搜档网
当前位置:搜档网 › 人力资源管理战略外文翻译文献

人力资源管理战略外文翻译文献

人力资源管理战略外文翻译文献
人力资源管理战略外文翻译文献

人力资源管理战略外文翻译文献(文档含中英文对照即英文原文和中文翻译)

原文:

The Strategic Role of Human Resource Management

Tyson,S

1. Human Resource Management at Work

What Is Human Resource Management

To understand what human resource management is, we should first review

what managers do. Most experts agree that there are five basic functions

all managers perform' planning, organizing, staffing, leading, and

controlling. In total, these functions represent the management process.

Some of the specific activities involved in each function include:

Planning: Establishing goals and standards; developing rules and

procedures; developing plans and forecasting—predicting or projecting

some future occurrence.

Organizing: Giving each subordinate a specific task; establishing departments; delegating authority to subordinates; establishing channels

of authority and communication; coordinating the work of subordinates.

Staffing: Deciding what type of people should be hired; recruiting

prospective employees; selecting employees; setting performance

standards; compensating employees; evaluating performance; counseling

employees; training and developing employees.

Leading: Getting others to get the job done; maintaining morale;

motivating subordinates.

Controlling: Setting standards such as sales quotas, quality standards, or production levels; checking to see how actual performance compares with

these standards; taking corrective action as needed.

In this book, we are going to focus on one of these functions: the staffing,

personnel management, or (as it's usually called today) human resource

(HR) management function. Human resource management refers to the

practices and policies you need to carry out the people or personnel

aspects of your management job. These include:

Conducting job analyses (determining the nature of each employee's job)

Planning labor needs and recruiting job candidates

Selecting job candidates

Orienting and training new employees

Managing Wages and Salaries (how to compensate employees )

Providing incentives and benefits

Appraising performance

Why Is HR Management Important to All Managers

Why are these concepts and techniques important to all managers? Perhaps

it's easier to answer this by listing some of the personnel mistakes you

don't want to make while managing. For example, you don't want:

To hire the wrong person for the job

To experience high turnover

To find your people not doing their best

To waste time with useless interviews

To have your company taken to court because of your discriminatory actions To have your company cited under federal occupational safety laws for unsafe practices

To have some of your employees think their salaries are unfair and inequitable relative to others in the organization

To allow a lack of training to undermine your department's effectiveness To commit any unfair labor practices

Carefully studying this book can help you avoid mistakes like these. More important, it can help ensure that you get results —through others. Remember that you could do everything else right as a manager — lay brilliant plans, draw clear organization charts, set up modern assembly lines, and use sophisticated accounting controls — but still fail as a manager by hiring the wrong people or by not motivating subordinates, for instance).On the other hand, many managers-whether presidents, generals, governors, or supervisors-have been successful even with inadequate plans, organization, or controls. They were successful because they had the knack for hiring the right people for the right jobs and motivating, appraising, and developing them.

Remember as you read this book that getting results is the bottom line of managing and that, as a manager, you will have to get these results through people As one company president summed up:

"For many years it has been said that capital is the bottleneck for a developing industry. I don't think this any longer holds true. I think it's the work force and the company's inability to recruit and maintain a good work force that does constitute the bottleneck for production. I don't know of any major project backed by good ideas, vigor, and enthusiasm that has been stopped by a shortage of cash. I do know of industries whose growth has been partly stopped or hampered because they can't maintain an efficient and enthusiastic labor force, and I think this will hold true even more in the future---"

At no time in our history has that statement been truer than it is today. As we'll see in a moment, intensified global competition, deregulation, and technical advances have triggered an avalanche of change, one that many firms have not survived. In this environment, the future belongs to those managers who can best manage change; but to manage change they must have committed employees who do their jobs as if they own the company. In this book we'll see that human resource management practices and policies can play a crucial role in fostering such employee commitment and in enabling the firm to better respond to change.

2. Line and Staff Aspects of HRM

All managers are, in a sense, HR managers, since they all get involved in activities like recruiting, interviewing, selecting, and training. Yet most firms also have a human resource department with its own human resource manager. How do the duties of this HR manager and his or her staff relate to "line" managers' human resource duties? Let’s answer this question, starling with a short definition of line versus staff authority. Line versus Staff Authority

Authority is the right to make decisions, to direct the work of others, and to give orders. In management, we usually distinguish between line authority and staff authority.

Line managers are authorized to direct the work of subordinates —they're always someone's boss. In addition, line managers are in charge of accomplishing the organization's basic goals (Hotel managers and the managers for production and sales are generally line managers, for example. They have direct responsibility for accomplishing the organization's basic goals. They also have the authority to direct the work of their subordinates. ) Staff managers, on the other hand, are authorized to assist and advise line managers in accomplishing these basic goals. HR managers are generally staff managers. They are responsible for advising line managers (like those for production and sales) in areas like recruiting, hiring, and compensation.

Line Managers' Human Resource Management Responsibilities

According to one expert, 'The direct handling of people is, and always has been, an integral part of every line manager's responsibility, from president down to the lowest-level supervisor.

