英文广告语翻译赏析.

广告英语翻译的特点和翻译原则方法

广告英语翻译的特点和翻译原则方法在这个商品经济高度发达的时代里，广告在现代社会中越来越受到企业的重视，在我们的身边、在大街小巷我们随处可以看到各种商品的广告。随着经济全球化的发展趋势，商业广告的英汉翻译也成为了商业活动中的一个重要环节。好的广告对于商品的营销和企业知名度的提升有着重大的意义，中国企业想要做出国门，广告的英译工作不得不多重视。 想要做好汉语广告的翻译工作，我们就必须了解广告英语的特点和翻译原则，并学习一些必要的翻译技巧。 首先，我们来看一下，广告英语的特点，广告英语的根本目的是为了宣传产品，所以一定要能够吸引读者，并在最短时间内传递给读者最多的信息，所以，广告英语具有一下特点。（一）多用修辞手法，比如说，1、双关，双关可使语言表达得含蓄、幽默，而且能加深语意，给人以深刻印象。2、比喻，比喻可以给消费者更加直观深刻的印象。3、拟人，拟人给广告产品更多人情味，使之更贴近消费者。（二）多用简单形容词和动词。1、形容词，形容词的使用能让消费者产生舒适、快乐甚至信任的感觉。2、常见动词，英国语言学家曾列举了广告中最常用的20个动词，make, get, give, have,see, buy, com e, go, know, keep, look, need, love,feel, choose, take, start, taste。（三）多种句法的运用。1、多主动句。主动句具有积极的意义，较容易被接受，故备受亲睐。2、多短句、简单句、省略句，这是出于篇幅和受众接受程度两方面的考虑。3、多祈使句、反

问句，英文广告句式使用灵活多变，陈述句、感叹句、祈使句、疑问句都可出现在广告中，但是祈使句和反问句的使用频率更高。 了解了广告英语的基本特点之后，我们对于汉语广告的英译就有一个基本的方向了，而在具体的翻译过程中，还需要注意一些广告英语翻译的基本原则，这样才能让你的广告更容易被读者所接受。商务广告涉及多个领域，翻译时，可参照6“C”原则，根据产品的类型、服务对象、宣传目的、信息手段、文化语境等不同因素来考虑词语的选择。这样的广告语言针对性强，且风格、特色各异，容易达到商务广告希望取得的效果。 最后，我们再来了解一些广告英语的翻译技巧，也就是翻译过程中经常使用的翻译方法。翻译的基本方法，常提到的有两种一是直译。直译不是词对词、句对句的死译，而是在译入语言条件许可前提下在译文中既传达原文的思想内容，又保留原文的语言表达形式。当在翻译过程中直译难以满足原文的特点，那就需要用到意译法。意译是指译文能准确表达原文的思想内容，但不必拘泥于原文的语言表达形式。意译比直译更明了。具体采用什么方法翻译就要靠译者根据所面临的情况而定了。

