商务英语阅读课堂笔记整理版
Business English A Reading course（整理版）
商务英语阅读的主要内容：
商务英语阅读主要包括世界经济形势、经济全球化、国际贸易与投资、金融风险与管理、商业文化、企业管理等。这些阅读材料不但传递最新的世界经济和国际商务信息，开阔学生的视野，还提供最新、最典型的商务语言和词汇，有助于学生熟悉并掌握商务英语文章的典型语言用法、语言风格及语言特点等。
1）阿迪达斯Impossible Is Nothing. 没有什么是不可能
2）香奈儿Fashion passes, style remains. 流行稍纵即逝,风格永存
3）飞利浦Let us make things better. 让我们做得更好
4）麦氏咖啡Good to the last drop. 滴滴香浓,意犹未尽
This Bill of exchange shall be accepted first and then can be honored by the acceptor.
(该汇票应先承兑，然后由承兑方进行支付）
Words & expressions:
Transnational road warriors 从事跨国商务活动的人
Faculty and alumni
Performance-review process 绩效考核过程
Make an assessment of sb 对某人作出评价
In a group setting 公共场合
Have a one-on-one session with sb 进行单独会话
Tone down 缓和语气
Career progression 事业发展
Cultural gulf 文化鸿沟
In the arena of international commerce 在国际商务的平台上
Common ground 共同点
At the institutional level 制度层面
Fall short 结果，后果
Ongoing cross-pollination 不断学习他国先进事物
Trait 特征
Be customer-centric 以客户为本
Implement 实施
Commonality 共性
The integration of the global economy 全球经济一体化
See local context ad integral 本土文化语境知识
一些跨国公司英文名称：
Procter & Gamble Company 宝洁公司
Johnson & Johnson Ltd. 强生公司
Carrefour China Inc. 家乐福
Bayerische Motor en Werhe AG宝马公司
Coca-Cola Enterprises可口可乐企业
China Petroleum & Chemical Corporation Sinopec Group中国石油化工集团公司China Ocean Shipping Company COSCO中国远洋运输总公司
Standard Chartered Bank 渣打银行
Words & expressions:
To name a few 举例
A medical practice 诊所
A successful new venture 成功的新企业
The critical ingredients for success 主要的结构
Distinguish…..from…. 把。。和。。区别开来
Enrolling in college 上大学
Have something in common 有共同语言
Sensitivity to 对。。敏感
Awareness of 认识到
We lead, Others copy. 理光复印机
Obey your thirst. Sprite 雪碧
Everyday Low Price 沃尔玛Wal-Mart
Life is a journey. Travel it well. United Airlines联合航空
Your Future Is Our Future HSBC---汇丰银行
Taking the lead in a Digital World SAMSUNG三星
Rap up a brainstorming session 自由研讨会
Be dismayed at 对什么感到沮丧
Tucson-based company
Insulate…….from……分离
Big-box retailers 大面积超市
Feel loyal to his staff 不相违背他的员工
Irreverent undergrads 放荡不羁的本科生
Take a pass 接受，处理
Find one’s lost sparks 找回他们失去的活力，火花
Be supervised by 被监督
Grade on their work 打分，定级别
Ask for a donation 捐赠
Hardware store 五金店
A circular cutout 圆形缺口
A gaggle of 散漫的一群
Part-timer 兼职者
Rub sb the wrong way 使恼怒
Feel defensive 抵触情绪
Expose sb to a bit of brashness 让某人接触
Don’t be a Jerk about it 不要简单用事
Escort sb out the door 护送出门
Security guard 保安
Take a clinical approach 冷静处理
Get sued 被起诉
Executive coach 高管教练
Factor into your decision 在考虑范围之内
Refrain from 尽量不要
Take in everything 吸收一切
At such a tough time 艰难时刻
Reach out to 接触联系
A career counselor 事业顾问
A prospective employer 老板
Newly laid-off employees 刚下岗的职员
A short detour 短期内
Act out 实行
1. No business too small, no problem too big （IBM）没有不做的小生意，没有解决不了的大问题
2. Take TOSHIBA, take the world.拥有东芝，拥有世界
3. For the Road Ahead．(本田)走向康庄大道
4. Time is what you make of it.（Swath）天长地久
5. Apple thinks different. （苹果）不同凡想
Soft landing 软着陆
E-shopping; 网购
Mouse potato 电脑迷
Hot-button 热点问题
Small Office Home Office 在家办公族
Business Improvement District 经济开发区
On the job hunt 找工作
Committed 坚定的
Passionate 热情的
Failure-is-not-an-option 失败不是一个选项
Entail 带来，使成为必需
Productivity 生产力
Come right out 直接，突然，立刻？
Provocative 挑衅的
Take a pay cut ？付出代价
Build an adaptable skill set 技能组合
pull out all the stops 全力以赴
经典的英语面试问题：
1. Tell me about you!
2. What do you know about our company?
3. Why do you want to work for us?
4. What would you do for us? What can you do for us that someone else can't?
5. What about the job offered do you find the most attractive? Least attractive?
6. Why should we hire you?
7. What do you look for in a job?
8. Please give me your definition of a secretary. (the position for which you are being interviewed).
9. What’s your greatest weakness?
10. What kind of salary did you have in mind?
M&Ms melt in your mouth, not in your hand. 只溶在口，不溶在手
Be a perfect fit 完全合适
Fire away 问我吧
Outside-the-box thinking 突破性思维
Be generally attributed to 归功于
Parallels between…….and……. 在什么和什么方面是可以并存的
Have their place 有它们的位置
Fare with 处理
Brain-tingling questions 令人头疼的问题
Layered chocolate shell 一层一层的巧克力外衣
Be cast in little moulds 扔到小模型里
A cement mixer 水泥搅拌车
Congealing into a big lump 凝固成一大块
Be squirted with 被喷
Be imprinted by a bank of rubber dies 跟着皮带传送
Be on its way out 过时
Due to overexposure 过度曝光
Fraction 分数
incorporate 合并
Stand your ground 坚持你的立场
Click 吻合
Come in 提交
Top reality 最现实的
A hands-free notepad 无需手动的笔记本
Modest advantages 普普通通的优势
Low-tech 低端的
Power blackouts 断电
Checking account; 查看账户
Drain out 消耗消费
Hold on to 省钱
Don’t let savings bonds sit 不要把钱放在银行
Series EE bonds 系列电子储蓄债券
Series I bonds 低风险储蓄债券
Built-in adjustments for inflation ？
Through payroll deduction 通过扣除薪水的方式购买债劵National average 全国平均值
Bond fund 公债基金
Be equivalent to 等同于
Take a bite out of 大幅度削减
Tax-Exempt 免税债券
Drop your PMI （私人不动产抵押借款保险）
Down payment 首付
An equity stake 股权
Roll back car insurance premiums 终止汽车保险费
Bargaining for bucks 讨价还价
A hand-beaded silk dinner suit 手工钉珠的晚宴西装
With some exceptions 除个别例外
Less for Uncle Sam 交少一点钱给政府
Count on 指望，依靠
Shave up 去除。除掉
Study up on 认真研究
Communication takedown 除掉通讯费
Bar charts: 柱形图
histograms: 直方图
line graphs/line charts: 曲线图
pie charts: 饼图
forms/tables/lists: 表格
It’s not just spam. 垃圾电子邮件
Writing a press release 写新闻稿件
Who still needs to weigh in? 谁需要参与其中？
Through a hosted site on the Internet （主页面）
E-mail woes 电子邮件的困扰
The online encyclopedia 网上百科全书
Restrict access to a limited group of people限制某些人群进入
In addition to the scores of （论点，理由）free, open-source wikis
New breeds of wiki software 维基软件的新种类
Integrate with network directories 整合网站目录
Plug into his network 连接网络
Pull up the wiki ？
Web browser 网站浏览器
Prospect pipeline 客户渠道
Proprietary information 个人绝密信息
Spring for 求助于
Lock down 安全防范
Back up 备份
Draft a code of conduct 起草一套行为准则
Hard drive 硬盘
Write a press release 写新闻稿件
A piece of server software 一种服务器软件
A hosted site on the Internet 网站主页
A bulletin board 公告栏
Plug into the network 连接网络
Web browser 浏览器
Prospect pipeline 客户渠道
Hosted version 主机版本
security muscle 安全性能
Sensitive customer data 涉及客人隐私的客户数据
Back up sensitive pages 备份敏感的页面信息
A training program 培训计划
Draft a code of conduct 起草一套行为准则
Store information on hard drives 把信息储存在硬盘
罗斯福励志名言：
The only limit to our realization of tomorrow will be our doubts of today.
实现明天理想的唯一障碍是今天的疑虑。
Happiness lies not in the mere possession of money, it lies in the joy of achievement, in the thrill of creative efforts.
幸福并不仅仅取决于拥有多少钱财，而在于成功的喜悦和创造活动所带来的心灵震颤。
The world can be changed by man's endeavor, and that this endeavor can lead to something new and better.
人经过努力改变世界，这种努力可以使人类达到新的、更美好的境界。
The only thing we have to fear is fear itself.