For example, one major company outlines its line supervisors' responsibilities for effective human resource management under the following general headings:

Placing the right person on the right job

Starting new employees in the organization (orientation)

Training employees for jobs that are new to them

Improving the job performance of each person

Gaining creative cooperation and developing smooth working relationships Interpreting the company s policies and procedures

Controlling labor costs

Developing the abilities of each person

Creating and maintaining departmental morale

Protecting employees' health and physical condition

In small organizations, line managers may carry out all these personnel duties unassisted. But as the organization grows, they need the assistance, specialized knowledge, and advice of a separate human resource staff. Human Resource Department's HR Management Responsibilities

The human resource department provides this specialized assistance. In

doing so, the HR manager carries out three distinct functions:

A line function.First, the HR manager performs a line function by directing the activities of the people in his or her own department and in service areas (like the plant cafeteria). In other words, he or she exerts line authority within the personnel department. HR managers are also likely to exert implied authority. This is so because line managers know the HR manager often has access to top management in personnel areas like testing and affirmative action. As a result, HR managers' "suggestions" are often viewed as "orders from topside". This implied authority carries even more weight with supervisors troubled with human resource/personnel problems.

A coordinative function. HR managers also function as coordinators of personnel activities, a duty often referred to as functional control. Here the HR manager and department act as "the right arm of the top executive to as sure him (or her) that HR objectives, policies, and procedures (concerning, for example, occupational safety and health) which have been approved and adopted are being consistently carried out by line managers. Staff (service) functions. Serving and assisting line managers is the "bread and butter" of the HR manager's job. For example, HR assists in the hiring, training, evaluating, rewarding, counseling, promoting, and firing of employees. It also administers the various benefit programs (health and accident insurance, retirement, vacation, and so on). It assists line managers in their attempts to comply with equal employment and occupational safety laws. And it plays an important role with respect to grievances and labor relations. As part of these service activities, the HR managers land department) also carry out an "innovator" role by providing 'up to date information on current trends and new methods of solving problems. For example, there is much interest today in instituting reengineering programs and in providing career planning for employees. HR managers stay on top of such trends and help their organizations implement the required programs.

Cooperative Line and Staff Human Resource Management:An Example

Exactly which HR management activities are carried out by line managers and staff managers? There's no single division of line and staff responsibilities that could be applied across the board in all organizations. But to show you what such a division might look like. This shows some HR responsibilities of line managers and staff managers in five areas: recruitment and selection; training and development; compensation; labor relations; and employee security and safety.

For example, in the area of recruiting and hiring it's the line manager’s responsibility to specify the qualifications employees need to fill specific positions. Then the HR staff takes over. They develop sources of qualified applicants and conduct initial screening interviews. They administer the appropriate tests. Then they refer the best applicants to

the supervisor (line manager), who interviews and selects the ones he or she wants.

In summary, HR management is an integral part of every manager's job. Whether you're a first-line supervisor, middle manager, or president, whether you're a production manager, sales manager, office manager, hospital administrator, county manager (or HR manager), getting results through people is the name of the game. And to do this, you'll need a good working knowledge of the human resource/personnel concepts and techniques in this book.

4. Tomorrow's HR

Trends like globalization and technological innovation are changing the way firms are managed. Organizations today must grapple with revolutionary trends, accelerating product and technological change, globalize competition, deregulation, demographic changes, and trends toward a service society and the information age.These trends have changed the playing field on which firms must compete. In particular, they have dramatically increased the degree of competition in virtually all industries, while forcing firms to cope with unprecedented product innovation and technological change.

In the companies that have successfully responded to these challenges, new modes of organizing and managing have emerged.For example:

The traditional, pyramid-shaped organization is giving way to new organizational forms. At firms like AT&T the new way of organizing stresses cross-functional teams and boosting interdepartmental communications.

There is a corresponding de-emphasis on "sticking to the chain of command" to get decisions made. At General Electric, Chairman Jack Welch talks of the boundary less organization, in which employees do not identify with separate departments but instead interact with whomever they must to get the job done.

Employees are being empowered to make more and more decisions. Experts argue for turning the typical organization upside down. They say today's organization should put the customer on top and emphasize that every move the company makes should be toward satisfying the customer's needs. Management must therefore empower its front-line employees—the front desk clerks at the hotel, the cabin attendants on the Delta plane, and the assemblers at Saturn. In other words, employees need the authority to respond quickly to the customer's needs. The main purpose of managers in this "upside down" organization is to serve the front-line employees, to see that they have what they need to do their jobs —and thus to serve the customers.

Flatter organizations are the norm. Instead of the pyramid-shaped organization with its seven to ten or more layers of management, flat organizations with just three or four levels will prevail. Many companies

(including AT&T and General Electric) have already cut the management layers from a dozen to six or fewer. As the remaining managers have more people reporting to them, they will be less able to meddle in the work of their subordinates.

Work itself—on the factory floor, in the office, even in the hotel —is increasingly organized around teams and processes rather than specialized functions. On the plant floor, a worker will not just have the job of installing the same door handle over and over again. He or she will belong to a multifunction team, one that manages its own budget and controls the quality of own work.

The bases of power are changing. "In the new organization, " says management theorist Rosabeth Moss Kanter, "position, title, and authority are no longer adequate tools for managers to rely on to get their jobs done.Instead, success depends increasingly on tapping into sources of good ideas, on figuring out whose collaboration is needed to act on those ideas, and on working with both to produce results. In short, the new managerial work implies very different ways of obtaining and using power." Managers will not "manage". Yesterday's manager knew that the president and owners of the firm gave him or her authority to command and control subordinates. Today most managers realize that reliance on formal authority is increasingly a thing of the past. Peter Drucker says that managers have to learn to manage ip situations where they do not have command authority, where " you are neither controlled nor controlling".Yesterday's manager thinks of himself or herself as a "manager" or "boss"; the new manager increasingly thinks of himself or herself as a "sponsor", "team leader", or "internal consultant". Managers today must build commitment Building adaptive, customer-responsive organizations means that eliciting employee’s commitment and self-control is more important than it has ever been. GE's Jack Welch put it this way: The only way I see to get more productivity is by getting people involved and excited about their jobs. You can't afford to have anyone walk through a gate of a factory or into an office who is not giving 120%".

