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Topic 26: Do the positive effects outweigh negative effects, when advertising gains in popularity?

解析:

广告的优点：

? 传播市场信息(disseminate market information),介绍新产品(inform consumers of new products)，让消费者作出正确的选择(enable a more qualitative choice between products to consumers);

? 不仅鼓励生产商在质量上竞争(encourage competition in quality)、鼓励产品革新(encourage product innovation)，而且丰富消费者的生活(enrich their lives)、提高生活质量(improve living standards);

? 促进产品的销售量(enable greater volumes to be sold)，促进经济发展(promote economic development)

广告的缺点：

? 广告的言语或者图像误导观众(claims or visual images that directly or indirectly mislead the consumer);

? 广告很少提供产品的所有信息(hardly provide full disclosure of product characteristics),滥用消费者的信任(abuse the consumers' trust),利用他们缺少经验或者知识的特点(exploit their lack of experience or knowledge)去诱导他们购买对自己无用的产品(manipulate them);

? 广告是一种不受欢迎的强加信息(unwelcome intrusion);

? 由于广告费的原因，广告会增加商品的价格(add to the cost of every product)

范文

It has always been difficult to assess the contribution of advertising. This issue is fraught with controversy, with concern being expressed over the harmful effects of advertising. Below are some arguments against this concern.

It is important to recognize that one of the key functions of advertising is to supply consumers with adequate and accurate information about all of the alternatives available to them. Every now and then, advertising is criticized on the ground that it can manipulate

consumers to follow the will of the advertiser; however, evidence supports an opposing view that advertising merely promotes products that are most likely to satisfy consumers' wants. In simple terms, it is consumers rather than advertisers who decide what are advertised.

Advertising also plays a significant role in fostering full employment and facilitating economic well-being. By conveying marketing information constantly to the target audience, advertising speeds the consumers' acceptance of new goods and technologies. It guarantees the high turnover rate of the manufactured goods and therefore, sustainability of a business. It is also agreed that advertising is one of the main sponsors of a large number of other industries, for example, the entertainment industry―particularly sports, music, and theatrical events.

Unarguably, advertising is criticized every now and then for misleading the public. However, the rapid development of advertising itself has provided a solution to this problem, as the information delivered to the audiences has made them knowledgeable consumers. Under this circumstance, they can easily distinguish inferior products from quality products with their knowledge. The misleading effect of advertising will be counteracted over time.

To summarize, advertising suggests what consumers need and contributes partly to economic development. In this sense, advertising is of great value to people and the society. The general perception of advertising as a source of misleading information is in fact a bias.

近义词表

1. fraught with=full of=filled with=burdened with:充满着

2. manipulate=manoeuvre=operate=influence=harness: 操控，影响

3. will=want=wish=desire：愿望

4. foster=promote=further=advance=encourage:鼓励，促进

5. inferior=substandard=low-grade:低质量的

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雅思大作文必备高分模板--report型写作 本文为大家整理了一篇关于Report类型的雅思写作高分必备模板。Report类型的写作是雅思写作中最常见的一种，所以准备一个这个类型的写作模板还是非常有必要的。下面的模板供大家参考。 首段: (引子) 第一句：描述背景(引子) it is indisputable fact that … 替换句型：it is an undeniable fact that … it is an irrefutable fact that 第二句：(可有可无) the serious consequences of are often felt in our life . 第三句：承上启下：In this essay , I intend to explore the sources of this problemalong with some possible solution to it . 替换句型： In the following essay , I aim to identify the sources of thisproblem as well as some viable solution to it . 第二段：分析原因 第一句：Chief among the causes of this problem is …. 替换句型： 第二句：In the past , … 第三句：Consequently , … 第四句：Another major contributing factor is that …

第三段：提供解决方案 第一句： In order to address its root causes. Perhaps the most effective methodof doing this would be for people to do sth. 第二句：Since …, 第三句：one further measure would be to … 替换句型：one further method of …would be for people to do 第四段：总结 第一句： In conclusion , I believe that this is clearly a problem of suchcomplexity that no solution is likely in the short term . 替换句型： In reality , this problem is unlikely to be resolved in the shortterm. 第二句： However , I believe that the measures outlined above would constitutea good first step . However , it is by no means insurmountable , and I am convinced that … 替换句型： however , I believe that the hard way is sometimes that the best way. 以上就是Report类型的雅思写作高分必备模板的全部内容，十分的细节化，几乎每一句怎样写，都有所提及。但是大家在参考的时候一定要注意，要在其中加入属于自己的特色的东西，这样才能在考试中正常应用。最后，新东方网雅思频道预祝大家在雅思考试中取得好成绩!

2016.12.17雅思真题大作文7分范文

Task：Some people think getting old is entirely bad. However, others think that life of the elderly in modern world is much easier than in the past. Discuss both views and give your own opinion. 思路解析： 2016年雅思收官之战的作文来了一道新题，问当今社会老年人的生活是不是很 糟糕?说是新题，因为本题以前从未原题出现过，但关于年龄的话题却不缺少。 比如2010年7月10日“年轻人是否适合担任政府要职”，2012年3月10日“老 龄化现象的原因及解决方法”，2012年3月31日“年轻人和老年人谁的价值更 高?”，2013年6月8日“政府是否应该对老年人养老提供财政支持?”，2015 年1月1日“年轻人当领导，行不行?”，2015年4月11日“老年人与年轻人 争夺工作职位，怎么办?”等等。 本题需要论证的对立观点是：年老很糟糕 vs. 当今社会年老没有那么糟糕。那 么，变老有哪些坏处呢?首先，当然是身体条件没有以前好了，甚至可能出现多 种疾病(物质层面);其次，不工作了，与人的联系少了，心里可能会感觉孤单， 甚至感觉没有价值了(精神层面);最后，变老后对社会的依赖程度更高，给社会 增加了压力(社会层面)。那么，这些问题在当今社会是不是得到了解决呢?首先， 医疗条件的改善有助于保持老年人的身体状况;互联网的出现有助于缓解老年人 的心理孤单问题;物质水平的提高也降低了老年人给社会造成的压力。如此观之， 现代社会老年人的生活的确容易多了，但我的观点是：外部条件只是改善老年人 生活的一个方面，最重要的还是老年人自己要积极调整心态，努力适应退休后的 生活，从而过一个更幸福更祥和的晚年。 Sample answer： Getting old is a natural process that nobody really likes. When you reach a certain age, your physical conditions will inevitably deteriorate, and you may suffer from various kinds of diseases. When you retire, you will feel isolated because your previous work contacts may be all gone, then you may feel useless to the world. Furthermore, when you get too old, you’ ll have to rely heavily on the support from others, either physically or emotionally, and your life will become a great pressure to your family and the whole society as well. For all these bad things about getting old, many people argue that the life of the elderly today is much easier than in the past. In the first place, medical advances nowadays have made it possible for the old people to stay sound and healthy for quite a long while even after they retire. Diseases such as diabetes, hypertension and heart attack which might have