外文翻译(中英文对照)

ntroduction to Civil Engineering Papers Civil Engineering for the development of a key role, first as a material foundation for the civil engineering construction materials, followed by the subsequent development of the design theory and construction technology. Every time a new quality of building materials, civil engineering will be a leap-style development.

People can only rely on the early earth, wood and other natural materials in the construction activities, and later appeared in brick and tile that artificial materials, so that the first human to break the shackles of natural building materials. China in the eleventh century BC in the early Western Zhou Dynasty created the tile. The first brick in the fifth century BC to the third century BC, when the tomb of the Warring States Period. Brick and tile better than the mechanical properties of soil, materials, and easy to manufacture.

The brick and tile so that people began to appear widely, to a large number of housing construction and urban flood control project, and so on. This civil engineering technology has been rapid development. Up to 18 to the 19th century, as long as two thousand years, brick and tile has been a major civil engineering construction materials, human civilization has

made a great contribution to the even was also widely used in the present.

The application of a large number of steel products is the second leap in civil engineering. Seventeen 1970s the use of pig iron, the early nineteenth century, the use of wrought iron bridges and the construction of housing, which is a prelude to the emergence of steel.

From the beginning of the mid-nineteenth century, metallurgical industry, smelting and rolling out high tensile and compressive strength, ductility, uniformity of the quality of construction steel and then produce high-strength steel wire, steel cables. As a result of the need to adapt to the development of the steel structure have been flourishing. In addition to the application of the original beam, arch structure, the new truss, a framework, the structure of network, cable structures to promote the gradual emergence of the structure of Yan in the form of flowers.

From the brick building long-span structures, stone structures, a few meters of wood, steel structure to the development of tens of meters, a few hundred meters, until modern km above. So in the river, cross the bridge from shelves, on the ground since the construction of skyscrapers and

high-rise tower, even in the laying of underground railway, to create an unprecedented miracle.

In order to meet the needs of the development of steel works, on the basis of Newton's mechanics, material mechanics, structural mechanics, structural engineering design theory came into being, and so on. Construction machinery, construction technology and construction organization design theory also development, civil engineering from the experience of rising to become science, engineering practice and theoretical basis for both is a different place, which led to more rapid development of civil engineering.

During the nineteenth century, 20, made of Portland cement, concrete has come out. Concrete can aggregate materials, easy-to-concrete structures forming, but the tensile strength of concrete is very small, limited use. By the middle of the nineteenth century, the surge in steel production, with the emergence of this new type of reinforced concrete composite construction materials, which bear the tension steel, concrete bear the pressure and play their own advantages. Since the beginning of the 20th century, reinforced concrete is widely used in various fields of civil engineering.

From the beginning of the 1930s, there have been

pre-stressed concrete. Pre-stressed concrete structure of the crack resistance, rigidity and carrying capacity, much higher than the reinforced concrete structure, which uses an even wider area. Civil Engineering into the reinforced concrete and prestressed concrete dominant historical period. Concrete buildings to bring about the emergence of new economic, aesthetic structure in the form of engineering, civil engineering so that a new construction technology and engineering design of the structure of the theory. This is another leap in the development of civil engineering.

A project to build the facilities in general to go through the investigation, design and construction in three stages, require the use of geological prospecting projects,

hydro-geological survey, engineering survey, soil mechanics, mechanical engineering, engineering design, building materials, construction equipment, engineering machinery, building the economy , And other disciplines and construction technology, construction and other fields of knowledge, as well as computer and mechanical testing techniques. Civil engineering is therefore a broad range of integrated disciplines. With the progress in science and technology

development and engineering practice, the civil engineering disciplines have also been developed into a broad connotation, the number of categories, the structure of complex integrated system.

Civil Engineering is accompanied by the development of human society developed. It works in the construction of facilities reflect the various historical periods of socio-economic, cultural, scientific, technological development outlook, which civil society has become one of the historical development of the witness.

In ancient times, people began to build simple houses, roads, bridges and still water channel to meet the simple life and production. Later, in order to adapt to the war, production and dissemination of religious life, as well as the needs of the construction of the city, canals, palaces, temples and other buildings.