翻译:

人力资源管理的战略作用

泰森,S

1. 人力资源管理工作

什么是人力资源管理

了解人力资源管理,首先要审查管理人员。大多数专家一致认为,有五个基本职能的所有管理人员执行的规划、组织、人员配备、领导和控制。总之,这些职能描绘了管理的步骤。一些参与了每个功能的具体活动包括:规划:确定目标和标准;发展中国家的规则和程序;发展计划和预报——预测或预测未来的一些情况。

组织:给每个下属的具体任务;建立部门;给下属权力;建立权威和交流的渠道;协调下属的工作。

人员编制:决定什么类型的人应该雇用;招募潜在雇员;选择雇员;制定的性能标准;补偿雇员;评价性能;辅导员工;培训和发展员工。

领导:让别人来完成任务;保持士气;激励下属。

控制:设置标准,如销售定额、质量标准或生产水平;查看实际的执行情况是否符合这些标准;需要时采取纠正行为。

在这本书中,我们将重点放在其中的一个职能:人员编制、人事管理,或者(现在的说法是)人力资源(HR)管理职能。人力资源管理指的是您需要进行的人或人员方面的管理工作的做法和政策。这些包括:

进行就业分析(确定的性质,每个员工的工作)

规划劳动力需求和招聘职位候选人

选择应聘者

定向和培训新雇员

管理工资和薪金(如何补偿雇员)

提供奖励和福利

绩效评价

为什么人力资源管理的重要是面向所有管理人员

为什么这些概念和技术对所有管理人员来说是重要的?通过列举一些管理时你不想出现的人为错误也许就能很容易回答这个问题。例如,你不希望:为这份工作聘请了错误的人

体验高营业额

发现您的员工没有尽全力

浪费时间与无用会见

因为你的歧视性行动而将您的公司送上法庭

根据职业安全法对您的公司指出不安全做法

让一些员工认为,相对其他公司来说他们的工资是不公平的

允许训练的缺乏而破坏你部门的效率

出现不公平的劳动

仔细研究这本书可以帮助您避免这样的错误。更重要的是,它可以帮助您确保通过其他途径得到结果。记住,你可以使用一切作为一名管理者的权利来制定辉煌的计划,制定明确的组织结构图,设立现代化的生产流水线,并使用复杂的财务管理——但作为管理者仍不能雇用错误的人或者不去激励下属(举例来说)。另一方面,许多管理人员,无论总裁、经理、主管人员或管理者,即使使用了不充分的计划、组织或管理也获得了成功。他们成功了,是因为他们有给合适的人提供合适的就业机会的诀窍,并能激励、评价和发展他们。

当你读这本书的时候记住,得到结果是管理的底线,而且,作为一个经理,你将通过别人来得到这些结果。就像一个公司的总裁总结的:

“多年来,大家一直认为,资金是一个发展中行业的瓶颈。我并不认为这将长期如此。我认为生产的瓶颈是由于劳动力以及公司无法招募和维持一个良好的劳动力而导致的。我没听说过任何有良好的思想、活力和热情支持的重大项目因为资金短缺而停工。我同样也知道一些行业因为不能维持一个有效率的、热情的劳动力而部分停止发展或发展受到阻碍,而且,我认为这在未来会更加重要——”

在我们历史中的任何时候,这一声明都比当时更加真实。正如我们在某个瞬间可以看到,在全球竞争的加强、管理的放松和技术的进步引发的雪崩般的变化面前,许多企业都没能幸存。在这种环境下,未来将属于那些最能面对管理变革的管理者;而面对管理变革,他们必须有就像他们自己拥有这个公司一样对自己

的工作充满责任心的员工。在这本书中我们会看到,在更好地应对管理变革、促使雇员效忠本公司中,人力资源的管理和政策扮演着一个至关重要的角色。

2. 人力资源管理的项目管理和职员管理方面

所有管理人员,从某种意义上说,人力资源管理人员,都要参与诸如招聘、面试、选拔和培训的活动。然而,多数企业也有人力资源部和自己的人力资源管理人员。人力资源管理者和他或她的工作人员涉及到“项目”管理人员的人力资源职责时怎样执行这份职责?让我们来回答这个问题,通过一个简短的相对职员管理人员的项目管理人员的权威的定义。

相对职员管理人员的项目管理人员的权威

权威就是作出决定、引导他人的工作、并下达命令的权利。在管理方面,我们通常要区分各级管理的权力和工作人员的权力。

项目管理人员有权直接管理下属的工作,他们一直是某些人的老板。此外,项目管理人员负责完成本组织的基本目标(例如,酒店管理人员和生产销售管理人员是一般管理人员。他们为实现该组织的基本目标负有直接责任。他们还有权直接管理其下属的工作。 )另一方面,职员管理人员被授权在实现这些基本目标时给项目管理人员提供协助和意见。人力资源管理人员是一般的职员管理人员。他们负责在招聘、雇用和赔偿领域给项目管理人员提供意见(例如为生产、销售提供的那些)。

项目管理人员的人力资源管理职责

据一位专家说,对人员的直接管理是,并且一直都是,每个项目管理人员的职责的主要组成部分,从总裁到最低一级的主管。

例如,一个大公司将其项目管理者进行有效的人力资源管理的职责概述如下:

