教案-商务英语阅读-Unit 6-叶兴国

Unit 6

Teaching Objectives:

1. To remember and use new words and expressions;

2. To learn how managers get ideas from many people to make better decisions;

3. To learn how lessons you can learn from people who are even considered bad bosses;

4. To review some basic reading skills and learn some word formations;

5. To know about the word formations we often use in details;

6. To deal with the language points in Text A and Text B.

Focuses:

1. To learn how managers get ideas from many people to make better decisions;

2. To learn how lessons you can learn from people who are even considered bad bosses;

Difficulties:

How to know more about the word formations we often use in details;

Teaching Time:2 periods.

Teaching Procedures:

Part I Pre-reading Questions

It can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive Reading

In this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.

Text A Got Ideas？

a. Let the students read Text A as quickly as they can for the first time to get the general idea;

b. Ask students to tell others the general idea of the text;

c. Then use some basic reading skills to read through the text again to find the answers to Exercises I ⅈ

d. Check the answers to Exercises I ⅈ

e. Analyze the language points in the text:

1. Macworld: 由IDG(美国国际数据集团)举办的Mac业内最大的展览会。1985年第一届Macworld

在旧金山举行，2005年之前Macworld每年举办两届，2005年9月IDG宣布取消夏季Macworld。

Mac系统是苹果机专用系统，在普通PC上无法安装。

2. The Bevy –a protective case for the iPod Shuffle that multitasks as a key ring, earbud wrap, and bottle

opener –has outsold Mophie’s other products four to one.

Bevy是一款多功能的iPod Shuffle保护套，可用作钥匙扣、插入式耳机保护套和开瓶器，此产品的销售量已达到Mophie公司其他产品的四倍。

3. I needed to hit the shelf with a new product within four weeks after each new iPod model dropped. 在

每款销售疲软之后的四周内，我得再创造出一款新产品。

4. He sold the Mophie product line and rolled the proceeds into Kluster, a virtual forum that allows

consumers and businesses to collaborate on the design of products and services. 他卖掉了Mophie的生产线，然后将收入投入到一个允许消费者和企业协作来设计产品和服务的虚拟论坛Kluster。

5. Red Bull: 红牛公司，是全球最早推出且最成功的能量饮料品牌之一。1966年,红牛维生素功能饮

料诞生于泰国,迄今已有40余年的发展历史。为了提升知名度并且塑造其运动形象,红牛公司一直非常热衷于极限运动与赛车运动的赞助,是一级方程式赛车红牛车队以及红牛二队的拥有者。

6. Facebook: （脸谱）是创办于美国的一个社交网络服务网站，于2004年2月4日上线。主要创

始人为美国人马克·扎克伯格。刚开始时只对高校学生开放,它严格限制注册,需要在制定的大学IP

地址范围内上网才能注册成功。这种机制保证了用户的纯净，从而形成了校内网的特色，即“真诚”

和“信任”—大多数用户都是有真实姓名、真信息和真照片。

f. Assign Exercises II and III as their homework.

Text B Seven Useful Lessons You Can Learn from a Bad Boss

a. Several minutes for students to use some basic reading skills to read the text only once, then ask them to do Exercise I;

b. Check the answers to Exercise I;

c. Point out some language points:

1. And amongst the most consistent groups of all are those who spend least time in any kind of

introspection: the extreme extroverts, the loud, slap-you-on-the-back hearty types, the arrogant, the pompus, the selfish and the self-centered –the people who, if they become bossed, are most likely to prove to be bad ones. 那些行为方式最稳定的人很少进行自我反省，他们是极端的性格外向者，他们说话的嗓门很大，毫无拘束地拍打你的后背表示赞许，傲慢自负又自私自利—如果他们做老板的话，结果多半是不好的老板。

2. …all of these (and many more) hold to their actions so tenaciously –and are so blind to what they are

doing –that they will provide some of the best lessons in what not to do that you will ever be offered. ……所有这些人(还有更多的)是如此顽固地坚持他们的做法,并且对他们正在做的一切又是如此缺乏判断力,他们将给我们提供一些最好的经验教训,让我们知道推荐我们去做的那些事中哪些是不能做的。

3. Since you can, it’s an advantage you can use for all it’s worth.

既然你能（学到教训），这就是你不妨利用的优势。

for all it’s worth不管好坏，不管怎样

d. Assign Exercises II and III as their homework.

Part III Reading Skills

Before dealing with Text A and Text B, ask students to read through the whole passage of reading skill, to lead them to understand the details about word formations, especially asking them to pay special attention to the examples.

Part IV Supplementary Reading: On Breaking Rules

Ask students to read it in a limited time after class, and then write a summary.

Part V Test Yourself

Ask students to do it and check the answers by themselves.

Questions for Discussion and Reflection:

1.What do you often learn from you boss?