Many well-known works shown in this historical period of human creativity. For example, the Great Wall of China, Dujiangyan, the Grand Canal, Zhaozhou Bridge, Yingxian Wooden Tower, the pyramids of Egypt, Greece's Parthenon, Rome's water supply project, colosseum amphitheater (Rome large animal

fighting Field), as well as many other well-known churches, palaces and so on.

After the industrial revolution, especially in the 20th century, on the one hand, civil society to put forward a new demand; On the other hand, all areas of society for the advancement of civil engineering to create good conditions. Thus this period of civil engineering has been advanced by leaps and bounds. All over the world there have been large-scale modernization of industrial plants, skyscrapers, nuclear power plants, highways and railways, long-span bridges, and

large-diameter pipelines long tunnel, the Grand Canal, the big dams, airports, port and marine engineering, etc. . For civil engineering continually modern human society to create a new physical environment, human society, modern civilization has become an important part.

Civil Engineering is a very practical subjects. In the early days, through the civil engineering practice, summing up successful experience, in particular, to draw lessons from the failure of developed. From the beginning of the 17th century, with Galileo and Newton as a pilot with the mechanics of the modern civil engineering practice, gradually formed the mechanical, structural mechanics, fluid mechanics, rock

mechanics, civil engineering as the basis of theoretical subjects. This experience in civil engineering from the gradually developed into a science.

In the course of the development of civil engineering, engineering practice often first experience in theory, engineering accidents often show a new unforeseen factors, triggering a new theory of the research and development. So far a number of projects dealing with the problem, is still very much rely on practical experience.

Civil Engineering Technology with the main reason for the development of engineering practice and not by virtue of scientific experiments and theoretical studies, for two reasons: First, some of the objective situation is too complicated and difficult to faithfully carry out laboratory or field testing and analysis. For example, the foundation, tunnel and underground engineering and deformation of the state and its changes over time, still need to refer to an analysis of engineering experience to judge. Second, only a new engineering practice in order to reveal new problems. For example, the construction of a high-rise buildings, high-rise tower and mast-span bridges, wind and earthquake engineering

problems highlighted in order to develop this new theory and technology.

In the long-term civil engineering practice, it is not only building great attention to the arts, has made outstanding achievements; and other works, but also through the choice of different materials, such as the use of stone, steel and reinforced concrete, with natural Environmental art in the construction of a number of very beautiful, very functional and good works. Ancient Great Wall of China, the modern world, many of the television tower and the bridge ramp Zhang, are cases in point.

翻译：

土木工程概论论文

对土木工程的发展起关键作用的，首先是作为工程物质基础的土木建筑材料，其次是随之发展起来的设计理论和施工技术。每当出现新的优良的建筑材料时，土木工程就会有飞跃式的发展。

人们在早期只能依靠泥土、木料及其它天然材料从事营造活动，后来出现了砖和瓦这种人工建筑材料，使人类第一次冲破了天然建筑材料的束缚。中国在公元前十一世纪的西周初期制造出瓦。最早的砖出现在公元前五世纪至公元前三世纪战国时的墓室中。砖和瓦具有比土更优越的力学性能，可以就地取材，而又易于加工制作。

砖和瓦的出现使人们开始广泛地、大量地修建房屋和城防工程等。由此土木工程技术得到了飞速的发展。直至18～19世纪，在长达两千多年时间里，砖和瓦一直是土木工程的重要建筑材料，为人类文明作出了伟大的贡献，甚至在目前还被广泛采用。

钢材的大量应用是土木工程的第二次飞跃。十七世纪70年代开始使用生铁、十九世纪初开始使用熟铁建造桥梁和房屋，这是钢结构出现的前奏。

从十九世纪中叶开始，冶金业冶炼并轧制出抗拉和抗压强度都很高、延性好、质量均匀的建筑钢材，随后又生产出高强度钢丝、钢索。于是适应发展需要的钢结构得到蓬勃发展。除应用原有的粱、拱结构外，新兴的桁架、框架、网架结构、悬索结构逐渐推广，出现了结构形式百花争艳的局面。

建筑物跨径从砖结构、石结构、木结构的几米、几十米发展到钢结构的百米、几百米，直到现代的千米以上。于是在大江、海峡上架起大桥，在地面上建造起摩天大楼和高耸铁塔，甚至在地面下铺设铁路，创造出前所未有的奇迹。