向合适的人提供合适的工作

在组织中培养新的员工(有方向性的)

为那些对他们来说是崭新的工作来培训员工

提高每个人的工作业绩

为顺利的工作关系获得创造性的合作和发展

解读S公司的政策和程序

人力资源外包外文翻译

人力资源外包外文翻译-标准化文件发布号:(9456-EUATWK-MWUB-WUNN-INNUL-DDQTY-KII

外文文献及翻译材料 Human Resource Outsourcing The innovation of technology and economic globalization change the economic environment of enterprises. To conquer the uncertainty in the environment and keep the competitive advantage,human resource outsourcing,one of HR service delivery models,has become more and more enterprises choice,which can reduce cost,improve efficiency and gain competitive advantage. Human resources outsourcing means that the enterprise in order to better carry out human resources management activities,part of the business of outsourcing,using outside outstanding professional skills to be integrated in order to achieve lower costs,improving the quality of service and more focus on human resources to the core business objectives。The domestic human resources outsourcing are relatively concentrated in the cause、advantages、select、a risk model、enterprises from the angle of view of human resources outsourcing more,and the choice of outsourcing service providers research is relatively small。Comprehensive exposition of human resources outsourcing decision-making、risk analysis、decision-making processes,Thus the choice of outsourcing service providers to provide some advice。 This thesis concludes the main content of HR0 based on the relevant theory and literature of HRO; then using the method of data analysis and comparison,and collecting the data of HR0 from The West countries,Asia area and China. In this thesis we mainly compare about the HRO function,HR0 reason and Perspective risk between these countries,and come out some valuable information,which is foundation of improve the level of Chinese HRO. Then we analyze Chinese HR0 further to find out the Problem in Chinese HRO,and come out the framework in Chinese HR0 from different angles covering HR0 market,HRO enterprise and HRO service provider and HRO process. Then we give the suggestions for Chinese HR0 from these four levels. Finally, the thesis has a case analysis on one HRO service provider,and discusses its history,HR0 content and process. Then we conclude its developing stage,main characteristics,problems and improvement.

企业创新战略外文翻译文献

企业创新战略外文翻译文献(文档含中英文对照即英文原文和中文翻译) 翻译之一: Choosing an innovation strategy: theory and practice Author:Joseph T. Gilbert Nationality:America Derivation:Business Horizons, Nov-Dec, 1994 Innovations come as both inventions and adoptions. They come in many types and vary greatly in complexity and scope. Companies attempting to

make a profit cannot continue for long periods without innovating. If they try, their customers will leave them for firms with more up-to-date products or services. It is an observed fact that different companies take different approaches to the use of innovation in attempting to improve their performance. Both academic and practitioner publications in recent years have contained a great deal of writing about innovation, the subjects of which have ranged from comparisons of national patterns of innovation to studies of individual innovations. However, little has been published regarding one issue of both theoretical and practical importance: the innovation policy or strategy of individual firms. Business strategy as a field of study is concerned with how a company competes in its chosen business. It deals with the analysis of a firm's strengths and weaknesses and the opportunities and threats presented by the firm's environment. Strategy looks toward consistent execution of broad plans to achieve certain levels of performance. Innovation strategy determines to what degree and in what way a firm attempts to use innovation to execute its business strategy and improve its performance. To choose an innovation strategy, managers might logically start by thinking about various kinds of innovations and their requirements. We shall discuss three major features of innovation, and analyze each in terms of distinct opposites, even though innovations found in the real world more often appear at various points between these opposites. Innovation is sometimes used in a limited sense to refer only to inventions (products, services, or administrative procedures that no other firm has introduced). More often, however, it applies in a more general sense that includes both invention as described above and imitation (adoption by a firm of a product, service, or administrative procedure that is not an invention but is new to that firm). We use the term in this second sense. Innovations can be characterized in a variety of ways. In the following

酒店服务质量管理外文文献翻译

文献出处:Borkar S, Koranne S. Study of Service Quality Management in Hotel Industry [J]. Pacific Business Review International, 2014, 6(9): 21-25. 原文 Study of Service Quality Management in Hotel Industry Borkar; Sameer Abstract It is an attempt to understand the role of quality improvement process in hospitality industry and effectiveness in making it sustainable business enterprise. It is a survey of the presently adopted quality management tools which are making the hotels operations better focused and reliable and meet the customer expectations. Descriptive research design is used to know the parameters of service quality management in hospitality industry. Exploratory research design is undertaken to dig out the service quality management practices and its effectiveness. Data analysis is done and presented; hypothesis is tested against the collected data. Since the industry continuously tries to improve upon their services to meet the levels of customer satisfaction; Study presents tools for continuous improvement process and how it benefits all the stake holders. It can be inferred from the study that the hotel implement continuous improvement process and quality management tools to remain competitive in the market. The study involves hotels of highly competitive market with limited number of respondents. This limits the study to hotel industry and has scope of including other hospitality service providers as well. Keywords:Customer Satisfaction, Perception, Performance Measurement, Continuous, Improvement Process. Introduction It has brought paradigm shifts in the operations of hospitality industry. The overall perspective of the industry is changed due to introduction of new techniques