我们面临最大的恐惧是恐惧本身。
Was sworn into office 宣誓就职
The depths of the Depression 大萧条
In a state of shock 休克状态
Board of trade 商品交易所
The terrifying “runs”挤兑
Failing banks 每况愈下的银行
Go bust 破产
Inaugural address 就职演讲
With his standout line 以他那杰出的话语
Executive power 行政权力
Owe much to 归功于，多亏
Diplomatic Reception Room 外事接待厅
Was obsessed with 被。。。困扰
Fireside Chat 炉边谈话
On the air 广播正在播
Walk people through the basics of banking 银行运作的基本原理
Lifted the shame 轻轻把羞愧抹掉
Strike a patriotic blow 让民众可以做出一个爱国的举措
Were gently thrown in with an unsavory lot 被温柔的扣上不道德的帽子
Call forth 唤起，激励
Metaphor 隐喻
Offspring 产物
In rapt attention 全神贯注
企业各职位：
GM (General Manager)总经理
VP (Vice President)副总裁
FVP (First Vice President)第一副总裁
A VP (Assistant Vice President)副总裁助理
CEO (Chief Executive Officer)首席执行官，类似总经理、总裁，是企业的法人代表。
COO (Chief Operations Officer)首席运营官，类似常务总经理
CFO (Chief Financial Officer)首席财务官，类似财务总经理
CIO (Chief Information Officer)首席信息官，主管企业信息的收集和发布CTO (Chief technology officer)首席技术官类似总工程师
HRD (Human Resource Director)人力资源总监
OD (Operations Director)运营总监
MD (Marketing Director)市场总监
OM (Operations Manager)运作经理
PM (Product Manager)产品经理(Production Manager)生产经理
TM ( Team Manager )
PM ( Project Manager ) 项目经理
PL ( Project Leader ) 项目组长
TSE ( System Engineer ) 系统工程师
BSE ( Bridge System Engineer)
精选文库
PG ( Programmer ) 程序员
其他职位缩写：
CAO: Art 艺术总监
CBO: Business 商务总监
CCO: Content 内容总监
CDO: Development 开发总监L ( Team Leader )
In the arena of international commerce 国际商务平台
Performance-review process 绩效考核过程
Customer insight 客户洞察
The integration of the global economy 全球经济一体化
A brainstorming session 自由研讨会
Big-box retailer 大面积超市
Lifetime warranty 终身保修
Executive coaches 高管教练
突破性思维outside-the-box thinking
潜在客户potential customer
求职者job hunter
高度竞争的世界hyper competitive world
打造个人品牌personal branding
目标受众target audience
以客户为本customer-centric
initiative 主动性
Make its mark 打上。。。烙印
Greenwashing 绿色粉饰
Environmentally friendly 对环境无害
Under a huge amount of fire 最近受到强烈抨击
environmental credential 环保认证
The general public 公众
Marketing campaign 营销活动
Executive director 执行总监
Window dressing 摆摆样子
Walking the walk 光说不做
PR campaign 公关活动
When it comes to green issues 当谈到环保问题
Making a stand 坚持，站稳立场
Relatively few and far between 少之又少
Official figures 官方数据
Design discipline 设计准则
Solve sustainability problem 解决可持续问题
Embrace this fresh new approach 接受新的做法
A hosted site 主网址
Bulletin board 公告栏
精选文库Web browser 网页浏览器
Prospective pipeline 客户渠道
The online encyclopedia 网上百科全书
A press release 新闻稿
Security muscle 安全能力
Back up sensitive pages 备份敏感资料
Hard drives 硬盘驱动器
Advertisements：
1. We offer 3-R guarantee, namely guaranteed repair, replacement and refund. 我们实行“三包”：包修、包换、包退.
2. Applying “Dabao”morning and night ,Makes your skincare a real delight. 要想皮肤好，早晚用大宝.
3. It gives me hair super shine, super body and leaves it smelling fresh as a meadow.
它使我的头发发质柔软，熠熠生辉，恰似绿草地一般清新芬芳。
4. Hand in Hand, Future in Your Hand.
伴你同行，齐握未来.
英语广告中很多是使用固定的短语和词组，在这一点上恰好和汉语的四字结构相对应,例如：价廉物美cheap and fine。
1）reasonable charges收费合理
2）attractive and durable美观耐用
3）courteous service服务周到
4）superior quality质地优良
5）perfect in craftsmanship制作精巧
6）convenient to carry携带方便
7）popular both at home and abroad驰名中外
8）great variety款式繁多
9）with a high reputation久负盛名
10）pretty and colorful瑰丽多彩
New York Stock Exchange 纽约证券交易所
Chicago Board of Trade 芝加哥商品交易所
Diplomatic Reception Room 外事招待处
Friends of the Earth 地球之友
World Wildlife Fund 世界野生动物基金会
The depths of the Depression 大萧条
Inaugural address 就职演讲
Fireside Chat 炉边谈话
The basics of banking 银行运作的基本原理
An eco-friendly corporation 环保型企业
精选文库Environmental credential 环保认证
Marketing campaign 营销活动
Third-party endorsement 第三方认证
PR campaign 公关活动
Global warming 全球变暖
Organic growth 内增长
Existing customers 现有客户
Bake into 整合
Stock market valuation 股市估值
Come up the ranks 提升
Turn over 转换
Economic downturn 经济下滑
Customer expertise 客户专家
Customer insights 客户洞察
Ballot box 投票箱
Home turf 地盘
Reinstitute 重新制定
All hands on deck 所有员工
Government regulators 政府监管职能部门
Customer intimacy 客户亲密关系
Close a major sale
Balance sheet 资产负债表
Indicators of sales
Profit performance 利润绩效
A lagging indicator
商务英语笔记整理
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BEC商务英语高级阅读真题 The Negotiating T able You can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their??behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him. The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not,
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