商务英语教案
商务英语教案
Chapter 1 Intern ati onal Bus in ess En glish
I. Suggested Teach ing Pla n
pbjectived
Stude nts will be able to:
1. un dersta ndthe key idea of the intern ati onal bus in ess (bus in ess, i ntern ati onal bus in ess,the scope of intern atio nal bus in ess activities, intern ati onal risk, intern ati onal bus in ess law, commercial credit, man ageme nt of intern ati onal bus in ess and brief in troductio n to WTO);
2. master some basic terms of intern ati onal bus in ess En glish(ec ono mic surplus, portfolio, pare nt compa ny, turn key project, collectio n, weight memo, T/T, D/D, etc.);
3. con duct a series of readi ng, liste ning, speak ing and writ ing activities related to the theme of the un it;
4. complete all the relative exercises in this unit collaboratively with other peers.
Time allotme nt
1st period pre-read ing activities (familiariz ing new words, warm in g-up questio ns and backgro und
in formatio n)
2nd period while read ing (highlights of the text)
3rd period highlights of the text
4th period after-read ing activities
II. Teachi ng Method(s)
1. ppt or
2. teacher gives lecture mai nly or
3. stude nts read, teacher asks questio ns with detailed expla nati on or
4. ask stude nts to do ppt for prese ntatio n
III. Expla natory Notes on Tech ni cal Terms
1. econo mic surplus- profit or the money that rema ins after all the expe nses are paid.
2. Portfolio —the list of shares in bus in ess owned by a pers on or a compa ny; holdi ngs in the form of stocks, bonds or other securities.
3. a pare nt compa n—holdi ng compa ny.
4. turnkey project—a project un dertake n by a con tractor.
5. expropriation —taking away (property) or dispossessing (sb. from an estate, etc.).
6. collection —obtaining payment of a debt, e.g. a bill, cheque, etc.
7. corresp ondent bank—a bank that has regular bus in ess with ano ther bank or compa ny in a dista nee place(esp. in a foreig n coun try).
8. in sura nce policy —a docume nt issued by the in surer, sett ing out the exact terms and con diti ons of an
in sura nce tran sacti on.
9. in sura nce certificate- a simplified in sura nce policy.
10. weight memo(note)— a note made out by a seller and used to indicate the net and gross weights of each package.
IV. Detailed read ing
Pre-read ing tasks
Warmin g-up questi ons
1. How much do you know about intern atio nal bus in ess?
2. Can you say someth ing about the basic purpose of bus in ess activities?
3. Do you know what features does intern ati onal bus in ess deal with?
Con te nt$
1. What is Bus in ess?
Traditi on ally, excha nge or trade for things people wan ted or n eeded
Technically, the production, distribution, and sale of goods and service for a profit
The primary goal of bus in ess activities is creat ing profit or econo mic surplus
2. What is Intern ati onal Busin ess?
As a field of man ageme nt trai nin g, it deals with the special features of bus in ess activities that cross national boundaries including movements of goods, services, capital, or personnel; transfers of tech no logy, in formati on, or data, or eve n the supervisi on of employees.
The intern ati onal bus in ess field en compasses intern ati on al tran sact ions in commodities, intern ati onal tran sfers of intan gibles such as tech no logy and data, and the performa nce of intern ati onal services such as banking and tran sportati on. It gives special atte ntio n to the mult in ati onal en
terprises __ an en terprise based in one country and operati ng in one or more other countries__ and the full methods ope n to such en terprises for doing bus in ess intern ati on ally.
3. The Scope of Intern atio nal Busin ess Activities
Physical goods- products from mining, petroleum, agriculture and manu facturi ng activities
Tran sacti ons in service —con structi on, hotel, tourism, bus in ess con sult ing, and retaili ng and
wholesali ng, tran sportati on
Financial areas－commercial and investment banking, securities, and insurance
Communication media－radio, television, telegraph, telephone, magazines, books, newspapers, news services, networks and movies.
* foreign direct investment －investment that give the investor effective control and are accompanied by managerial participation.
* portfolio（有价证券） investment－for the sake of obtaining investment income or capital gains rather than entrepreneurial income.
*different ways of financing in foreign direct investment －not through capital movement abroad, but by borrowing locally, reinvesting foreign earnings, by the sale to the foreign affiliate of non-financial assetssuch as technology, or through funds generatedby licensing fees and payments for management services to the parent company.
