商业广告翻译

商业广告翻译

摘要：在商业高度发达的今天，广告作为一种品牌的营销手段成为各个商家角逐的新的战场，因为它可以引起消费者的购买欲望，所以对商业广告的翻译就显得尤其重要。商业广告的翻译不仅仅停留在字面的翻译，而是应从多元系统的角度来阐释商业广告翻译的原则及策略，让广告的翻译更好地被接受。

关键词：广告语；多元系统；等效翻译一、引言

我国对广告翻译的研究起步较晚，大约是上世界80年代中期，有关广告的语言研究在个别期刊零星可见。直到上世纪90年代，国内对广告翻译的研究才见雏形。就研究内容而言，早期论文主要为具体广告用语译法的探讨以及汉语应以中所存在的问题。此后研究的内容就开始设计广告翻译的原则和方法。

广告属于以呼唤功能为主的文本，其核心是“号召读者去行动，去思考，去感受”。廖先生将广告翻译的原则归纳为三种：一是“效果优先”原则，二是符合译语文化原则，三是符合译语广告规范及特色。现在广告的翻译应该从一个更加多元化的角度去审视、雕琢才能完成其应有的使命。佐哈尔提出的多元系统理论虽然是用于文学翻译的领域，它强调在翻译的过程中，不仅仅关注文本本身，而是把各种社会符号现象，如语言，文学，经济，政治，意识形态等各个元素综合起来形成一个混合体。本文就文化，社会风俗、社会形态三个方面对广告翻译的影响进行探讨。

商业广告语文字

第一阶段 品牌 户外：国际万达百年企业 售楼处：Logo+vi 围挡+灯旗主导视 户外+报广 万达广场就是城市中心+软文8月28号营销中心盛大开放 25年，70余城，116座万达广场 中国商业地产第一品牌，订单式商业地产首创者 万达集团第三代城市综合体扛鼎之作 西宁万达广场，依托城市中心88万㎡旗舰航母 集大配套、大商业、大商务于一体 高规格重新定义西宁新格局，开创西宁城市新高度 西北首席旗舰综合体+软文88㎡国际商业商业航母 25年，70余城，116座万达广场 中国商业地产第一品牌，订单式商业地产首创者 万达集团第三代城市综合体扛鼎之作 西宁万达广场，依托城市中心88万㎡旗舰航母 集大配套、大商业、大商务于一体 高规格重新定义西宁新格局，开创西宁城市新高度 报广 西宁论剑城心崛起+软文探路西北城市中心高峰论坛（经济论坛）

第二阶段 商业街2 Logo+vi 围挡+灯旗 户外+报纸： 抢占先机赢在万达 风情商业街盛情启动 88万㎡国际商业航母，城市正中心 涵盖大型购物中心、五星级酒店、城市步行街、甲级写字楼、高端住宅集聚百货、娱乐、商务、文化、餐饮等多元业态 同步国际一站式生活，开创西宁商业新高度！ 西宁金核投资标杆 风情商业街盛情启动 88万㎡国际商业航母，城市正中心 涵盖大型购物中心、五星级酒店、城市步行街、甲级写字楼、高端住宅集聚百货、娱乐、商务、文化、餐饮等多元业态 同步国际一站式生活，开创西宁商业新高度！ 售楼处：吊旗围挡(参照万达步行街)

公寓 Logo+vi 围挡+灯旗 户外+报纸 投资就跟万达走 45-70㎡公寓现正登记启动 88万㎡城市综合体之上，黄金投资产品 坐拥西宁城市核心，零距离体验一站式国际品质生活多维交通路网，升值潜力无可限量 小投资大回报，财富增长新制高点！ 享一站式繁华居综合体之上 45-70㎡公寓样板房荣耀开放 88万㎡城市综合体之上，黄金投资产品 坐拥西宁城市核心，零距离体验一站式国际品质生活多维交通路网，升值潜力无可限量 小投资大回报，财富增长新制高点！ 繁华耀海湖定鼎新中心 45-70㎡公寓盛大发售 世界上的荣耀栖地均源自繁华中心 第五大道，成就富翁的天堂——美国上东区 香榭丽舍大道，尽显巴黎人奢华与浪漫的上层生活万达公寓，择址城央，醇熟生活 同步全球生活质感，引领世界级人居典范！