中小型企业人才流失开题报告

重庆大学网络教育学院 学生毕业设计(论文)开题报告 一、课题的目的及意义(含国内外的研究状况分析): 近年来,随着国民经济的发展,市场竞争日益加大,再加上中国加入世贸组织,国 门逐渐打开,越来越多的国外企业在中国的市场上发展壮大,抢夺市场占有份额,对国内企业 造成了很大的冲击,特别是中小企业更难立足和发展,因此提高我们企业的竞争力迫在眉睫。 我们都是知道人才对于企业的生存和发展都有着重要的意义,并起着越来越重要的作用, 尤其对于我国的中小企业而言,由于其财力、物力有限,不可能与大企业比资金、比实力,因 而人才,尤其是优秀的人才对我国的中小企业的生存与发展就有着决定性的作用。但是,由于 社会、历史和自身等诸多因素的影响,人才在我国的中小企业中往往难以发挥自己的才能,人 才流失现象相当严重,往往自己培养的核心员工成为别人的得意助手,给企业带来了不可估量 的损失。中小企业如果想要获得长足发展必须在人才方面下功夫,应该将人才战略作为整个 企业发展战略的核心,但是中小企业在人才引进、聘用、培育、留守方面存在着种种的不利和 弊端,这些直接导致了企业请进了人才而又留不住人才的尴尬局面的出现。因此如何留住人才, 如何解决人才流失这一问题就显得尤为必要。 二、课题任务、重点研究内容、实现途径、条件: 本文主要利用文献研究方法,通过多种途径收集有关中小企业人才流失现状及对策的文献 资料。主要包括相关著作、期刊杂志以及相关网站查找资料,收集数据等多个关于人才流失的 的相关著作及论文,收集我国关于中小企业相关的文献资料及法律法规等。通过搜集和整理大 量的与中小企业人才流失相关的资料,在指导老师的指导和帮助下,分析中小企业在人力资源 管理中的人才流失问题,找出原因,并结合自己所学的知识、收集的资料并整理消化写成论文。 通过新颖的论点和想法来提出自己论文的创新点,并运用所学习的知识来补充和加工。本文 先阐述课题背景和目的,从而引出人才流失的研究现状,结合现状并运用课题的研究方法来分

人力资源管理外文文献翻译

文献信息: 文献标题:Challenges and opportunities affecting the future of human resource management(影响人力资源管理未来的挑战和机遇) 国外作者:Dianna L. Stone,Diana L. Deadrick 文献出处:《Human Resource Management Review》, 2015, 25(2):139-145 字数统计:英文3725单词,21193字符;中文6933汉字 外文文献: Challenges and opportunities affecting the future of human resource management Abstract Today, the field of Human Resource Management (HR) is experiencing numerous pressures for change. Shifts in the economy, globalization, domestic diversity, and technology have created new demands for organizations, and propelled the field in some completely new directions. However, we believe that these challenges also create numerous opportunities for HR and organizations as a whole. Thus, the primary purposes of this article are to examine some of the challenges and opportunities that should influence the future of HR. We also consider implications for future research and practice in the field. Keywords: Future of human resource management, Globalization, Knowledge economy Diversity, Technology 1.Change from a manufacturing to a service or knowledge economy One of the major challenges influencing the future of HR processes is the change from a manufacturing to a service or knowledgebased economy. This new economy is characterized by a decline in manufacturing and a growth in service or knowledge as the core of the economic base. A service economy can be defined as a system based on buying and selling of services or providing something for others (Oxford

营销策略外文翻译文献

营销策略外文翻译文献 (文档含中英文对照即英文原文和中文翻译)

译文: 营销策略 内容提要:为了组织的销售能是成功的,它需要根据一个营销策略计划来帮助保证其努力的目标和宗旨与市场的需要想吻合。营销策略审查市场以确定潜在顾客的需要,竞争者的战略和市场地位,并且尝试制定出一套能使组织在市场上获取或维护竞争优势的相关战略。有一些因素会对营销策略计划的发展造成冲击性的影响,它包括内部因素例如组织的财产、技能和组织文化,外在因素例如各种各样的市场驱动者、市场或产业运作方式、战略窗口和竞争的本质。一个优选的营销策略计划也需具备一套意外情况防备策略以应对市场治理及组织生产能力的不确定性。 关键词:竞争优势竞争策略市场地位市场份额营销销售计划组织文化营销策略 营销策略简述 无论组织的产品或服务多么好,除非它们的价值能被传达给潜在的顾客,否则组织依然无法实现它的使命。这种传达和交流是组织内市场营销功能的职责。根据美国市场协会,营销是“一个组织效能和一套创造过程、交流和传达产品价值给顾客、处理与顾客关系的有益于组织和它的利益共享者的方式”。营销作用包括相辅相成的两方面。营销策略在市场上审查市场来确定潜在顾客和竞争者本质的需要,并且试图开发

出在市场上将使组织获取或维护竞争优势的战略。操作的营销被建立在营销策略作用和贯彻各种各样的计划和策略(包括适当的混合营销的发展)吸引顾客和促进顾客忠实的基础之上的。 产品和服务营销的方法 有很多的方式能用来销售你的产品或服务包括做广告,直接响应、推销活动和宣传。然而,除非你能了解顾客、市场和产业的需要并且竞争的优势和劣势,否则这些方法是不太可能成功的。营销策略帮助一个组织尖化它的焦点和在市场顺利地竞争。营销策略与二个组分有关:目标市场和用最佳的方式传达你的产品价值或服务到那个市场。一个可实行的销售方针的发展取决于几个关键维度。首先,与组织之内的所有全球性战略一样,一个成功的销售方针需要由在组织之内的最高管理层签名。销售方针本质上也具有政治性的色彩:在组织之内的强有力的单位在最佳的销售方针也许不同意,并且协议也许需要谈判达成。销售方针也许受组织文化的也影响,并且那得假定这发生。例如,如果组织总是销售它的装饰物给商业主管,它也许就看不到组织之内的低层人员甚至是成人或少年的个人消费潜力。 实施战略销售计划发展的因素 存在一些能冲击战略销售计划发展的因素,这些因素首先包括组织已经拥有或它可能欣然获取的财产和技能。例如,如果组织拥有一个重大编程的部门,就为它能做和销售应用软件提供了可行性的条件。然而,如果这些人员已经在其他工作介入并且不能自由研究一个新的软件项目,并且组织没能力聘用另外的程序员,起始一条新的软件线是不妥当