* direct investment includes whole ownership and a joint venture with one or more partners, who may be private firms or governments in the host country or other international firms of different nationalities.
4. International Risk
Include financial, political, regulatory, and tax risks
Financial risk elements involve balance-of-payments considerations, varying exchange rates, differential inflation trends among countries, and divergent interest rates.
Political risks include the risk of expropriation and other adversary national policies.
regulatory risks arise from different legal systems, overlapping jurisdictions, and dissimilar policies that influence business practices and the application of antitrust law.
In the tax field, unforeseen changes in fiscal policies and the uncertainty of application of tax laws.
5. On International Business Law
The movement of people _____ visa, work permit, employment agreement, and employment
termination clauses
The movement of goods___ tax, antitrust, packaging and advertising
Transfers of information ___ patent and trademark
Domestic laws of the home and host states, trade rules of regional groups（EU, WTO）, and
multilateral and bilateral treaties between the home and host states
6. Commercial Credit
Credit ___ means who takes the responsibility of paying money and surrendering the shipping
documents which represent the title to the goods in handing over the transacted goods and paying the above said money.
A. Commercial credit __ remittanee （汇付）and collection （托收）,the buyer is responsible to make
payment, the seller to surrender documents.
B. banker'scredit ___ letter of credit （L/C 信用证），the banker is responsible to pay money and
tender documents on behalf of both parties.
The buyer can adopt three different ways of remittance when he sends the money to the seller through a bank:
1）Mail Transfer （M/T 信汇）
The buyer gives money to his local bank. The local bank issues a trust deed for payme nt付款委托书）, then sends it to a correspondent bank at the selle'rs end by means of mail and entrusts him to pay the money to the seller.
2）T elegraphic Transfer （T/T电汇）
At the request of the buyer, the local bank sends a trust deed for payment by cable directly to a correspondent bank at the selle'rs end and entrust him to pay money to the seller.
This method is quicker than mail transfer. The seller can receive the money at an early date. But the buyer has to bear more expenses.
3）D emand Draft （D/D 票汇）
The buyer buys a bank draft （汇票）from his local bank and sends it by mail to the seller. On the basis of the above bank draft, the seller or his appointed person takes the money from the relative bank in his place.
Collection （托收）
The seller issues a draft, to which the shipping documents are attached, forwards the draft to a bank in his place （i.e., the remitting bank 托收银行或受托银行）,makes an application for collection and entrusts the remitting bank to collect the purchase price from the buyer through its correspondent bank abroad （i.e., the collecting bank代收银行）.
Because the remitting bank instructs the collecting bank not to part the documents with the latter until the draft is accepted or paid承兑或支付）,the buyer's lack of commercial in tegrity is guarded aga in st.
D/P ____ documents against paymen付款交单）
The exporter is to ship the goods ordered and deliver the relative shipping documents to the buyer abroad thorough the remitting bank and the collecting bank with instructions not to release the
documents to the buyer until the payment for the goods is made.
Why cannot the buyer directly send cash or banke'sr draft with his order to the seller?
1）t he buyer'scapital will be tied up from the time of remitting it until the goods arrive and are
sold, especially in cases where the goods ordered can only be shipped by the seller months
or years after placing the order.
2）T he seller may be unknown to the buyer, and his commercial integrity may be questionable.
Insurance policy （保险单）——a document issued by the insurer, setting out the exact terms and conditions of an insurance transaction __ the name of the insured, the name of commodity insured, the amount insured, the name of the carrying vessel, the precise risks covered, the period of cover, and any exceptions there may be. It is also a written contract of insurance between the insurance company and the insured.
In sura nee certificate保险凭证)—is a simplified in sura nee policy. It has the n ecessary items of an insurance policy, but it doesn'tset out the rights and duties of the insurer and the insured, which are subject to the detailed insurance clauses of a formal insurance policy. In insurance certificate has the same effect as an insurance policy.
Weight memo重量单) ___ is made out by a seller whe n a sale is affected in foreig n trade, in dicat ing the net and gross weights of each package, which enables the consignee or the customs office to check the goods.