(广告传媒)商业广告用语翻译精选

商业广告用语翻译精选 产品远销英国、美国、日本、意大利和东南亚，深受消费者欢迎和好评 Our products are sold in Britain, America, Japan, Italy and South East Asia and well appreciated by their purchasers. 畅销全球selling well all over the world 典雅大方elegant and graceful 定型耐久durable modeling 方便顾客making things convenient for customers 方便群众making things convenient for the people; to suit the people's convenience 方便商品convenience goods 方便生活 bringing more convenience to the people in their daily life; providing amenities for the people; making life easier for the population 各式俱全wide selection; large assortment 顾客第一Customers first 顾客是我们的皇帝We take customers as our Gods. 规格齐全a complete range of specifications; complete in specifications 花样繁多a wide selection of colours and designs

从文化价值观的角度谈中美商业广告

从文化价值观的角度谈中美商业广告翻译技巧 摘要: 随着世界经济发展与中国对外开放的深入快速发展，中美双方在经济领域的联系日益紧密。在商品市场推广的过程中，商业广告扮演着一个不可替代的角色。但由于中美文化价值观的差异，进入目标市场的商品必须考虑其文化特色和受众心理，于是合适得体的商业广告翻译变得尤为重要。 因此为了更好的提高商业广告翻译的水平，打开目标市场，本文作者从跨文化的角度，从中美文化差异的根源出发，探讨商业广告语及其翻译和文化的在关系，找出在商业广告翻译中的主要的文化价值观不同点，从而展开在这一背景下的商业广告翻译中之归化与异化的技巧，对其两者的关系及其在商业广告互译中具体运用的体现。同时以实际案例总结出商业广告翻译的技巧在当今国际形势下的发展方向。 关键词: 文化价值观；商业广告翻译技巧；归化和异化 On Chinese and American Commercial Advertisement Translation Techniques from the view of Cultural Values

Abstract: Along with the profound development of world economy and China’s opening to the outside world, China and America keep an increasingly close relationship in the economic field. Undisputedly, commercial advertisement plays an irreplaceable part of the process of purchases and sales. However, owing to the cultural values difference between China and America, the advertisers should take the cultural characters and audiences’mentality into careful consideration. Therefore, appropriate commercial advertisement translation becomes particularly important nowadays. For the sake of improving the quality of commercial advertisement translation and making contribution to expanding the market, the writer of this paper makes a research on the inner link between commercial advertisement language, commercial advertisement translation and culture from the point of cross-culture. Based on the origin of the different culture and the core cultural values differences in commercial advertisement translation in China and America, the writer sets about explaining the advertisement translation techniques—domestication and foreignization, then make an analysis into the relationship of them and presents their practical application in commercial advertisement translation under the different cultural value background. Finally the writer points out the main trend of translation techniques in modern commercial advertisement translation by using some examples. Key Words: cultural values; commercial advertisement translation techniques;domestication and foreignization Contents 1. Introduction (1) 2. Relationship between Advertisement translation and culture (1) 3. Core Cultural values in Chinese and American commercial Advertisement language (3)

汉英商业广告用语汇编

汉英商业广告用语大全 安心益气 to make one feel at ease and energetic 按质论价 fixing prices according to quality of products 按质论价 fixing prices according to quality of products 百问不烦，百拿不厌 ever ready for inquiry, ever ready to serve; ready answers to enquiries, tireless catering to customers' needs. 包君健康 keep you fit all the time 包退包换 guarantee to exchange if returned as unsuitable 包装多样 diversified in packaging 包装牢固 strong packing 包装美观牢固 elegant and sturdy package 包装新颖美观 fashionable and attractive packages 保健治病 promoting health and curing diseases 保暖防风 warm and windproof 保温性强 extremely efficient in preserving heat; good heat

preservation 保险性强 high safety 保质保量 quality and quantity assured 备用详细目录，惠索即寄catalogues will be sent upon request 备有各种款式的现货，任君选择 available in various designs and specifications for your selection 备有塑料盒，便于安全保存 a plastic case is compartmentalized for safe storage. 备有现货，交货迅速 stocks are always available in large quantities for prompt delivery 本公司随时预备为客户提供优秀服务。 The branch is ready to provide excellent service to customers. 表面光泽 lustrous surface 薄利多销 volume large, profit small 补肝益肾，调和气血，益髓添精，强健筋骨，乌须黑发，驻颜养血 an enricher and nutrient for the liver and kidney, for improving blood circulation, beneficial to essential medulla, strengthening sinews and bones, preventing hairs

