商务英语初级模拟试题(17)

商务英语初级模拟试题（17）

(1/5)READINGPART ONE●Look at the questions 1--5.●In each question, which sentence is correct?●For each question, mark one letter (A、B、or C) on your Answer Sheet.

第1题

100% satisfaction guaranteed or your money back.

A.We guarantee to be satisfied with our service.

B.We will return money if you are not satisfied with our service.

C.We promise to return, your money to satisfy you.

下一题

(2/5)READINGPART ONE●Look at the questions 1--5.●In each question, which sentence is correct?●For each question, mark one letter (A、B、or C) on your Answer Sheet.

第2题

Great Wall Express Type of Cuisines: Fast Food, Chinese Prices: $5 and under; no alcohol served; smoking; street parking and own parking lot.

A.Great Wall Express serves fast food and Chinese food.

B.Customers can't smoke and park their car.

C.Wine is offered at a rather cheap price.

上一题下一题

(3/5)READINGPART ONE●Look at the questions 1--5.●In each question, which sentence is correct?●For each question, mark one letter (A、B、or C) on your Answer Sheet.

第3题

Your early reply to this inquiry will be highly appreciated.

A.I have made an inquiry and expect an early reply.

B.I enjoy receiving an early reply.

C.I am interested in asking, about your early reply.

上一题下一题

(4/5)READINGPART ONE●Look at the questions 1--5.●In each question, which sentence is correct?●For each question, mark one letter (A、B、or C) on your Answer Sheet.

第4题

The minimum relevant professional experience required is ten years.

A.Applicants' experience should be less thanl0 years.

B.Applicants should have more than 10 years experience.

C.Applicants are required to work at least 10 years.

上一题下一题

(5/5)READINGPART ONE●Look at the questions 1--5.●In each question, which sentence is correct?●For each question, mark one letter (A、B、or C) on your Answer Sheet.

第5题

To rent a portable computer or mobile phone, clients must have a credit card and valid passport.

A.Clients can rent a portable computer or mobile phone free of charge.

B.Without a passport clients can also rent a portable computer or mobile phone.

C.Both a credit card and valid passport are needed to rent a portable computer or mobile phone.

上一题下一题

(6~10/共5题)PART TWO

NON-FICTION CATEGORIES

[A] Academic and Professional

[B] Dictionaries

[C] History

[D] Food and Drink (including cookery)

[E] Travel/Guides

[F] Art and Architecture

[G] Nature/Animals

[H] Gardening

第6题

Tara Simms plans to visit North America. ______

第7题

Martin Wang has got some difficult words while reading the newspaper. ________

第8题

Elizabeth is going to prepare a dinner for her colleagues. ________

第9题

Lisa Marie wants to learn more about the World War Ⅱ. ________

第10题

James Haley needs to collect relevant information to write his paper for his master's degree. ______

上一题下一题

(11~15/共5题)PART THREE图片

第11题

In this year, exports grew dramatically to reach the highest point over the period Whereas imports diminished tremendously. _________

第12题

This year witnessed rapid growth of exports and continuing fall of imports. _________

第13题

Imports posted higher growth rate than exports after both had a sudden drop in the previous year. _________

第14题

With exports being the lowest among three, GDP outpaced growth of both imports and exports in this year. _________

第15题

Imports maintained rapid growth, but export growth rate was smaller than that of GDP. _________

上一题下一题

(16~22/共7题)PART FOUR

Kodak Is Changing the Picture

In September 2003, Mr Carp, CEO of Kodak, announced what he called the "biggest taming point" in Kodak's history. There would, he said, be no more big investments in traditional film. He also reduced the company's dividend by 72% to finance a $3 billion investment. By 2010, Mr Carp hopes for an income of $ 20 billion. In 2002, some 70% of the company's income came from its traditional film products, the remainder from digital. By 2006, the plan is for digital income to

account for 60%.

That will take some doing. In the nine months to September 30th, 2003, Kodak's net income rose by only 1.5% (to $9.5 billion), and despite the first profits from its digital cameras, net profits fell by 63% to $246 million. Over the next three years, Kodak expects film sales to fall by 10% or more every year in America and Europe, and by up to 20% a year in Japan.

Companies that find their business model threatened by rapid technological change often fail to adapt successfully. Kodak is trying to take advantage of opportunities created by digital photography, such as designing easier-to-use equipment.