2. In your opinion, if you were a boss, what would you do to get ideas from others?

Assignments

1. Write a short summary of about 50 words to express the main idea of Supplementary Reading;

2. Finish all exercises in this unit.

References:

《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》

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李友

Letter 2 Letter 3 Letter 4

Letter 5 Letter 6

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商务英语综合教程U1-U7课后答案

Unit 1 Company Profile 1.Translate the following Chinese terms into English. candidate patent industry personnel registered trademark core competency domain name intended market emerging market headquarter multinational corporation Chief Executive Officer stakeholder 2.Translate the following English terms into Chinese. 股本，股金总额 以人为本的解决方案 精于心简于形 对客户的深入了解 工业革命 回收利用 3.Translation: 宝洁公司始创于1837年，是世界上最大的日用消费品公司之一。2007财政年度，公司全年销售额达682亿美元。在《财富》杂志评选出的全球500家最大企业中，排名第74位。 宝洁公司在全球80多个国家设有工厂或分公司，所经营的300多个品牌的产品畅销160多个国家和地区，其中包括美容护理、居家护理、吉列产品等。每天，在世界各地，宝洁公司的产品与全球消费者发生着三十亿次亲密接触。宝洁大中华业务区包括1988年成立的中国大陆分公司、1987成立的香港分公司和1985年成立的台湾分公司。 一九八八年，宝洁公司在广州成立了在中国的第一家合资企业－广州宝洁有限公司，从此开始了其中国业务发展的历程。宝洁总部位于广州,目

前在广州、北京、上海、成都、天津、东莞及南平等地设有多家分公司及工厂，并在北京设立技术中心。 二十年来，宝洁取得了飞速的发展，主要表现在： 建立了领先的大品牌 宝洁公司是中国最大的日用消费品公司，年销售额超过二十亿美元。我们在参与竞争的领域内占据了最大的市场份额。飘柔、舒肤佳、玉兰油、帮宝适、汰渍及吉列等品牌在各自的护发、个人清洁、皮肤护理、婴儿护理、洗衣粉、男士美容等产品领域内都处于领先的市场地位。 业务保持了强劲的增长 中国宝洁是全球业务增长速度最快的区域市场之一。目前, 宝洁大中华区的销售量已位居宝洁全球区域市场中的第二位,销售额也已位居前五位。 建立了出色的组织结构 伴随着公司的业务发展，宝洁的中国员工得到了迅速的成长。中国籍的员工占员工总数的97%以上，宝洁大中华区已成为向宝洁其他市场的重要管理人才输出地。 承诺做模范企业公民 宝洁向中国的各项公益事业捐款的总额已超过八千万元人民币（一千万美元），希望工程是宝洁公司慈善捐赠的最大接受者。 4.略 Unit 2 Business Meeting 1.Translation: Honorable Guests, Ladies and Gentlemen, Good evening! It is a great pleasure for me to attend, among all of you here the opening ceremony of the 2005 FORTUNE Global Forum on this pleasant