供应商质量管理文献翻译(外文翻译-中英对照)

互利共赢的供应商质量控制 前言 近年来,随着对供应链的重视,供应商管理正逐渐成为企业和学术界的关注对象,IS09000族标准以及QS 9000标准都对供应商的管理提出了相应的要求,与供应商管理有关的研究成果正逐渐增多,一些软件巨头也推出了供应商关系管理的软件,但是在这些研究成果和应用软件中,涉及到的供应商质量控制的内容只是一些最基本的要求,而供应商质量控制恰恰是供应商管理的最基本、最重要的内容。另一方而,质量管理界对质量控制的研究取得了大量的成果,遗憾的是这些成果大多依然局限于企业的内部控制,仅仅研究从企业内部各环节如何改善产品的质量,而基于供应链的角度来研究质量控制的成果尚不多见。因此,系统地研究经济全球化形势下供应商质量控制的理论与方法,将有助于推动我国企业产品质量的快速提高和供应链竞争优势的形成与巩固。 1、质量与企业共存 质量一直是一个随着时代的变化而不断变化的概念,人们对质量的认识也往往因关注点不同而有所不同。如,早在1908年,通用汽车公司的工程师们在皇家汽车俱乐部会员们的面前拆解了3辆凯迪拉克轿车,并把这些零件混在一起,而后从中选择零件重新组装成车,然后驾车绝尘而去。这令在场的会员极为震惊,认为凯迪拉克车质量之高令人惊叹。显然在当时,汽车零件具有互换性是一种了不起的质量特性,这也是福特公司的N型车和T型车取得辉煌成功的重要原因.时至今日,即使农用三轮车的零部件也具有极高的互换性,零部件的标准化和互换性已经是理所当然的事情,不再是吸引顾客的重要质量特性.可见质量的内涵是不断变化的.那么究竟什么是质量呢? (1)市场竟争就是企业间对“顾客”的争夺,在日益激烈的“顾客"争夺战中,质量、价格、交付(交付日期、方式和手段)和服务是企业常用的四个法宝,其中质量是根本,离开质量其他三项将变得毫无意义,因此可以说质量己成为市场竞争的焦点.它反映了产品是否能够反映顾客需求、能否满足顾客需求,从面决定了产品的市场前途。有鉴于此,质量己成为一项全球性运动,世界上所有优秀企业无一不把质量作为企业战略的关键内容,从战略的角度来规划质量。 (2)对于企业经营者来说,认识到质量对企业的重要意义只是经营企业的第一步,重要的是如何利用科学的方法来保证产品和服务的质量,使顾客满意,来保证过程和工作的质量来获互利共炭的供应商质量控制得良好的业绩。 众所周知,企业管理是社会生产力发展到一定程度的历史产物,质量管理作为企业管理的组成部分,同样也是社会发展的客观要求,特别是顾客处于主导地位的今天,要使顾客满意,就必须有过硬的产品质量和服务质量,这就要求企业积极推行先进的质量管理理论与方法,不断进行质量管理创新. 2、企业与供应商质量控制 随着生产社会化的不断发展,企业的生产活动分工越来越细,专业化程度越来越强,促使生产技术水平越来越高,产品质量得到大幅度改善。通常,某一产品不可能由一个企业从最初的原材料开始加工直至形成顾客最终使用的产品,往往是通过多个企业分工协作来完成.另外,先进生产方式的广泛应用,如准时生产、敏捷制造、零库存等,使企业与供应商的关系愈加紧密,企业与供应商的关系也由单纯的买卖关系向互利共底的合作关系演变。 ISO 9000族标准自1987年诞生以来受到了世界各国的一致追捧,全球约50多万家企业通过ISO9001质量管理体系认证足以说明这套管理标准在引领国际管理潮流方面的巨大成功。在备受企业欢迎的新版标准ISO9000:2000中,互利的供应商关系被作为八项质量管理原则之一,充分体现了供应商关系管理在企业经营实践中的作用和价值。企业要贯彻这一原则,就必须

文献翻译 (2)