第16题

By announcing the "biggest turning point" in Kodak history, Mr Carp is to secure a digital future for Kodak.

A.Right

B.Wrong

C.Doesn't Say

第17题

Mr Carp made use of 72% of the companies dividend to finance traditional film products.

A.Right

B.Wrong

C.Doesn't Say

第18题

By the year 2010, Mr Carp hopes for digital income to account for 70% of his company.

A.Right

B.Wrong

C.Doesn't Say

第19题

In the first 9 months of 2003, Kodak's net income rose a bit but its net profit dropped sharply.

A.Right

B.Wrong

C.Doesn't Say

第20题

Traditional film sales are expected to fall in the market of America, Europe and Japan.

A.Right

B.Wrong

C.Doesn't Say

第21题

Companies often find it easy to adapt to the rapid technological change in the world.

A.Right

B.Wrong

C.Doesn't Say

第22题

Kodak is switching its manufacturing from traditional film products to digital equipment.

A.Right

B.Wrong

C.Doesn't Say

上一题下一题

(23~28/共6题)PART FIVE

A Recipe for Success

Not many companies can boast of having been in business for more than three and a half centuries. Yuzaburo Mogi, president and CEO of Kikkoman Corp. —the world's leading manufacturer of soy sauce — is well aware however that the company can't rest on its laurels if it's to successfully meet the challenge posed by its thousands of competitors globally. But Mogi — the first Japanese person to ever earn an MBA from the Columbia Business School in 1961 —loves a challenge.

He learned American management methods through his studies at Colombia, as well as practical marketing know-bow thanks to his experience as a product demonstrator, serving soy sauce in supermarkets and at international trade fairs during his summer breaks from his studies at Columbia, which has been a source of inspiration for him through the years. In 1957, the company established Kikkoman International, Inc. in San Francisco in order to launch full-scale sales and marketing activities in the US. Test kitchens were built and home economists were recruited to come up with recipes for American-style dishes using soy sauce. The recipes were introduced in newspaper articles, on tiny recipe books attached to the necks of soy sauce bottles, and in cookbooks.

Kikkoman's strategy of building a global company that acts locally has contributed greatly to its growth. Kikkoman hires local people to operate its plants outside Japan, and develops marketing campaigns that appeal to consumers in overseas markets. The goal is to have consumers identify Kikkoman's products as the leading locally made products in its field. "We have seen our soy sauce becoming more and more a part of the American lifestyle," Mogi says. As he notes, Kikkoman has captured 56% of the US market, double that of its nearest competitor, and the company has the top share of the world market.

Kikkoman is also a leader when it comes to quality. Its soy sauce is naturally brewed, unlike many of its rival products, which are chemically produced. Kikkoman's commitment to high quality has made it an unparalleled brand in recent decades, as consumers in the US and other countries have become more health-conscious and aware of the importance of truly natural food. "That is why our soy sauce has established itself as an all-purpose seasoning, a dependable ingredient, in kitchens around the globe," Mogl says.

第23题

What has Mogi understood?

A.A company should be more competitive.

B.Successes in the past do not secure success in the future.

C.Studying MBA can help a person be successful.

第24题

Mogi got his practical marketing skills

A.through his MBA courses at Columbia Business school.

B.as a salesperson at trade fairs.

C.from his part-time jobs on vacations.

第25题

What is the main purpose of setting up a company in San Francisco?

A.to obtain market share in the USA

B.to create recipes fit for the American people

C.to sell soy sauce all around the USA

第26题

The company developed rapidly because

A.it was able to adapt to local marketplace.

B.its marketing strategy was global.

C.its products satisfied customers.

第27题

What does Mogi say about his product in the USA?

A.The product has conquered America.

B.It was unique and popular.

C.It has been influencing the American way of living.

第28题

What can we conclude about Kikkoman?

A.The company has made more profit in the USA than in Japan.

B.Its leader is far-sighted and enterprising.

C.It has planned to move to the USA.

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(29~40/共12题)PART SIX

Book fair — facts & figures

The Frankfurt Book Fair, the largest, oldest and most important book fair in the world, brings__29__an estimated 80,000 executives from the international book and media industry,__30__nearly 10,000 journalists from about 70 countries report__31__the event.