为适应钢结构工程发展的需要，在牛顿力学的基础上，材料力学、结构力学、工程结构设计理论等就应运而生。施工机械、施工技术和施工组织设计的理论也随之发展，土木工程从经验上升成为科学，在工程实践和基础理论方面都面貌一新，从而促成了土木工程更迅速的发展。

十九世纪20年代，波特兰水泥制成后，混凝土问世了。混凝土骨料可以就地取材，混凝土构件易于成型，但混凝土的抗拉强度很小，用途受到限制。十九世纪中叶以后，钢铁产量激增，随之出现了钢筋混凝土这种新型的复合建筑材料，其中钢筋承担拉力，混凝土承担压力，发挥了各自的优点。二十世纪初以来，钢筋混凝土广泛应用于土木工程的各个领域。

从三十年代开始，出现了预应力混凝土。预应力混凝土结构的抗裂性能、刚度和承载能力，大大高于钢筋混凝土结构，因而用途更为广阔。土木工程进入了钢筋混凝土和预应力混凝土占统治地位的历史时期。混凝土的出现给建筑物带来了新的经济、美观的工程结构形式，使土木工程产生了新的施工技术和工程结构设计理论。这是土木工程的又一次飞跃发展。

建造一项工程设施一般要经过勘察、设计和施工三个阶段，需要运用工程地质勘察、水文地质勘察、工程测量、土力学、工程力学、工程设计、建筑材料、建筑设备、工程机械、建筑经济等学科和施工技术、施工组织等领域的知识，以及电子计算机和力学测试等技术。因而土木工程是一门范围广阔的综合性学科。随着科学技术的进步和

工程实践的发展，土木工程这个学科也已发展成为内涵广泛、门类众多、结构复杂的综合体系。

土木工程是伴随着人类社会的发展而发展起来的。它所建造的工程设施反映出各个历史时期社会经济、文化、科学、技术发展的面貌，因而土木工程也就成为社会历史发展的见证之一。

远古时代，人们就开始修筑简陋的房舍、道路、桥梁和沟澶，以满足简单的生活和生产需要。后来，人们为了适应战争、生产和生活以及宗教传播的需要，兴建了城池、运河、宫殿、寺庙以及其他各种建筑物。

许多著名的工程设施显示出人类在这个历史时期的创造力。例如，中国的长城、都江堰、大运河、赵州桥、应县木塔，埃及的金字塔，希腊的巴台农神庙，罗马的给水工程、科洛西姆圆形竞技场(罗马大斗兽场)，以及其他许多著名的教堂、宫殿等。

产业革命以后，特别是到了20世纪，一方面社会向土木工程提出了新的需求；另一方面，社会各个领域为土木工程的前进创造了良好的条件。因而这个时期的土木工程得到突飞猛进的发展。在世界各地出现了现代化规模宏大的工业厂房、摩天大厦，核电站、高速公路和铁路、大跨桥梁、大直径运输管道长隧道、大运河、大堤坝、大飞机场、大海港以及海洋工程等等。现代土木工程不断地为人类社会创造崭新的物质环境，成为人类社会现代文明的重要组成部分。

土木工程是具有很强的实践性的学科。在早期，土木工程是通过工程实践，总结成功的经验，尤其是吸取失败的教训发展起来的。从

17世纪开始，以伽利略和牛顿为先导的近代力学同土木工程实践结合起来，逐渐形成材料力学、结构力学、流体力学、岩体力学，作为土木工程的基础理论的学科。这样土木工程才逐渐从经验发展成为科学。

在土木工程的发展过程中，工程实践经验常先行于理论，工程事故常显示出未能预见的新因素，触发新理论的研究和发展。至今不少工程问题的处理，在很大程度上仍然依靠实践经验。

土木工程技术的发展之所以主要凭借工程实践而不是凭借科学试验和理论研究，有两个原因：一是有些客观情况过于复杂，难以如实地进行室内实验或现场测试和理论分析。例如，地基基础、隧道及地下工程的受力和变形的状态及其随时间的变化，至今还需要参考工程经验进行分析判断。二是只有进行新的工程实践，才能揭示新的问题。例如，建造了高层建筑、高耸塔桅和大跨桥梁等，工程的抗风和抗震问题突出了，才能发展出这方面的新理论和技术。