商业广告用语翻译精选

产品远销英国、美国、日本、意大利和东南亚，深受消费者欢迎和好评 Our products are sold in Britain, America, Japan, Italy and South East Asia and well appreciated by their purchasers. 畅销全球selling well all over the world 典雅大方elegant and graceful 定型耐久durable modeling 方便顾客making things convenient for customers 方便群众making things convenient for the people; to suit the people's convenience 方便商品convenience goods 方便生活 bringing more convenience to the people in their daily life; providing amenities for the people; making life easier for the population 各式俱全wide selection; large assortment 顾客第一Customers first 顾客是我们的皇帝We take customers as our Gods. 规格齐全 a complete range of specifications; complete in specifications 花样繁多 a wide selection of colours and designs 货色齐全goods of every description are available. 客商第一，信誉第一clients first, reputation first 款式多样 a great variety of models 款式活泼端庄vivid and great in style 款式齐全various styles 款式新颖attractive designs; fashionable(in) style; novel (in) design; up-to-date styling 款式新颖众多diversified latest designs 美观大方elegant appearance 美观耐用attractive and durable 品质优良，疗效显著，誉满全球，欢迎选购excellent quality, evident effect, good reputation over the world, orders are welcome. 品种多样numerous in variety 品种繁多great varieties 品种齐全complete range of articles; a great variety of goods 让我们的商品走向世界Let our commodities go to the world. 色彩鲜艳bright in colour 色泽光润bright luster 色泽艳丽beautiful in colour 深受顾客欢迎We have won praise from customers; to win warm praise from customers. 深受国内外客户的信赖和称誉to win a high admiration and is widely trusted at home and abroad. 深受消费者的欢迎和好评to be highly praised and appreciated by the consuming public 式样美观aesthetic appearance; attractive fashion 式样新颖大方modern and elegant in fashion 式样雅致elegant in style 式样众多in many styles 适合男女老幼四季穿着suitable for men and women of all ages in all seasons 外型大方elegant shape 享有声誉to win a high admiration 新品迭出new varieties are introduced one after another 行销世界to be distributed all over the world

中英文广告语翻译论文 英汉

本科生毕业论文（设计） 论文（设计）题目：中英文广告语的翻译 系别： 专业 (方向)：英语（国际商务） 年级、班： 学生姓名： 指导教师： 年月日中英文广告语的翻译

众所周知，在市场竞争日趋激烈的今天，想让自己的商品在众多同类竞争者中脱颖而出，吸引消费者，除了产品本身的品质外，广告必不可少，而在市场环境国际化的大背景下，恰当的广告语言，尤其是面向不同国家，不同语言，不同文化的消费者时如何准确，贴切的宣传自己的商品，更是重中之重。 随着全球经济一体化趋势的日益显著,国际间的商品流通日渐频繁，为了开拓国际市场,各个国家竞相推销自己的产品,其中一个重要的促销手段就是利用广告将本国的商品和厂商的声誉向国际推广。 由于国内不少企业没有充分认识到英文广告应当如何创作，将广告随便找个懂外语的人来翻译，而不是交给专业人士进行策划，因此译文质量难免不高。部分广告主对外文一知半解，外行指导外行，使译文质量更加难以保证。因此有的译员在处理广告翻译时机械对译，死扣字眼，削足适履，造成各种各样的错误 本文从中西方文化差异及广告语言的特殊性方面入手，集中阐述中英文广告语言使用的异同以及产生这种差异的原因和避免这种差异的方法。 [关键词] 英汉广告语翻译跨文化差异 ABSTRACT Nowadays as we know, there are more and more acute marketing competition, under this condition, a good quality will be necessary if you want to make your commodity blooming and attractive to the consumer among millions of other competitors, besides ,a successful advertisement is also a very important part. In this international marketing environment, a proper advertise, especially when facing various consumers with different nationalities, different languages and different custom background, how to advertise your merchandise in a proper and efficient way is the most important thing from other importances. With the influence of global economy combination, there has been more and more business communications among different nations, everyone aim at developing the market abroad by promoting the sale of their productions, one of the extremely importance is to make their own production and manufacturers famous all over the world by advertising. We cannot deny that many of the civil enterprises haven’t realized how to create an English advertisement, and search for help from an inexpert translator instead of professional agency, that leads to a poor quality of the advertisement translation. Some of the translation consignor knows little about English, inexpert helps inexpert, the quality of the translated advertisement will not be assured, and so that, many of the translator did a poor work with various intolerable mistakes. This thesis start with the differences and the specialty of the advertise language, concerning about the diversities between Chinese and English advertise language use, the reason of the diversities and the way of solve the problem. [key Words] English-Chinese advertise language translation two cultures diversity