对行销售人员激励机制分析 1激励机制的描述 1.1激励理论主要是研究激发人们行为动机的各种因素。由于人类行为 的原动力是需要,因此这种理论实际上就是围绕着人们的各种需要来进行研究。主要包括马斯洛的赫茨伯格的双因素理论、奥尔德弗的“ERG”理论、需要层次理论和麦克利兰的成就需要激励理论。 1.2 过程型激励理论重点研究人从动机产生到采取行动的心理过程。 包括亚当斯的公平理论、佛隆的期望理论和斯金纳的强化理论。 二对行销售人员激励机制分析 美国心理学家佛隆在1964年首先提出期望理论,人之所以能够完成某项工作并达成组织目标,因为这些组织目标和工作会帮助他们达成自己的目标。根据期望理论,某一活动对某人的激发力量取决于他所能得到的结果的全部预期价值乘以他认为达成该结果的期望概率。这就要求要处理好三个方面的关系:绩效与奖励的关系、努力与绩效的关系、奖励与个人需要的关系,任何一个环节都不能出现问题,否则都会导致无效激励。 从以期望理论为代表的过程型激励理论与内容型激励理论的观点来看,激励过程的科学性和合理性、激励手段对销售人员个性化需求的满足程度构成了激励的两要素。由此看出,销售人员的激励机制确实有改进的必要。 三销售人员激励体制中不足原因 3.1激励方式单一,过分依靠货币等物质激励手段而忽视精神激励的重要作用,销售人员没有归属感,缺少团队凝聚力。即使在物质激励方面,也是“佣金制”和“提成制”的天下,收入的多少完全依据销售额或利润额的多少,无视死去差异和个人实际努力程度,激励不公现象十分普遍。 3.2晋升制度僵硬,论资排辈,讲资历而忽视能力,讲关系而忽视业务水平,人浮于事,优秀人才流失严重,已不再适应市场竞争的需要。 3.3多数企业没有完整的培训激励机制,企业只注重“挖人”而非培养,因而满足不了销售人员自我发展的需要。

企业人力资源管理系统分析与设计 外文翻译

Enterprise Human Resources Management System Design And Implementation Abstract: Human resource management system is the core content of modern enterprise management. With the rapid development of the computer information technology and unprecedented prevalence of electronic commerce mode,the competition between enterprises is turning from visible economic markets to the network. Developing the human resource management system supported by computer technology,network technology and information technology can not only improve the skill of human resource management and the efficiency of the enterprises but also make human resource management modern and decision sciencefic,Modern human resource management uses B/S mode to avoid C/S modes short coming of difficult in maintdning and reusing.According to the functional requirements of the actual project,this article specificly state the analysis of system,the general desigin of the system,the detail design of system and the practice of the system. The development of the system is the practice of MVC design ideas, maing using the Jsp+Servlet+JavaBean form of development.Jsp is the practice of MVC design ideas’view,in charge of receiving/responding the request of the customer.Servlet mainly responsible for the core business control of the whole system is the practice of the vontroller of MVC design idea to take charge of the statistics and rules of the whole system. In the practice of the system, somr open-source projrcts,such as the Ajax technique,JfreChart statements,fileupload technology,has been used. Using the modern human resource management theropy and analysising the actual situation, comparing the current situation of human resource management system, a huaman resource contents of management system basied on the Internet/Intranet has been designed. The main management,attendance management training more efficient statistics. Keywords:human resource management; B/S mode; Open-source projects; MVC mode. 摘要 人力资源管理系统是现代企业管理的核心内容。随着计算机信息技术的高速发展,电子商务模式的空前盛行,企业之间的竞争也从有形的经济市场转向了网络。开发以计算机技术、网络技术、信息技术支持的现代人力资源管理系统,既能提高企业人力资源管理的技术含量和企业的办事效率,也能使人力资源管理能够进入现代化、决策科学化的进程。现代人力资源管理系统采用了B/S模式,可以避免C/S模式的重用性差、维护难度高的缺点和

战略管理参考文献

战略管理研究参考文献 (总目录) 项保华2003-5-31 重要说明:本目录经过多届博士生的共同努力,于2003年5月整理完成,主要提供本人指导的战略管理研究方向的博士生学习参考之用。可以认为,只要通读了本目录的大部分文献,必将能够对战略管理领域的当前及经典理论、方法有比较系统的把握。若能在此基础上潜心感悟,加强与同行的交流探索,定可具备解决具体战略理论与实践问题的创新思路与实用技能,从而顺利完成博士学位论文的选题与撰写。作为战略管理研究方向博士生培养的业务目标定位为,通过对战略理论与实践的系统学习,达到胜任国内重点高等院校战略领域的教学、研究、咨询工作之要求。所以,对于硕士生以及非战略管理研究方向的博士生而言,不作全面通读本目录文献之要求,各位可以根据自己的兴趣,从本目录中选取部分文献阅读,以作为参与战略课程学习之补充。 学习建议:以具体老师为师的范围终有限,而以文献为师则可延请古今中外名家赐教,广泛借鉴吸收多方面的见解。多读、多思、多写,书山无路勤为径,以学为乐恒则成!谨以此与各位共勉! 1、中文部分 为人经世 ?孔子, 论语(网上下载) ?老子, 道德经(网上下载) ?孙子, 孙子兵法(网上下载) ?马基雅维里(1469-1527), 君主论, 中国社会出版社, 1999 ?葛拉西安(1601-1658), 智慧书——永恒的处世经典(网上下载) ?何兆武, 西方哲学精神, 清华大学出版社, 2002 ?墨顿·亨特, 心理学的故事, 海南人民出版社, 1999 ?维克托·E.弗兰克尔, 人生的真谛, 中国对外翻译出版公司, 1994