在土木工程的长期实践中，人们不仅对房屋建筑艺术给予很大注意，取得了卓越的成就；而且对其他工程设施，也通过选用不同的建筑材料，例如采用石料、钢材和钢筋混凝土，配合自然环境建造了许多在艺术上十分优美、功能上又十分良好的工程。古代中国的万里长城，现代世界上的许多电视塔和斜张桥，都是这方面的例子。

机械专业外文翻译(中英文翻译)

外文翻译 英文原文 Belt Conveying Systems Development of driving system Among the methods of material conveying employed，belt conveyors play a very important part in the reliable carrying of material over long distances at competitive cost．Conveyor systems have become larger and more complex and drive systems have also been going through a process of evolution and will continue to do so．Nowadays，bigger belts require more power and have brought the need for larger individual drives as well as multiple drives such as 3 drives of 750 kW for one belt(this is the case for the conveyor drives in Chengzhuang Mine)．The ability to control drive acceleration torque is critical to belt conveyors’performance．An efficient drive system should be able to provide smooth，soft starts while maintaining belt tensions within the specified safe limits．For load sharing on multiple drives．torque and speed control are also important considerations in the drive system’s design. Due to the advances in conveyor drive control technology，at present many more reliable．Cost-effective and performance-driven conveyor drive systems covering a wide range of power are available for customers’ choices[1]. 1 Analysis on conveyor drive technologies 1．1 Direct drives Full-voltage starters．With a full-voltage starter design，the conveyor head shaft is direct-coupled to the motor through the gear drive．Direct full-voltage starters are adequate for relatively low-power, simple-profile conveyors．With direct fu11-voltage starters．no control is provided for various conveyor loads and．depending on the ratio between fu11-and no-1oad power requirements，empty starting times can be three or four times faster than full load．The maintenance-free starting system is simple，low-cost and very reliable．However, they cannot control starting torque and maximum stall torque；therefore．they are

机械手机械设计论文中英文资料对照外文翻译

中英文资料对照外文翻译 机械设计 摘要： 机器由机械和其他元件组成的用来转换和传输能量的装置。比如：发动机、涡轮机、车、起重机、印刷机、洗衣机和摄影机。许多机械方面设计的原则和方法也同样适用于非机械方面。术语中的“构造设计”的含义比“机械设计”更加广泛，构造设计包括机械设计。在进行运动分析和结构设计时要把产品的维护和外形也考虑在机械设计中。在机械工程领域中，以及其它工程领域，都需要机械设备，比如：开关、凸轮、阀门、船舶以及搅拌机等。 关键词：设计流程设计规则机械设计 设计流程 设计开始之前就要想到机器的实用性，现有的机器需要在耐用性、效率、重量、速度，或者成本上得到改善。新的机器必需能够完全或部分代替以前人的功能，比如计算、装配、维修。 在设计的初级阶段，应该充分发挥设计人员的创意，不要受到任何约束。即使有一些不切实际的想法，也可以在设计的早期，即在绘制图纸之前被改正掉。只有这样，才不致于阻断创新的思路。通常,必须提出几套设计方案,然后进行比较。很有可能在这个计划最后指定使用某些不在计划方案内的一些想法的计划。 一般当产品的外型和组件的尺寸特点已经显现出来的时候，就可以进行全面的设计和分析。接着还要客观的分析机器性能、安全、重量、耐用性，并且成本也要考虑在内。每一个至关重要的部分要优化它的比例和尺寸，同时也要保持与其它组成部分的平衡。 选择原材料和工艺的方法。通过力学原理来分析和实现这些重要的特性，如稳定和反应的能量和摩擦力的利用，动力惯性、加速度、能量；包括材料的弹性强度、应力和刚度等物理特性，以及流体的润滑和驱动器的流体力学。设计的过程是一个反复与合作的过程，无论是正式的还是非正式的，对设计者来说每个阶段都很重要。。产品设计需要大量的研究和提升。许多的想法,必须通过努力去研究成为一种理念,然后去使用或放弃。