商业展会广告语

商业展会广告语 各位读友大家好！你有你的木棉，我有我的文章，为了你的木棉，应读我的文章！若为比翼双飞鸟，定是人间有情人！若读此篇优秀文，必成天上比翼鸟！ 商业展会广告语范文大全| 简历| 教案下载| 课件中心| 优秀作文| 试题库| 考试辅导| 诗词鉴赏| 国学| 散文| 实用工具| 高校| 手机/风景图片| 手抄/黑板报| 美食菜谱工作总结| 工作计划| 工作报告| 党团| 文秘| 自我鉴定| 演讲稿| 讲话稿| 读后感| 合同范文| 节日庆典| 礼仪| 导游词| 广告词| 学生评语| 情书首页范文大全广告词综合广告词正文2008商业展会广告语〖文字大小：大中小〗〖打印〗〖收藏到：QQ 百度雅虎〗〖在线字典〗1 吃出轻快,吃出美味! 夏季低热量食品展售会 2 使你的精神大振的展示! 夏季风铃、小船、鱼竿展3 这白云演奏! 休闲乐器展4 你想不想成为工学博士或工程师! 爱迪生科学发明展览会 5 老少咸宜的快乐地! 暑期假日展售会 6 栩栩如生的昆虫-----大自然的奥秘! 昆虫世界展7 每天妥善保养,是使您肌肤安全度过炎炎夏日的要诀! 夏季肌肤美容品展8 炎炎夏日,保护你美丽的肌肤是最重要的! 夏季自然健康美护肤品展9 重温故乡的诗意与风情! 夏季兜风汽车展示会10 度过身心愉快的每一天! 夏季健康食品系列展11 燃烧的心,让你清凉一夏! 冲浪游艇大会12 流行歌曲大集合! 音乐演奏会13 星星们也向你闪耀光芒! 七夕文具展14 都

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论文之广告语翻译(仅供参考)

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https://www.sodocs.net/doc/e214453803.html,municationunlimited.(motorola)沟通无极限。（摩托罗拉） 15.Feastyoureyes.（Pond’scucumberEyeTreatment)滋润心灵的窗户。（庞氏 眼贴片） 16.Focusonlife.(olympus)瞄准生活。（奥林巴斯） 17.Behindthathealthysmile,there’sacrestkid.(cresttoothpaste)健康笑 容来自佳洁士。（佳洁士牙膏） 18.Goodtothelastdrop．滴滴香浓，意犹未尽。（麦斯威尔咖啡） 19.obeyyourthirst．服从你的渴望。（雪碧） 20.Thenewdigitalera．数码新时代。（索尼影碟机） 21.welead．otherscopy．我们领先，他人仿效。（理光复印机） 22.impossiblemadepossible．使不可能变为可能。（佳能打印机） 23.Taketimetoindulge．尽情享受吧！（雀巢冰激凌） 24.Poetryinmotion,dancingclosetome．动态的诗，向我舞近。（丰田汽车） https://www.sodocs.net/doc/e214453803.html,etowheretheflavouris．marlborocountry．光临风韵之境——万宝路世界。 （万宝路香烟） 26.Tome,thepastisblackandwhite，butthefutureisalwayscolor．....对我 而言，过去平淡无奇；而未来，却多姿多彩（轩尼诗酒） 27.Justdoit.只管去做。（耐克运动鞋） 28.askformore.渴望无限。（百事流行鞋）

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36、加盟“xxx”，再创“财富奇迹” 37、加盟“xxx”，逐鹿“财富金座” 37、加盟“xxx”，成就“财富霸业” 38、占位XXX，赢定财富人生 39、入主东博，点石成金 40、携手东博，财富相伴 41、买铺，当然要饮头啖汤 42、东门收租王 43、品牌响当当，赚钱稳当当 44、全城商住之王 45、城市核心，动力起航 46、赚足数十年的商铺“金饭碗” 47、行业巨头为旺场买保险（投资XXXX龙头铺王，吃行业龙头饭） 48、熟铺，赚钱磁场（XXX龙头商铺，聚集全城精明的商铺投资眼光） 49、珍稀，奇铺可居（XXX超铂金地段，聚集全城精明的商铺投资眼光） 50、商铺金饭碗，吃行业龙头饭（XXX强势进驻首层，为旺场铺就稳固基石） 51、每一个数字都是财富 52、空打如意算盘，不如自己有金算盘 53、CEPA的方向，就是财富的方向

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