英文知名品牌与广告语翻译

DELL戴尔IBM HP惠普TCL LENOVO联想ASUS华硕BENQ明基LG （不用翻译） UNIS （清华紫光） sony（索尼）海尔HAIER 可口可乐（Coca-cola）、索尼（Sony）、金利来（Goldlion）、奔驰（Benz）、耐克（Nike）“翻得好（Findhow）”Vitasoy ( 维他奶 ) Johnson 婴儿护肤用品由原译名“庄臣”到现在译名“强生”；Reebok 运动鞋由“雷宝”更名为“锐步”；Hewelette Packare 电脑公司由冗长的“休利特一一帕卡德公司”简化为如今的惠普公司Head & Shoulders 译为“海飞丝”。 Panten 译为“潘婷”。 Safeguard 译为“舒肤佳”。 Olay 译为“玉兰油”。优雅动听、惟妙惟肖、回味无穷。日本Suntory 公司品牌的中文译名为三得利，不但发音贴切，且蕴涵中华人文精神。Kiss Me ( 化装品品牌 ) 奇士美。日本丰田公司的 LEXUS 汽车，其中文译名“凌志”取自“久有凌云志，重上井冈山”壮丽诗句。 锐步-Reebok彪马-Puma吉旺希-givenchy慕诗-MOISELLE欧时力-OCHIRLY阿勒锦-A.LerGin阿桑娜-azona瓦伦蒂诺-ntino卡西欧CASIO背靠背-Kappa欧莱雅-L"Oreal兰蔻-Lancome香奈儿-Chanel资生堂-Shiseido高丝-KOSE倩碧-Clinique玉兰油-OLAY兰芝-LANEIGE水之奥-H2O。za姬芮。娇兰-guerlain。POND'S 旁氏，迪奥-Dior， head-shoulders 海飞丝 head-shoulders舒蕾 slek曼秀雷敦 mentholatum宝洁pg爱家家居aika 飘柔纳爱斯屈臣氏 watsons联合利华 unilever高露洁 colgate欧尚 auchan丝宝集团 .c-bons.家乐福 carrefour沙宣佳洁士同仁堂安利 amway沃尔玛wal-mart特百惠 tupperware易初莲花 lotus* 吉列 Gilleffe 博朗 braun 护舒宝佳洁士 crest 欧乐-B oral--b帮宝适 pampers 汰渍 tide 兰诺lenor 金霸王 duraceli OLAY SK-II 伊奈美 illume 潘婷 pantene 飘柔海飞丝沙宣 vs 伊卡璐威娜 wella “福士伟根”“Volkswagen”， Bayerische MotorenWerke(拜耶里奇飞机引擎生产厂)，简称为BMW，“宝马”名牌手机"诺基亚"，芬兰文原名"Nokia"，。 世界著名的十大化妆品有那些.主流产品是什么？ Guerlain （娇兰）二：Lancome （兰蔻）三：Clarins（娇韵诗）四：Elizabetharden （伊丽莎白雅顿）五：Erno Laszlo （奥伦纳素）六：Estee Lauder （雅诗兰黛）七：Clinique （倩碧）八：Shiseido （资生堂）九：Christan Dior（迪奥）十：Chanel （香奈儿） Nike 耐克 H&M 瑞典 Levis 李维斯 GAP 盖普 Gucci 古琦 Prada 普拉达Hermes 爱玛仕 Versace 范思哲 Calvin Klein 卡尔文克莱恩 Dunhill 登喜路Lacoste 鳄鱼 MUJT 无印良品 Valentino 瓦伦蒂诺 Yves Saint Laurent伊夫·圣·洛朗 Dunhill 登喜路 112 美国，Lacoste 鳄鱼 72 法国，MUJT 无印良品 116 日本，Puma 彪马 56 德国，Lee 李 116 美国， Reebok 锐步 110 美国 Puma 彪马 Lee 李 Reebok 锐步 Giordano 佐丹奴 Mizuno 美津浓 Giorgio Armani 乔治·阿玛尼雪碧(饮料)Sprite小妖精，调皮鬼乐百氏(饮料)Robust健壮的金利来(领带)Goldlion金狮子司麦脱(衬衫)Smart潇洒的舒肤佳(香皂)Safeguard保护者纳爱斯(香皂)Nice美好的英克莱(自行车)Incline喜爱四通(打字机)Stone石头汰渍(洗衣粉)Tide潮流雷达(电蚊香)Raid袭击，搜捕飘柔(洗发水)Rejoice欣喜立士洁(卫生纸)Luxury奢侈品富绅(衬衫)Virtue美德神浪(服装)Sunland太阳地苏泊尔(压力锅)Super特级品天能(领带)Talent