Pack ing list(装箱单) ----- i s made out by a seller whe n a sale is affected in foreig n trade, in dicat ing the name of the goods, the net weight, the gross weight and complete inner packing specifications and contents of each package. It enables the consignee to declare the goods at the customs office,
distinguish and check the goods when they arrive at the port of destinations.
7. On Management of International Businesses
Regardless of the specific job, most managers perform five basic functions.
1) planning__ involves determining overall company objectives and deciding how these goals
can best be achieved.
2) Organizing __ is the process of putting the plan into action. The most important is allocating
resources, especially human resources, deciding on the positions to be created and
determining the associated duties and responsibilities.
3) The day-to-day direction and supervision of employees __ make the full of the potentials of
the employees and achieve the company goals.
4) Coordinating__ to bring into proper relations among the various departments of the
company.
5) Controlling ___ managers evaluate how well company objectives are being met. If not met,
then changes are necessary in the compan'syorganizational or managerial structure. Then
replan, reorganize, redirect, recoordinate.
8. Brief Introduction of WTO
WTO was established on 1 January 1995. It is the legal and institutional foundation of the multilateral trading system. It provides the principal contractual obligations determining how governments frame and implement domestic trade legislation and regulations. And it is the platform on which trade relations among countries evolve through collective debate, negotiation and adjudication It is based in Geneva, Switzerland.
Its essential functions are:
__ admi nisteri ng and impleme nti ng the multilateral and plural-lateral trade agreeme nts which
together make up the WTO;
__ acti ng as a forum for multilateral trade n egotiati ons;
__ seek ing to resolve trade disputes;
__ oversee ing n ati onal trade policies; and
__ cooperat ing with other intern ati onal in stituti ons invo Ived in global econo mic policy-maki ng.
The structure of the WTO is dominated by its highest authority, the Ministerial Conference, composed of representatives of all WTO members, which is required to meet at least every two years and which can make decisions on all matters under any of the multilateral trade agreements.
V. After-read ing activities
A. Try to do the exercises according to the text.
1. Comprehe nsion of the text.
An swer the follow ing questi ons
1) . What is the defi niti on of bus in ess today?
2) . What'the scope of Intern ati onal bus in ess activities?
3) . What is the definition of foreign direct investment?
4) . How do we treat the intern ati onal risk?
5) . What are the man ageme nt functions in intern ati onal bus in ess?
6) . What does the word credit” mean? What s the commercial credit?
7) . What ways of remitta nee can the buyer adopt whe n he sends the money to the seller?
2. Explain the following key terms
Remittanee, collection, D/P, D/D, T/T, packing list, insurance policy, turkey project, weight memo
B. Make a prese ntati on about WTO in groups.
Chapter 2 Busin ess Orga ni zatio ns
I. Suggested Teach ing Pla n
Objectives
Stude nts will be able to:
1. un dersta nd the basic idea of bus in ess orga ni zatio ns;
2. master some key types of bus in ess orga ni zatio ns (corporati on, gen eral part nership, limited part nership, sole proprietorship, professi onal corporati on, jo in t-stock compa ni es, bus in ess trusts and joint ven tures, etc.);
3. con duct a series of readi ng, liste ning, speak ing and writ ing activities related to the theme of the un it;
4. complete all the relative exercises in this unit collaboratively with other peers.
1st period pre-read ing activities (familiariz ing new words, warm in g-up questio ns and backgro und in formatio n)
2nd period while reading (highlights of the text)
3rd period highlights of the text
4th period after-read ing activities
II. Teachi ng Method(s)
1. ppt or
2. teacher gives lecture mai nly or
3. stude nts read, teacher asks questio ns with detailed expla nati on or
4. ask stude nts to do ppt for prese ntatio n
III. Expla natory Notes on Tech ni cal Terms
1. proprietorship—own ership.
2. stockholder—one who owns stock in a company.
3. partn ership- un registered bus in ess where two or more people agree to share, not n ecessarily equally, in the risks and profits of the organization..
4. entity —something that has a real and separate existenee.
5. bankruptcy—state of being declared by a court of law not to be capable of paying its debts.
6. Joint-stock company— public company whose shares are owned by very many people.
7. divide nd —perce ntage of profits paid to shareholders.
8. bylaw—a law or rule governing the internal affairs of an organization.
9. treasure—pers on who looks after the money or finance of a club or society.