To begin__32__, the Frankfurt Book Fair was primarily an order fair__33__booksellers from Germany but, as its international importance grew, the__34__of rights and licenses became its central activity.__35__three-quarters of the publishing world's rights and licenses__36__now transacted through the Frankfurt Book Fair.

The Frankfurt Book Fair has responded to the development of the electronic media by, in 1993, setting__37__a separate exhibition area at the fair.__38__two years, the number of exhibitors Offering electronic publishing products increased eight-fold,__39__that now the Frankfurt Book Fair is the most important event in the medium of electronic publishing__40__well as books.

第29题

A.about

B.down

C.together

第30题

A.which

B.yet

C.while

第31题

A.over

B.on

C.at

第32题

A.from

B.with

C.off

第33题

A.against

B.to

C.for

第34题

A.draft

B.drafting

C.drafted

第35题

A.Around

B.Of

C.Near

第36题

A.are

B.were

C.have

第37题

A.out

B.up

C.aside

第38题

A.Within

B.Between

C.After

第39题

A.such

B.in

C.so

第40题

A.as

B.too

C.much

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(41~45/共5题)PART SEVEN

Dear Sir or Madam,

I am writing in connection with your advertisement about Rapid Bottler in Food and Drink News. We are a small company, manufacturing soft drinks for sale in the south of Spain. At the moment, we bottle our drinks using an Anderson Disposable Bottle Filling System but we would be interested in hearing more about your computer-controlled equipment.

We would be grateful if you could arrange to visit our factory in late May.

Yours faithfully,

Raul Sanchez

Manager

Purchasing Department

Information Record Form

NAME OF EQUIPMENT __41__

EQUIPMENT EFFICIENCY __42__

PRODUCER __43__

ADDRESS 54 Rue Barrault, Toulouse 31000, France

SUGGESTED VISIT TIME __44__

SOURCE OF INFORMATION __45__

第41题

第42题

第43题

第44题

第45题

上一题下一题

(1/1)WRITINGPART-ONE

第46题

·As manager of the personnel department, you are organizing a seminar for the new staff of your company.

·Write a note to your personal assistant:

·telling her the time and venue of the seminar

·asking her to get necessary facilities ready

·requesting her to inform all new staffs.

·Write 30-40 words.

·Write on your Answer Sheet._______________

上一题下一题

(1/1)PART-TWO

第47题

·Read this part of an application letter for agency.

We learn from ABC Company that you are looking for a reliable firm with good connections in the foodstuffs trade to represent you in South Korea.

Having had experience in marketing foodstuffs and an efficient sales network, we are confident we could develop a good market for you in South Korea.

We should be pleased to learn about your interest in our proposal and terms of signing an agency agreement.

For our standing in the trade, please refer to B/E Corporation.

·Write a letter of reply:

·thanking him for the letter

·showing interest in cooperation

·asking for his terms and conditions

·suggesting a face-to-face talk with the General Manager.

·Write 60-80 words.

·Write on your Answer Sheet.__________

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(48~55/共8题)LISTENINGPART 1●For questions 48--55 you will hear 8 short recordings.●For each question, mark one letter (A, B or C) for the correct answer.

Play00:0007:11

Volume

第48题

图片

A.

B.

C.

D.

第49题

图片

A.

B.

C.

D.

第50题

Which department did Susan work for?

A.Finance Department

B.Marketing Department

C.Sales Department

第51题

Which graph is correct?

图片

A.

B.

C.

D.

第52题

图片

A.

B.

C.

D.

第53题

图片

A.

B.

C.

D.

第54题

图片

A.

B.

C.

D.

第55题

Who will work for Ms Butler?

A.Emily

B.Mr Cromwell

C.Daniel

上一题下一题

(56~62/共7题)PART 2●Look at the talbe below.●Some information is missing.●You will hear a talk for new employees at Higgins Electronics.●For each question 56-62, fill in the missing information in the numbered space using a word, numbers, or letters.

●After you have listened once, replay the recording.

Play00:0003:43

Volume

第56题

第57题

第58题

第59题

第60题

第61题

第62题

上一题下一题

(63~69/共7题)PART 3●Look at the notes below.●Some information is missing.●You will hear a conversation about the largest advertising agency.●For each question 63-69, fill in the missing information in the numbered space using one or two words.

●After you have listened once, replay the recording.