广告词赏析

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英语美文欣赏带翻译

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Weeks with sees our attractiveness level as akin to that of a discarded dishcloth, and the most physical we could see ourselves being with the guy who actually likes us is a game of ping pong over an especially long table. All of which means that someone usually ends up getting rejected. I'm sure I'm not alone when I say I have struggled with the scenario where I am not interested in a man romantically, but I want to keep him as a friend because he is funny and I enjoy his company, or he has shown himself to be that rare specimen known as "a nice, genuine person, " or he simply doesn't mention his therapist in every other sentence. Rather than string him along and give him hope, I feel compelled to somehow communicate to him sooner rather than later that we'll just be staying friends, nothing more. Otherwise, I think I am being unfair to him. Why should he waste his romantic stamina on me when there are loads of other single women out there who might fall instantly in love with him? The thing is, it can sometimes be tricky to reject a man and keep him as a friend. If the operation is not executed carefully, you may end up creating a "menemy." It requires a certain amount of skill to be able to turn down a man's sexual advances or romantic gestures and then get him to agree to meet you for blueberry pancakes the following weekend and chat about the latest Woody Allen film. Some men aren't satisfied with just that. I'm not clear why. What's so bad about friendship? Everyone needs buddies. But I've seen men react poorly or simply fall off the face of the earth. I get it -- their feelings are hurt. None of us likes getting rejected. But in my experience, some men find it especially soul-crushing. I am only bringing all of this up because I recently had to go through this scenario again. I had spent some time cultivating a friendship with a man who, in my defense, I thought was gay. So I didn't see the harm in him buying me the occasional falafel, or accepting an invitation to see a film with him. Isn't that what friends are for? But a mutual friend shed light on his sexual orientation (straight) and suggested that his intentions -- and attentions -- weren't platonic. He had never "made the moves" but now it was all crystal clear -- that explains the way he had looked at me that time the tahini sauce dribbled down my chin! Since he had clearly been too timid to express his feelings, I thought I would be clever this time and subtly mention the dates I had been going on, focusing on the one guy I was kind of keen on, so that he would know that I was "unavailable" for heavy petting and those sorts of activities, but that I was available for things like roller skating, falafel-eating and shooting the breeze. Doesn't that sound nice? That way, he would known not to try to lean in for a kiss, and I wouldn't have to pull the Stevie Wonder dance and dodge him went he went for it. It was like pre-rejection, yet I was sparing his feelings because he didn't even have to put himself out there! I really thought I was being brilliant. It backfired, of course. Said man ended up sending me an email rant accusing me of being insensitive by talking about other men when he had "feelings for me." As if I am psychic, by the way, just because I am a woman! How was I supposed to know that? I think in his mind we were dating. In my mind, he was my new gay BFF. In the end, I got mad at him for getting mad at me, and now the friendship has ended. And I have created yet another "menemy." Look, I have also tried the direct thing: "I really like you, but only as a friend, " but you can only do that when the guy has made his intentions clear, and in my experience, they either cope okay (though rarely do I feel much enthusiasm for friendship after that), or they really don't cope well. I also tried the thing where you make them think they are rejecting you, but it gets quite confusing and only works if the guy isn't very sharp, and why would I -- or you -- be hanging out with someone not that sharp in the first place? As we all remember, Billy Crystal's character says men and women can't be friends in When Harry Met Sally because the sex stuff gets in the way. I do have single, male, heterosexual friends with whom I have an easy, non-romantic rapport, but I honestly don't know if they would walk away if I was sprawled naked on a bed calling out to them. I may not be everybody's cup of tea, but sometimes, I wonder if they wonder. And they may wonder if I wonder. If so, I hope they'll keep it to

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广告语赏析

广告语赏析

一（1）广告语赏析 A.黑钻山庄传奇变成现实 点评：对于黑钻的昂贵，不论是业内还是普通市民都向往亲眼目睹，由于昂贵，所以传奇。之所以传奇是因为少见。当日7亿的销售，传奇就变成了现实。记者王相香 B．情系中国结，联通四海心 点评：联通的标志是一个中国结的形象，本身就充满了亲和力。联通的诞生，对于推动中国通讯行业的发展作出了巨大贡献。它们一次次向中国电信发起挑战，以优质的服务和低廉的价格在竞争中逐渐发展壮大，联通把自己的标志和品牌名称自然的融入到广告语中，从外表到精神做到了和谐统一，反映了企业的精神理念。 C.康师傅：好吃看得见 点评：台湾品牌却在大陆发家，标准的“墙内开花，墙外红”，一个普通的方便面，能够让美味看的见，的确不容易。康师傅目前还是大陆最大的食品企业，产品已经不局限于速食面，在饮料、饼干领域也是知名品牌。

D.雀巢咖啡：味道好极了 点评：这是人们最熟悉的一句广告语，也是人们最喜欢的广告语。简单而又意味深远，朗朗上口，因为发自内心的感受可以脱口而出，正是其经典之所在。以至于雀巢以重金在全球征集新广告语时，发现没有一句比这句话更经典，所以就永久地保留了它。 E.百事可乐：新一代的选择 点评：在与可口可乐的竞争中，百事可乐终于找到突破口，它们从年轻人身上发现市场，把自己定位为新生代的可乐，邀请新生代喜欢的超级歌星作为自己的品牌代言人，终于赢得青年人的青睐。一句广告语明确的传达了品牌的定位，创造了一个市场，这句广告语居功至伟。 （2）网络广告分析 在网络颠覆一切的新经济时代，宝洁同样走在了前列。在大多广告主还在迟疑观望网络广告的时候，宝洁已经看好网络广告并取得了较好的投放效果。

