world. Michael Jordan spent a lot of time pla ying basketball as a child but in senior middle school he was taken off the team . Instead of giving up , he worked through adversity and became the greatest basketball player yet .