Play00:0005:43

Volume

第63题

第64题

第65题

第66题

第67题

第68题

第69题

上一题下一题

(70~77/共8题)PART 4●Listen to the talk on import regulations.●For each questions 70--77, mark one letter (A, B or C) for the correct answer?●After you have listened once, replay the recording.

Play00:0007:48

Volume

第70题

What qualities did John Warnock and Chuck Geschek appreciate in Bruce Chizen?

A.He was from the eastern part of US.

B.He is willing to try new ideas.

C.He is good at experiment.

第71题

When Jack and Chuck officially retired

A.Bruce had been meeting with influential investors.

B.Bruce had been giving most of the presentations to analysts.

C.Bruce was already involved in the management of the company.

第72题

What were the critics to Bruce from employees?

A.He didn't have a good technical background.

B.He didn't have a MBA.

C.He didn't have any experience as a CEO.

第73题

Obviously, it was Bruce's hope that his employees will

A.work under him.

B.cooperate with him to run the company.

C.understand what he has been doing.

第74题

What does Bruce hope to achieve in the next few years?

A.to become a $5 billion company

B.to become a $6 billion company

C.to become a $8 billion company

第75题

Being a CEO involves

A.working by oneself.

B.talking with the board.

C.working with other CEOs.

第76题

Bruce admitted that at the beginning he was

A.too agreeable.

B.too strict.

C.too kind.

第77题

Bruce believed that it is important

A.to cope with ex-CEO.

B.to be always honest and open in managing the company.

C.to make every employee happy.

上一题交卷

交卷

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答案及解析

(1/5)READINGPART ONE●Look at the questions 1--5.●In each question, which sentence is correct?●For each question, mark one letter (A、B、or C) on your Answer Sheet.

商务英语高级模拟试题(9)

商务英语高级模拟试题（9） (1~8/共8题)READINGPART ONE A In terms of efficiency, not size, the advertising industry is only now starting to grow out of its century-long infancy, which might be called "the Wanamaker era" . It was John Wanamaker, a devoutly Christian merchant from Philadelphia, who in the 1870s not only invented department stores and price tags(to eliminate haggling, since everybody should be equal before God and price), but also became the first modern advertiser when he bought space in newspapers to promote his stores. He went about it in a Christian way, neither advertising on Sundays nor fibbing(thus minting the concept of "truth in advertising" ). B The website is readily available to any consumer with a computer, and in this day and age, includes the majority of consumers throughout the world. There are no additional costs in reaching the expanded global markets. Since the Internet advertising extends to the global audience anytime, the chances of potential customers are more and hence the profit margin is also on the higher side. The bottom line is that the advantages of Internet advertising is much more than that of its traditional print forerunner, in lessened costs, availability, expanded consumer markets, and largely in the overall profit margin. C The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but also work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organisation does to facilitate an exchange between the company and consumers. D The advantages of print media enable you to send in the copy and have it displayed on the section you want within a few days. If it is a classified ad, this can be just 48 hours. The beauty of print media advertising is that you can be as creative as you wish, as long as you follow the guidelines set out by the newspaper. This will usually exclude nudity and strong sexual references in the copy and publishers will usually adhere to advertising standards legislation. E You write ads, based on relevant keywords for your business—these are displayed on search results pages and websites within that network. If someone types in a keyword/phrase relevant to your business and that matches your advert criteria, your ad will then show on the page. If someone clicks on your ad, you will be charged a fee based on the cost per click value you set for that advert. Therefore, it is important to make the advert clear, so to avoid wasted clicks from people who misunderstood your message. 第1题 In pay per click, the advertisers pay their host only when their ad is clicked. 第2题 Advertising is certainly part of marketing.

新剑桥商务英语高级习题答案

新剑桥商务英语高级习题 答案 Last revision date: 13 December 2020.