英语美文赏析 带翻译

(Reports on Britain Under the Bombs) Night after night, in the hot summer and early fall of 1940, a deep, steady voice came over the Atlantic Ocean from England to America, telling of England's battle for survival under the waves of German bombers. This strong and steady voice, an American voice with a slight accent of North Carolina, belonged to Edward R. Murrow, head of the European staff of the Columbia Broadcasting System. "This is London," said Murrow, while the bombs fell and flames spread on the streets of the city. His voice had a tone of sorrow for the suffering of that ancient city, and a tone of confidence, too -- a feeling of belief that London would be there, no matter what it had to endure. It could not be destroyed. The heavy raids began in the middle of August, and Nazi bombs started to fall along England's Channel Coast. The German bombers cast dark shadows over the white cliffs of Dover, and England's Home Guard prepared to fight on the beaches, on the cliffs, and in the hills, until the last Englishman died or the invaders were driven off. Air Marshal Goering's bomber pilots were sure of their ultimate triumph over England. Hitler and Goering believed that when London became a burned city like Warsaw and Rotterdam, England would surrender. But the English were more fortunate than the Poles in Warsaw and the Dutch in Rotterdam. They had the English Channel as a barrier against the Nazi ground forces, and they had the Royal Air Force(RAF) to battle the Nazis in the sky. The hardships of London really started in the first week of September, when Hitler was at last convinced that the English did not intend to give in. On September 7, 1940, nearly four hundred German bombers hammered the city with bombs in broad daylight. Marshal Goering boasted, "This is the historic hour when our air force for the first time delivered its bombs right into the enemy's heart." Fires burned, houses fell, gas pipes burst, and dark smoke rose from the streets. Men, women, and children felt the effect of the bombs. Radar sirens wailed, ambulances rushed from one place of agony to another, and fire fighters faced the flames hour after hour.

中文常用口语地道翻译解析

中文常用口语地道翻译解析（翻译公司：https://www.sodocs.net/doc/9f4514451.html,提供）： 1、这山望着那山高 The grass is always greener on the other hill. 人都是这山望着那山高，对自己的状况没有满意的时候。 Almost all people see that the grass is greener on the other hill. They never feel satisfied with what they've already got。 2、上瘾get into one's blood 说来也怪，很多不好的事往往会使人上瘾。 It's astoundingly funny that many harmful things usually get into our blood。 3、发牢骚 beef 他坐在那里什么事也不干，总是发牢骚，真烦死人。 I'm really bored stiff with his sitting there doing nothing but beefing。 4、等不及了 champ at the bit 咱们快点吧，孩子们都等不及了。 Let's shake the leg. The kids are champing at the bit。 5、点头哈腰bow and scrape 从她在老板前点头哈腰地那个模样，你就知道她是个什么人了。 From the way she's bowing and scraping in front of the boss, you'll know what sort of person she is。 6、疯疯癫癫go gaga 对他的话不要太在意了，他总是疯疯癫癫的。 Don't take what he says so seriously. He's always going gaga。 7、说话不算数go back on one's words 他那个人说话从不算数，我们可不能依靠他。 We cannot account on him. He always goes back on his words。 8、废话连篇beat one's gums 谁喜欢坐在那里听你的废话连篇？ Who would enjoy sitting there listening to your beating your gums? 9、恩将仇报 bite the hand that feeds one