商务英语课后题答案

商务英语课后题答案-CAL-FENGHAI.-(YICAI)-Company One1

UNIT ONE Ⅰ. 1. 世界贸易组织 2.国际商会3. 联合国贸易和发展会议4. 世界银行5.国际货币基金组织6. 中华人民共和国商务部7. 中国国际贸易促进委员会8. 中华人民共和国海关总署9. 国家质量监督检验检疫总局Ⅱ.（F）（T）（T）（F）（F） Ⅱ. .（F）（F）（T）（F）（T）Ⅲ. ( 4 ) A. Gree air conditioner( 6 ) B. Dengcun Green Tea( 3 ) C. soy bean( 2 ) D. mineral ore ( 5 ) E. paintings( 7 ) F. construction equipment( 8 ) G. medicine( 1 ) H. T-shirt Ⅳ. 1．AC2009 is our newly developed product, it is of superior quality, fashionable design and reasonable price. 2. 500 metric tons is the biggest amount we can supply at present. 3. We have received the sample which you sent to us last Friday and we are satisfied with the sample quality. 4. If the quality of the first consignment is satisfactory，we will place a repeat order in large quantity. 5. The landed quantity instead of the shipping quantity shall govern. Ⅱ. 1.用铁桶装，每桶净重190公斤。2.用纸箱包装，每箱装四盒，每盒大约9磅。每件商品都必须蜡封并用纸进行包装。 3.商品采用中性包装，买方的标签必须在装船月前45天送达卖方。 4.用聚丙烯编织袋包装，每袋50公斤，以毛代净。每袋包装上必须用英文标注商品名称、重量、原产国、包装日期。 5.用新的单层麻袋包装，每袋净重100公斤。麻袋必须足够结实以适应野蛮装卸和海洋运输。Ⅲ. 1．How will you pack the goods we ordered?2. I’m afraid the carton is not strong enough for ocean transportation.3. We will transfer your suggestions on packing to our supplier.4. According to normal practice, the packing charge shall be borne by the buyer.5. Do your nation’s customs have any special requirement and regulations on wooden packages? Ⅳ. .(F)(T)(F)(T)(T) UNIT FOUR Ⅰ. (T)(F)(T)(T)(F)(F)(F)(T)(T) (F)Ⅱ. 1. 卖方必须提供与合同相符的货物和商业发票或与发票具有同等效力的电子数据。2．买方必须自付费用订立指定装运港运送货物的合同。3．卖方必须在约定的日期或期限内，在指定的装运港，按照该港习惯方式，将货物交至买方指定的船只上。4．买方必须支付任何装运前检验的费用，但出口国有关当局强制进行的检验除外。5．卖方必须支付将货物运至指定的目的所需的运费和费用。但交货后货物灭失或损坏的风险，以及由于各种事件造成的任何额外费用，即由卖方转移到买方。UNIT FIVEⅠ1. 报价，产于泰国、孟加拉国的新鲜土豆，每公吨750美元FOB吉大港。2. 我方可提供散装腰果，每公吨800美元FOB美国纽约。3 . 商品目录表中的每件商品都没有最低订货数量，但是每个订单的金额不得少于200美元，不包括运输成本，税费和增值税。4. 我们对于金额超过1 000美元或每个式样、颜色、尺寸的数量都超过30件的订单都给予5%的折扣，不包括运输成本，税费和增值税。5. 以非美元货币所进行的报价，以报价时的汇率为准，除非另有规定，如果发票日的汇率不同则价格应相应上下浮动。 Ⅱ.Calculation1. The buyer from Hong Kong agrees to purchase from the seller in Shanghai 1,000 sets of tool kits at HK$80.00 per set CIF Hong Kong. The insurance is arranged to cover All Risks (Rate=0.5%) at 110% of the invoice value of the purchase. Work out how much it is in HK dollars CFR Hong Kong. FOB = CIF－I－F I = CIF×(1＋10%)×0.5% = 0.44 F = 3 FOB = 79.56 2.Convert US$ 50 per case CIF New York into CFRC5 New York. (The insurance is arranged to cover All Risks at 0.5% of 110% invoice value)CFR = CIF-I I=CIF×(1＋10%)×0.5%= 50×(1＋10%)×0.5%= 0.275 CFR = CIF- I=49.725 CFRC5 = CFR×(1-5%)= 52.34

教案-商务英语阅读-Unit 16-叶兴国

Unit 16 Teaching Objectives: 1. To remember and use new words and expressions; 2. To learn how a boss handle his men in the office to make business prosperous; 3. To learn how to help people with different cultures and languages in a community to overcome the difficulties in communication; 4. To learn the three steps of reading by evaluating; 5. To deal with the language points in Text A and Text B. Focuses: 2. To learn how a boss handle his men in the office to make business prosperous; 3. To learn how to help people with different cultures and languages in a community to overcome the difficulties in communication. Difficulties: How to do effective reading by evaluating. Teaching Time:2 periods. Teaching Procedures: Part I Pre-reading Questions It can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive Reading In this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually. Text A Handle Your Men In the Office a. Let the students read Text A as quickly as they can to find the answers to Exercise I; b. Check the answers to Exercise I &analyze the language points in the text: 1. That doesn’t mean that you ought to coddle idleness, or to be slack with viciousness, or even to carry on the pay-roll well-meaning incompetence. 那并不是说你应该纵容懒惰，或疏忽恶意，甚至给善良但不胜任的员工发放薪水。 2. For a fellow who mixes business and charity soon finds that he can’t make any money to give to charity; and in the end, instead of having helped others, he’s only added himself to the burden of others. 对一个把企业和慈善机构混淆起来的人来说，他很快就会发现赚不到任何钱捐给慈善机构了，并且最后他不但不能帮助别人，自己反而成了他人的负担。 3. …sits around waiting to be hunted up. ……坐等被人发现。 4. Indiscriminate blame is as bad as undiscriminating praise—it only makes a man tired. 不分青红皂白的指 责和不加区别的褒奖一样，是不可取的—只会使人感到厌烦。 5. Once you do, and it’s only a matter of time before you’ve got to place the remnants in the hands of a doctor as receiver. 一旦你这么做了，那么何时把你的余生交到医生手里就只是个时间问题了。 f. Assign Exercises II and III as their homework. Text B How to Make the Multicultural Work Force Work a. Several minutes for students to use some basic reading skills to read the text only once, then ask them to do Exercise I; b. Check the answers to Exercise I & point out some language points: 1. Immigrants will account for nearly two-thirds of the country’s population growth between now and 2050, according to the US Department of Labor. account for: (在数量方面)占。如：