环球雅思学校入学测试题(基础类)

环球雅思学校入学英语水平测试题

（45-50分钟内完成）

Question sheet

1. Reading

Task 1

The Man behind Blue Jeans

Levi Strauss was born in 1829 in Bavaria, Germany. He was the fifth of six children. His father sold dry goods from door to door. (Dry goods include many different things: fabric, thread, scissors, combs, buttons, yarn, etc.)

In 1845, his father died. All six children decided to go to the United States. Two of Strauss? bothers started a dry goods company in New York City. Strauss? sister Fanny and her husband started a similar business in San Francisco. Strauss decided to go to the southeastern part of the United States. For eight years, he walked along the country roads selling dry goods from door to door -- just like his father in Bavaria.

In 1853, Strauss decided to move to San Francisco. (At that time, thousands of people traveled to California to look for gold.) On the way to California, Strauss sold almost all of his dry goods. He had only one thing left -- some canvas.

In California, Strauss tried to sell the canvas to the gold miners. He said they could make tents from the canvas. But they weren?t interested in canvas for tents. Strauss didn?t know what to do with the canvas. Then, he had an idea. Strauss could see that the miners needed new pants. There were holes in their pants because the fabric wasn?t strong. He decided to make the canvas into pants. They called them “Levi?s”. Later, Strauss stopped using canvas and used a different fabric. It was a heavy cotton fabric -- the same kind people wear today.

Levi Strauss died in 1902. He never married and left his money to his nephews. He left the world much more -- the jeans that so many people wear.

(1) ________ isn…t a kind of dry goods. A. Thread B. Gold C. Comb D. Yarn

(2) What is canvas?

A. Tent.

B. Pants.

C. A very strong fabric.

D. A thing which is used to make all kinds of trousers.

(3) Why did the miners call the pants “Levi?s”?

A. Because the pants belonged to Levi Strauss? father.

B. In memory of Levi Strauss? father.

C. It…s the name of Levi? Strauss? nephew.

D. Because the pants are Levi?s invention.

(4) Choose the right order of these happenings.

a. Strauss decided to move to San Francisco.

b. Strauss? father died.

c. Two of Strauss? brothers started a dry goods company in New York City.

d. Strauss invented the jeans.

A. a-b-c-d

B. a-d-b-c

C. b-a-c-d

D. b-c-a-d

(5) Which of the following is NOT true about Levi Strauss？

A. He was born in Germany.

B. His parents had six children.

C. He had five children.

D. He died in 1902.

Task 2

Awareness Weeks have become a regular part of Britain?s cultural landscape over the past few years. They started

back in 1957, when one charity, Christian Aid, decided to make all its money-raising efforts on one time of year. It was thought that by doing this they would get more publicity for their cause.

They were right, and soon other charities and campaign groups followed them. These days, most donations to charity are not collected on the streets. So instead of just asking for money, charities prefer to spend their time “raising awareness” -- spreading knowledge of the work they do or the cause they support. They also compete with businesses and trade groups who use awareness weeks as marketing campaigns for their products.

There are now 500 awareness weeks held every year in the UK. No week goes by without one group or another trying to make the British public aware of something, with most held in May or October.

The danger with all these awareness weeks is that people start to become cynical. Take National Smile Week, it seems like a great idea. Let?s all make each other?s life a little bit happier with a friendly smile. But really it?s just a group of den tists and cosmetics companies trying to sell us toothpaste. It?s enough to make you want to start National Forget About It Week.

“People feel that many awareness campaigns are just marketing exercises,” says Ms Ormiston, who edits the Awareness Campaign Register, a news letter which encourages people who run Awareness Weeks to become more aware of each other. “But 90 per cent of campaigns are run by traditional charities or not for groups to make money.”

“There?s still no official group for awareness campaigns,”says Ms Ormiston. “People can do what they like, whatever the size of their budgets or their public relations machines allows.”

This situation has led to calls for laws to stop real charities having their efforts overshadowed by marketing campaigns. This could be done by making the two groups hold their weeks at different times or stopping businesses running imitation charity campaigns.

But there is another way. Maybe it?s time for National Weak Awareness Week, especially for people whose awareness of Awareness Weeks is weak.

(6) What?s the main purpose of awareness weeks run by charities in Britain?

A．To raise money for charities. B．To spread knowledge of charities.

C．To take up marketing campaigns. D．To advertise their goods for sale.

(7) Why do people start to become cynical about awareness weeks?

A．Too many awareness weeks make people feel bored.