零售企业营销策略中英文对照外文翻译文献

零售企业营销策略中英文对照外文翻译文献(文档含英文原文和中文翻译)

译文： 零售企业的营销策略 Philip Kotlor 今天的零售商为了招徕和挽留顾客，急欲寻找新的营销策略。过去，他们挽留顾客的方法是销售特别的或独特的花色品种，提供比竞争对手更多更好的服务提供商店信用卡是顾客能赊购商品。可是，现在这一切都已变得面目全非了。现在，诸如卡尔文·克连，依佐和李维等全国性品牌，不仅在大多数百货公司及其专营店可以看到，并且也可以在大型综合商场和折扣商店可以买到。全国性品牌的生产商为全力扩大销售量，它们将贴有品牌的商品到处销售。结果是零售商店的面貌越来越相似。 在服务项目上的分工差异在逐渐缩小。许多百货公司削减了服务项目，而许多折扣商店却增加了服务项目。顾客变成了精明的采购员，对价格更加敏感。他们看不出有什么道理要为相同的品牌付出更多的钱，特别是当服务的差别不大或微不足道时。由于银行信用卡越来越被所有的商家接受，他们觉得不必从每个商店赊购商品。 百货商店面对着日益增加的价格的折扣店和专业商店的竞争，准备东山再起。历史上居于市中心的许多商店在郊区购物中心开设分店，那里有宽敞的停车场，购买者来自人口增长较快并且有较高收入的地区。其他一些则对其商店形式进行改变，有些则试用邮购盒电话订货的方法。超级市场面对的是超级商店的竞争，它们开始扩大店面，经营大量的品种繁多的商品和提高设备等级，超级市场还增加了它们的促销预算，大量转向私人品牌，从而增加盈利。 现在，我们讨论零售商在目标市场、产品品种和采办、服务以及商店气氛、定价、促销和销售地点等方面的营销策略。 一、目标市场 零售商最重要的决策时确定目标市场。当确定目标市场并且勾勒出轮廓时，零售商才能对产品分配、商店装饰、广告词和广告媒体、价格水平等作出一致的决定。如沃尔玛的目标市场相当明确：

英文文献翻译

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机械工程外文翻译(适用于毕业论文外文翻译+中英文对照)

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市场营销_外文翻译_外文文献_英文文献_顾客满意策略与顾客满意

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差异化营销策略外文文献翻译

文献出处: Dalman, M. Deniz, and Junhong Min. "Marketing Strategy for Unusual Brand Differentiation: Trivial Attribute Effect." International Journal of Marketing Studies 6.5 (2014): 63-72. 原文 Marketing Strategy for Unusual Brand Differentiation: Trivial Attribute Effect Dalman, M. Deniz & Junhong Min Abstract This research investigates that brand differentiation creating superior values can be achieved not only by adding meaningful attributes but also meaningless attributes, which is called "trivial attribute effect." Two studies provided empirical evidences as following; first, trivial attribute effect creates a strong brand differentiation even after subjects realize that trivial attribute has no value. Second, trivial attribute effect is more pronounced in hedonic service category compared to the utilitarian category. Last, the amount of willingness to pay is higher when trivial attribute is presented and evaluated in joint evaluation mode than separate evaluation mode. Finally, we conclude with discussion and provide suggestions for further research. Keywords: brand differentiation, evaluation mode, service industry, trivial attribute Introduction Problem Definition Perhaps the most important factor for new product success is to create the meaningful brand differentiation that provides customers with superior values beyond what the competitors can offer in the same industry (Porter, 1985). Not surprisingly, more than 50 percent of annual sales in consumer product industries including automobiles, biotechnology, computer software, and pharmaceuticals are attributed to such meaningful brand differentiation by including new or noble attributes (Schilling &Hill, 1998). However, the brand differentiation that increases consumer preference is not only by introducing meaningful attributes but also meaningless attributes. For

机械类英文文献+翻译)