English for Business Studies Key to Unit 01: The three sectors of the economy This unit covers a lot of basic vocabulary concerning developed economies much of it in an extract from a well-known British novel. It also discusses the evolution of the economy of most of the older industrialized countries, with the decline of manufacturing industry and its replacement by services. There is an extract from a magazine interview with an economist and an interview with a British Member of Parliament on this issue. 1a Vocabulary p09 Identify the most prominent features in this photograph, which illustrates various important elements of the infrastructure of a modern industrialized country. The photo clearly shows a large factory (the Unilever factory in Warrington, England) in the center, with more factories, industrial units, or warehouses in the top right-hand corner. The large factory seems to include some office buildings. Also visible are agricultural land (in the background; the land in the foreground doesn’t appear to be cultivated), a river, a railway and several roads, and housing, perhaps with a school in the center of the housing estate top left. 1b Reading p10 What is the key point that this extract is making about economies? The text suggests that most people take for granted the amazing complexity of the economic infrastructure. 1c Comprehension p11 lines 4-7, Robyn sees examples of all three. What are they? Tiny fields (the primary sector), factories (the secondary sector), and railways, motorways, shops, offices, and schools (the tertiary sector). long sentence from lines 12-28 lists a large number of operations belonging to the different sectors of the economy. Classify the 18 activities from the passage Primary sector: digging iron ore, mining coal. Secondary sector: assembling, building, cutting metal, laying cables, milling metal, smelting iron, welding metal. Tertiary sector: advertising products, calculating prices, distributing added value, maintenance, marketing products, packaging products, pumping oil, transportation. you think of three important activities to add to each list (not necessarily in relation to the kettle) Primary sector: farming (agriculture), fishing and forestry Secondary sector: manufacturing, transforming and processing Tertiary sector: financing, designing, retailing

国际商务英语 初级 试卷及参考答案

★绝密·考试前严禁任何人翻阅 全国外经贸从业人员考试 国际商务英语等级考试（初级） 试题册 考试时间：2014年5月31日 09:30-11:30 ※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※ 考生姓名： 准考证号： 考点（考区）： 注意事项 一、考生将姓名、身份证号、考试项目、考点（考区）、准考证号填涂在试题册及答题卡（答 题纸）相应位置。 二、考生在规定考试时间内做完试题册上的试题，并将答案填涂在答题卡（答题纸）相应位 置，写在试题册上的答案一律无效。全部答题时间为120分钟。 三、考生在答题卡上作答时，切忌超出答题区域。如因超出区域作答导致答题卡失效，由考 生个人负责。客观题按题号顺序进行填涂，主观题在每题左上角写清题号按顺序作答。 凡因题号不清导致考试成绩有误，由考生个人负责。 四、考生不得将试题册、答题卡（答题纸）带出考场。考试结束，监考员收卷后考生方可离 开考场。 五、考生注意对自己的答案保密。若被抄袭，一经发现，后果自负。

★请将答案写在答题卡上，答案写在试卷上无效。 一、客观题（本大题有60小题，每小题1分，共60分） [1-20] Listening: 20%（听力，20分） Section A Directions: Listen to the following dialogue and choose the correct word or words to fill each gap from A,B,C or D. This section accounts for 5 points. Each question will be read twice. Mike: It would be nice to see you again, Mary. Are you free on Sunday evening? Mary: I’ m sorry, I’m not. I’ve got to visit my aunt 1 . Mike: Oh, that’s a pity. Monday’s difficult for me. What about Tuesday evening? Mart: Tuesday’s bad for me as well. I’ve got to go to a meeting. Mike: Wednesday then? Mary: No, Wednesday’s out for me, I’m afraid. I’ve got to 2 and do some work. I really must. Mike: Oh, that’s a shame. Well, I can’t 3 Thursday. What about Friday? Mary: I’m 4 sorry. I’ve got to go out for dinner on Friday. Mike: Have you got to? Can’t you get out of it? Mary: I’m afraid not. I’ve simply got to go. Mike: Well, it looks as if we’ll have to wait till next week then. Mary: Yes, I’m sorry, Mike. Look, I must go now. I have to meet Lisa in ten minutes. Ring me next week 5 . Mike: Fine. Try and keep an evening free for me. 1．A. in the hospital B. in hospital C. in hotel D. in hostel 2．A. stay in B. staying C. stay D. sleep 3．A. make that B. make this C. make D. make it 4．A. outright B. awfully C. really D. totally 5．A. some time B. sometimes C. sometime D. some times Section B Directions: Listen to the following passage and choose the correct word or words to fill each gap from A,B,C or D. This section accounts for 5 points. Each question will be read twice. For international investors, the decision to invest in a foreign country, whether to establish or 6 a plant or a sales network, or to purchase stocks or bonds, is a difficult one. Before they make the decision to invest abroad, international investors will have to make sure that the

商务英语高级模拟试题(3)

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