B．People feel many awareness weeks are just for marketing exercises.

C．People have a weak awareness of awareness weeks.

D．Awareness weeks are held too often and too much money is raised.

(8) What does Ms Ormiston think about awareness weeks?

A．Most of the awareness weeks should not be for making money.

B．Official groups should take the place of charities in awareness campaigns.

C．People can do what they like in awareness weeks.

D．People can get larger budgets through awareness campaigns.

(9) Which of the following is the right measure to be taken to solve the problems in awareness campaigns?

A．Laws should stop awareness weeks run by real charities.

B．There should be large public relations departments in awareness campaigns.

C．Business and awareness campaigns should not be held at the same place.

D．Marketing campaigns should not be in the name of charity ones.

(10) What?s the writer?s view on Awareness Weeks?

A．National Forget About It Week should be held to stop awareness weeks.

B．National Smile Week is a great idea to improve people?s life.

C．National Weak Awareness Week can help people better understand awareness weeks.

D．Awareness Weeks should be stopped because of marketing campaigns.

2. Writing

请就以下话题中的两种观点发表150单词左右的看法。

Some people would like to study in foreign countries but others think study at their home country will be better.

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目录 一摘要 二产品和服务 三市场分析 四竞争分析 五营销策略 六总结

一．摘要 学校简介 环球雅思创于1997年，2001年成立北京市海淀区环球雅思培训学校，作为国内规模最大并首家在美国上市的连锁外语培训机构之一，环球雅思学校被评为全国十大知名学校。10年来以驰名独特的“环球雅思实用应试教学模式”，迅速发展成为具有全国雅思、托福、SAT、GRE、中小学辅导、少儿英语、BETS、BEC 商务英语、职称英语、国际预科课程、四六级、外教口语、中教听说、新概念英语、词汇语法发音、国内国际夏冬令营、日韩法德西意俄多语种、留学文书写作中心、职业网校、英语网校、政府及企业团培、英美公派奖学金申请、大学国际课程委培、英语教材开发等项的综合性学校及大型网校，成为第一个中国教育行业旗舰连锁机构，被称为“中国人的英语学习强国”。 1997年环球雅思创始人张永琪开始卖雅思资料，1999年开始办国内第一个雅思培训班，2001年注册雅思公司。如今即将成为一家市值数亿美元的上市公司。 卖手抄本资料：环球雅思的创办源于其创始人张永琪自身考雅思的经历，1997年张永琪打算申请加拿大技术移民，签证时被告之需要参加IELTS考试，但是大多数人只知道托福，连IELTS的中文名雅思都还没有出现，市场上没有相关的资料。张永琪在备考过程中体会到雅思考试资料的稀缺，在自己通过考试后等待使馆批复的时间里，张永琪将自己备考过程中的复习资料装订成小册卖给在使馆门口等签证准备考雅思但无资料的人，结果很畅销。

开始办国内第一个雅思班：1999年张永琪从加拿大回国后，继续在工作之余卖雅思资料，后来在朋友的建议下开始办培训班，当时雅思考试的培训市场还是一个空白，所以这个雅思培训班是国内第一个。 注册“环球雅思”成立公司：张永琪办雅思培训班吸引了全国众多考雅思的学生，培训班事务越来越忙，张永琪辞去工作开始专注于做培训班，注册成立了“北京雅思学校”，此后又开始在外地扩张办班，后注册“环球雅思学校”。 环球课堂风格摒弃浮夸，追求朴实专业，全国独树一帜，凭着国际化的教学管理、全面的个性咨询服务、名师的严谨应试教学风格，时时准确抓住考试信息命脉，如今已成为学员“学习之源，奋斗之选”和飞往世界的起点。 三．市场分析 市场优势： 1.品牌知名度高：环球雅思各项课程以权威、实效、精炼着称，总部设在北京，并在各地建立了351个分校，每年培训60多万学员人次，每年开设雅思、托福、外教口语数万个班级，创立全国第一连锁教学品牌，经数据比较环球雅思学员占考生比例高达78%之多。 2.政府企培，大学合作：环球雅思为政府机关和国内外企业特制量化标准的“A+”方案，赢得众多企事业单位、中外办学及海外奖学金申请项目的追崇青睐。北京奥运城管培训项目、家乐福、微软、松下、联想、财政部、北京残联、税务总局、人保、卫生局等数百家单位选择环球英语优化企业；清华、北大、人大、农大、中央美院、财大、政法等全国近80%的大学中外国际学院选择与环球雅思合作教学，确保雅思托福100%通过。