机械工业出版社2004年3月第1版 20.9 MACHINABILITY The machinability of a material usually defined in terms of four factors: 1、Surface finish and integrity of the machined part; 2、Tool life obtained; 3、Force and power requirements; 4、Chip control. Thus, good machinability good surface finish and integrity, long tool life, and low force And power requirements. As for chip control, long and thin (stringy) cured chips, if not broken up, can severely interfere with the cutting operation by becoming entangled in the cutting zone. Because of the complex nature of cutting operations, it is difficult to establish relationships that quantitatively define the machinability of a material. In manufacturing plants, tool life and surface roughness are generally considered to be the most important factors in machinability. Although not used much any more, approximate machinability ratings are available in the example below. 20.9.1 Machinability Of Steels Because steels are among the most important engineering materials (as noted in Chapter 5), their machinability has been studied extensively. The machinability of steels has been mainly improved by adding lead and sulfur to obtain so-called free-machining steels. Resulfurized and Rephosphorized steels. Sulfur in steels forms manganese sulfide inclusions (second-phase particles), which act as stress raisers in the primary shear zone. As a result, the chips produced break up easily and are small; this improves machinability. The size, shape, distribution, and concentration of these inclusions significantly influence machinability. Elements such as tellurium and selenium, which are both chemically similar to sulfur, act as inclusion modifiers in resulfurized steels. Phosphorus in steels has two major effects. It strengthens the ferrite, causing

外文文献(市场营销策略)

Marketing Strategy Market Segmentation and Target Strategy A market consists of people or organizations with wants,money to spend,and the willingness to spend it.However,within most markets the buyer' needs are not identical.Therefore,a single marketing program starts with identifying the differences that exist within a market,a process called market segmentation, and deciding which segments will be pursued ads target markets. Marketing segmentation enables a company to make more efficient use of its marketing resources.Also,it allows a small company to compete effectively by concentrating on one or two segments.The apparent drawback of market segmentation is that it will result in higher production and marketing costs than a one-product,mass-market strategy.However, if the market is correctly segmented,the better fit with customers' needs will actually result in greater efficiency. The three alternative strategies for selecting a target market are market aggregation,single segment,and multiple segment.Market-aggregation strategy involves using one marketing mix to reach a mass,undifferentiated market.With a single-segment strategy, a company still uses only one marketing mix,but it is directed at only one segment of the total market.A multiple-segment strategy entails selecting two or more segments and developing a separate marketing mix to reach segment. Positioning the Product Management's ability to bring attention to a product and to differentiate it in a favorable way from similar products goes a long way toward determining that product's revenues.Thus management needs to engage in positioning,which means developing the image that a product projects in relation to competitive products and to the firm's other products. Marketing executives can choose from a variety of positioning strategies.Sometimes they decide to use more than one for a particular product.Here are several major positioning strategies:

外文翻译英文

A Distributed Approach for Track Occupancy Detection Abstract This paper investigates the problem of track occupancy detection in distributed settings. Track occupancy detection determines which tracks are occupied in a railway system. For each track, the Neyman–Pearson structure is applied to reach the local decision. Globally, it is a multiple hypotheses testing problem. The Bayesian approach is employed to minimize the probability of the global decision error. Based on the prior probabilities of multiple hypotheses and the approximation of the prior probabilities of multiple hypotheses and the approximationofthereceiving operation characteristic curve of the local detector, a person-by-person optimization method is implemented to obtain the fusion rule and the local strategies off line. The results are illustrated through an example constructed from in situ devices. Key Words:Track occupancy detection,Neyman–Pearson, Generalized likelihood ratio test, Bayesian approach,Distributed detection 1Introduction With respect to the majority of railway systems in China, a quasi-moving block method is employed to specify the safe zone of a train. A key piece of knowledge to be determined is the set of track segments that are occupied, i.e., track occupancy detection. Then the speed restriction curves for the following trains are calculated accordingly. When there are misdetections, collisions may happen; additionally, false alarms may lead to declines of line capacity. Track occupancy detection is achieved by a set of track circuits. The track circuit is a crucial device mainly composed of a transmitter–receiver pair and a track segment. The measurement is the receiving signal at the end of the track. For each segment, a decision is made locally and individually, which leads to frequent ambiguities on which tracks are occupied for the whole line. It means that the false alarm rate of the line increases greatly. Besides, for the next generation of railway systems, a moving block method is adopted. Such a method requires the exact position and velocity of the train. However, those data are not provided in the current detection mechanism.

机械设计外文翻译(中英文)

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