精彩广告语有关精彩广告语集锦及赏析

优秀广告语赏析 当人们漫步街头，无论是在繁华的大都市，还是在偏僻的小城镇，到处都可以看到广告；当人们打开电视、收音机，经常可以看到、听到各式各样的广告；当人们翻开报纸、杂志，也可以感到广告比比皆是。可以这样说，广告已经渗透到人们的衣、食、住、行的各个方面，它就像一条无形的纽带，把世界各地的企业、商业和消费者联系在一起，在政治、经济、文化、科技、人民生活等各个领域发挥着重要作用。 那么，什么样的广告才能算是精品广告呢？才能够让消费者听了或看了以后回味无穷、刻骨铭心呢？我想，除了广告主题要新颖、鲜明，品位要高尚，意蕴要深厚，视觉表现要扣人心弦之外，最重要的一点就是广告语必须精彩，必须能够紧紧抓住消费者的心。 怎样才能够做出精彩优秀的广告语呢？我想，必须做到以下几点要求： 一、简短易记，通俗易懂 就是说广告语必须简洁、明了，口语化，使人很容易就记得。 如亨氏营养方便米粉广告语：“营养第一，方便第二”。它巧妙地套用了“友谊第一、比赛第二”的体育竞赛口号作为它的表现形式，主题则紧紧扣住了高效快节奏的现代生活方式，人们既求营养，又求方便的饮食需要。明明白白的承诺，带给消费者实实在在的好处。语言简单明了，易传易记。 二、用词朴素，合于音韵 广告语所运用的词汇必须要简单、直白，而不能只是华丽、浮泛。必须合乎音韵，并要体现音韵之美，流畅之美。 以“说普通话”为内容的公益广告语为例：“推广普通话，靠你、靠我、靠大家”。这则宣传语语言虽然质朴无华，但给人随和亲切之感，看似没有修饰，实则独具匠心，体现了“平平淡淡才是真”的创作意境。 再如戴比尔斯的广告语：“钻石恒久远，一颗永流传”，堪称经典之作。语言朴质，合乎音韵，让所有准备结婚买戒指的男女，都被它吸引。因为这句话不仅说明钻石很坚固，可以保留很长的时间，更让人心动的是，它蕴涵着每一对买钻石的情侣的爱情都会象钻石这样，天长地久，海枯石烂。 “晶晶亮，透心凉”这新颖出众的广告语，能够一下子就引起人们的注意。这则广告语没有采用司空见惯的形式，而是从视觉的清亮和触觉的冰凉入手，挖掘商品的内涵，让人在炎热的夏天，一想起来就倍觉清凉，忍不住就想体验一下它给人的感觉。语言清新响亮、节奏鲜艳明快，对消费者具有极强的诱惑力。“东西南北中，好酒在张弓”向人们描绘出张弓酒誉满天下的盛况，语言简洁明快、合辙押韵、流畅通顺，而且所用语句读之声音洪亮，有气势。 三、夸张幽默、新奇独特

翻译 中英对译 英文散文赏析

原文 巷 柯灵译者-张培基 巷，是城市建筑艺术中一篇飘逸恬静的散文，一幅古雅冲淡的图画①。这种巷，常在江南的小城市中，有如古代的少女，躲在僻静的深闺，轻易不肯抛头露面②。你要在这种城市里住久了,和它真正成了莫逆，你才有机会看见她③，接触到她优娴贞静的风度。 人耐心静静走去，要老半天才走完。它又这么曲折, 什么时候，你向巷中踅去，都如宁静的黄昏，可以清晰地听到自己的 斑斑驳驳的苔痕，墙上挂着一串串苍翠欲滴 的藤萝，简直像古朴的屏风。春来 小巷的动人处就是它无比的悠闲。无论是谁， 你的心情就会如巷尾不波的古井，那是一种和平的静穆，而不是阴森和肃杀⑩。它闹中取静，别有天地，仍是人间。它可能是一条现代的乌衣巷(11)，家家有自 己的一本哀乐帐， 使人忘忧。 译文 The Lane Ke Ling The lane, in terms of the art of urban architecture, is like a piece of prose of gentle gracefulness or a painting of classic elegance and simplicity①.

a small the lane, a maiden of ancient times hidden away in a secluded boudoir, is reluctant to make its appearance long time.③ The does not taste of the countryside at all. It is long and deep, so it will take you a long while to walk patiently and quietly through it from end to end. It is also so winding that it seems ⑤when you look far ahead, but if you keep walking until you take a turning, you’ll find it again lying endless and still more quiet. There is nothing but stillness there⑥. At any hour of day, you can even distinctly hear in the , which, moss-covered and hung with clusters of fresh green wisteria, look almost like screens of primitive simplicity. Inside the walls are residents’ gardens with In spring, beautiful peach and apricot blossoms atop the walls, ⑧waving their red sleeves, will sway hospitably to beckon the pedestrians. The charm of the lane lies in its absolute serenity. No matter who you are, if you in the lane for a while⑨, your mind will become as unruffled as the ancient well at the end of the lane. There you will a kind of peaceful calmness rather than gloomy sternness⑩. There reigns peace and quiet in the midst of noisy bustle. It is a world of its own on earth. It may be a modern (11)where each family, secluded behind closed doors, has its own covered-up story of （12）The all-pervading and all-purifying atmosphere of water-like placidness makes one forget all cares and worries.