? E. 迈尔, 生物学思想发展的历史, 四川教育人民出版社, 1990(网上下载) ?威尔逊, 新的综合:社会生物学(李昆峰编译), 四川人民出版社, 1985(网上下载) 战略总论 ?项保华, 战略管理——艺术与实务(第3版), 华夏出版社, 2003 ?明茨伯格等, 战略历程:纵览战略管理学派, 机械工业出版社, 2002 ?拜瑞·J·内勒巴夫;亚当·M·布兰登勃格, 合作竞争(Co-Opetition), 安徽人民出版社, 2000 ?迈克尔·波特, 竞争战略(原著1980年出版), 华夏出版社, 2003 ?迈克尔·波特, 竞争优势(原著1985年出版), 华夏出版社, 2003 ?迈克尔·波特, 国家竞争优势(原著1990年出版), 华夏出版社, 2002 ?迈克尔·波特等, 未来的战略, 四川人民出版社, 2000 ?格里·约翰逊;凯万·斯科尔斯, 公司战略教程, 华夏出版社, 1998 ?小乔治·斯托尔克等, 企业成长战略, 中国人民大学出版社、哈佛商学院出版社, 1999 专题探讨 ?保罗·索尔曼、托马斯·弗利德曼, 企业竞争战略, 中国友谊出版公司, 1985 ?罗伯特·艾克斯罗德, 对策中的制胜之道:合作的进化, 上海人民出版社, 1996 ?约瑟夫·巴达拉克, 界定时刻——两难境地的选择, 经济日报出版社、哈佛商学院出版社, 1998 ?芝加哥大学商学院、欧洲管理学院、密歇根大学商学院、牛津大学赛德商学院, 把握战略:MBA战略精要, 北京大学出版社, 2003 ?哈默尔、普拉哈拉德, 竞争大未来, 昆仑出版社, 1998 ?尼尔·瑞克曼, 合作竞争大未来, 经济管理出版社, 1998 ?卡尔·W.斯特恩、小乔治·斯托克, 公司战略透视, 上海远东出版社, 1999 ?乔尔·布利克、戴维·厄恩斯特, 协作型竞争, 中国大百科全书出版社, 1998

质量管理文献综述

关于企业质量管理文献综述 摘要:随着新世纪的到来,特别是我国加入WTO后,中国将进一步融入世界经济的主流,质量将成为我国广大企业抓住机遇、迎接严峻挑战的关键。要拓展海外市场,必须靠有竞争力的质量;要保护国内的市场,不再有高关税和政府的过渡保护,也要靠质量的较量。随着科学技术的进步,质量管理的理论和方法有了更大发展。本文综合了质量管理的发展历程,并简要评价,提出看法,以便为企业的质量管理和理论研究提供参考。 关键词:质量管理、管理改进 21世纪是质量的世纪”。随着经济全球化和信息革命的迅猛发展,竞争日益加剧。在“数量”问题已解决的今天,人们将越来越追求和依赖于高质量的产品和服务,而且质量的领域不断拓宽,生活的质量、环境的质量、文化的质量、经济增长的质量更加受到全社会的关注。质量已成为竞争的焦点,不仅关系到企业的生存发展,而且影响到国家经济实力的增强和民族的形象。质量已成为全球经济发展战略的核心问题。 一、质量管理理论的回顾 (一)、质量管理的发展阶段 (1)质量检验阶段(20世纪20-30年代) 生产力迅猛发展,生产过程分工细化、日益复杂,许多美国企业按照泰勒的管理模式,纷纷设立检验部门,使检验与生产分离开来,其最大特点为“事后把关”。(2)统计质量阶段(20世纪40-50年代) 早在20世纪20年代,美国贝尔实验室工程师休哈特就提出“控制与预防缺陷”的概念。主要是利用数理统计原理,预防产生废品并检验产品质量,在方式上由专业质量控制工程师和技术人员承担。但这种方法只是保证生产过程中的产品质量,而不能提高产品本身的质量。 (3)全面质量管理阶段(20世纪60年代至今) 美国的费根堡姆提出,“全面质量是为了能够在最经济的水平上,并考虑到充分满足顾客要求的条件下进行生产和提供服务,将企业各部门研制质量、维持质量和提高质量的活动构成为一体的一种有效体系”。 (二)、质量管理的理论流派 1、事后检验 20世纪,美国工程师泰勒提出“科学管理理论”,1911 年泰勒出版了专

人力资源3000字外文文献翻译

Human resource management more and more drives value. Under the system that economy development mature, human resource management have to match with fight for the best resources performance, if out of character of the manpower form couples out of character of post, the resources performance be not only whole have no, or may have already exhaust. The modern economy stress balance and match, promote management effect and quality vegetable, will human resource match with make balance, the inside contents establish human resource structure frame, use most in keeping with of the person do most in keeping with of work. Establishment human resource terrace is a communication and collection information way, everyone's opinion comprehensive, give up short take long, with processing salary, welfare etc. affair. Human resource most the importance be a training and development, human resource development have to investment at training aspect, with exertive each stratum of human resource potential. 人力资源管理愈来愈被重视。在经济发展成熟的体系下,人力资源管理必须配合以争取最佳的资源效益,若将不适当的人力配对不适当的职位,资源效益不但全无,或可能有损耗。现代经济讲求平衡及配合,提升管理效能和质素,就要人力资源配合以作平衡,其中的内容是设立人力资源架构框架,用最适合的人做最适合的工作。建立人力资源平台,作为沟通及搜集信息管道,将各方意见综合,舍短取长,以处理薪酬、福利等事宜。人力资源最重要是培训及发展,人力资源发展必须投资在培训方面,以发挥各阶层的人力资源潜能。 发展简史 Generally say, the academic circles development of human resource experience: Personal management, human resource management be recently till now rise of manpower capital management. The main dissimilarity namely lay in the principle that company and business enterprise treat an employee of variety and development. 一般说来,人力资源在学术界的发展经历了:人事管理,人力资源管理,到现在新近兴起的人力资本管理。其主要不同即在于公司和企业对待职员的理念的变化和发展。

相关主题