商务英语阅读课堂笔记整理版讲解学习

Business English A Reading course（整理版）

商务英语阅读的主要内容：

商务英语阅读主要包括世界经济形势、经济全球化、国际贸易与投资、金融风险与管理、商业文化、企业管理等。这些阅读材料不但传递最新的世界经济和国际商务信息，开阔学生的视野，还提供最新、最典型的商务语言和词汇，有助于学生熟悉并掌握商务英语文章的典型语言用法、语言风格及语言特点等。

1）阿迪达斯Impossible Is Nothing. 没有什么是不可能

2）香奈儿Fashion passes, style remains. 流行稍纵即逝,风格永存

3）飞利浦Let us make things better. 让我们做得更好

4）麦氏咖啡Good to the last drop. 滴滴香浓,意犹未尽

This Bill of exchange shall be accepted first and then can be honored by the acceptor.

(该汇票应先承兑，然后由承兑方进行支付）

Words & expressions:

Transnational road warriors 从事跨国商务活动的人

Faculty and alumni

Performance-review process 绩效考核过程

Make an assessment of sb 对某人作出评价

In a group setting 公共场合

Have a one-on-one session with sb 进行单独会话

Tone down 缓和语气

Career progression 事业发展

Cultural gulf 文化鸿沟

In the arena of international commerce 在国际商务的平台上

Common ground 共同点

At the institutional level 制度层面

Fall short 结果，后果

Ongoing cross-pollination 不断学习他国先进事物

Trait 特征

Be customer-centric 以客户为本

Implement 实施

Commonality 共性

The integration of the global economy 全球经济一体化

See local context ad integral 本土文化语境知识

一些跨国公司英文名称：

Procter & Gamble Company 宝洁公司

Johnson & Johnson Ltd. 强生公司

Carrefour China Inc. 家乐福

Bayerische Motor en Werhe AG宝马公司

Coca-Cola Enterprises可口可乐企业

China Petroleum & Chemical Corporation Sinopec Group中国石油化工集团公司China Ocean Shipping Company COSCO中国远洋运输总公司

Standard Chartered Bank 渣打银行

Words & expressions:

To name a few 举例

A medical practice 诊所

A successful new venture 成功的新企业

The critical ingredients for success 主要的结构

Distinguish…..from…. 把。。和。。区别开来

Enrolling in college 上大学

Have something in common 有共同语言

Sensitivity to 对。。敏感

Awareness of 认识到

We lead, Others copy. 理光复印机

Obey your thirst. Sprite 雪碧

Everyday Low Price 沃尔玛Wal-Mart

Life is a journey. Travel it well. United Airlines联合航空

Your Future Is Our Future HSBC---汇丰银行

Taking the lead in a Digital World SAMSUNG三星

Rap up a brainstorming session 自由研讨会

Be dismayed at 对什么感到沮丧

Tucson-based company

Insulate…….from……分离

Big-box retailers 大面积超市

Feel loyal to his staff 不相违背他的员工

Irreverent undergrads 放荡不羁的本科生

Take a pass 接受，处理

Find one’s lost sparks 找回他们失去的活力，火花

Be supervised by 被监督

Grade on their work 打分，定级别

Ask for a donation 捐赠

Hardware store 五金店

A circular cutout 圆形缺口

A gaggle of 散漫的一群

Part-timer 兼职者

Rub sb the wrong way 使恼怒

Feel defensive 抵触情绪

Expose sb to a bit of brashness 让某人接触

Don’t be a Jerk about it 不要简单用事

Escort sb out the door 护送出门

Security guard 保安

Take a clinical approach 冷静处理

Get sued 被起诉

Executive coach 高管教练

Factor into your decision 在考虑范围之内

Refrain from 尽量不要

Take in everything 吸收一切

At such a tough time 艰难时刻

Reach out to 接触联系

A career counselor 事业顾问

A prospective employer 老板

Newly laid-off employees 刚下岗的职员

A short detour 短期内

Act out 实行

1. No business too small, no problem too big （IBM）没有不做的小生意，没有解决不了的大问题

2. Take TOSHIBA, take the world.拥有东芝，拥有世界

3. For the Road Ahead．(本田)走向康庄大道

4. Time is what you make of it.（Swath）天长地久

5. Apple thinks different. （苹果）不同凡想

Soft landing 软着陆

E-shopping; 网购

Mouse potato 电脑迷

Hot-button 热点问题

Small Office Home Office 在家办公族

Business Improvement District 经济开发区

On the job hunt 找工作

Committed 坚定的

Passionate 热情的

Failure-is-not-an-option 失败不是一个选项

Entail 带来，使成为必需

Productivity 生产力

Come right out 直接，突然，立刻？

Provocative 挑衅的

Take a pay cut ？付出代价

Build an adaptable skill set 技能组合

pull out all the stops 全力以赴

经典的英语面试问题：

1. Tell me about you!

2. What do you know about our company?

3. Why do you want to work for us?

4. What would you do for us? What can you do for us that someone else can't?

5. What about the job offered do you find the most attractive? Least attractive?

6. Why should we hire you?

7. What do you look for in a job?

8. Please give me your definition of a secretary. (the position for which you are being interviewed).

9. What’s your greatest weakness?

10. What kind of salary did you have in mind?

M&Ms melt in your mouth, not in your hand. 只溶在口，不溶在手

Be a perfect fit 完全合适

Fire away 问我吧

Outside-the-box thinking 突破性思维

Be generally attributed to 归功于

Parallels between…….and……. 在什么和什么方面是可以并存的

Have their place 有它们的位置

Fare with 处理

Brain-tingling questions 令人头疼的问题

Layered chocolate shell 一层一层的巧克力外衣

Be cast in little moulds 扔到小模型里

A cement mixer 水泥搅拌车

Congealing into a big lump 凝固成一大块

Be squirted with 被喷

Be imprinted by a bank of rubber dies 跟着皮带传送

Be on its way out 过时

Due to overexposure 过度曝光

Fraction 分数

incorporate 合并

Stand your ground 坚持你的立场

Click 吻合

Come in 提交

Top reality 最现实的

A hands-free notepad 无需手动的笔记本

Modest advantages 普普通通的优势

Low-tech 低端的

Power blackouts 断电

Checking account; 查看账户

Drain out 消耗消费

Hold on to 省钱

Don’t let savings bonds sit 不要把钱放在银行

Series EE bonds 系列电子储蓄债券

Series I bonds 低风险储蓄债券

Built-in adjustments for inflation ？

Through payroll deduction 通过扣除薪水的方式购买债劵National average 全国平均值

Bond fund 公债基金

Be equivalent to 等同于

Take a bite out of 大幅度削减

Tax-Exempt 免税债券

Drop your PMI （私人不动产抵押借款保险）

Down payment 首付

An equity stake 股权

Roll back car insurance premiums 终止汽车保险费

Bargaining for bucks 讨价还价

A hand-beaded silk dinner suit 手工钉珠的晚宴西装

With some exceptions 除个别例外

Less for Uncle Sam 交少一点钱给政府

Count on 指望，依靠

Shave up 去除。除掉

Study up on 认真研究

Communication takedown 除掉通讯费

Bar charts: 柱形图

histograms: 直方图

line graphs/line charts: 曲线图

pie charts: 饼图

forms/tables/lists: 表格

It’s not just spam. 垃圾电子邮件

Writing a press release 写新闻稿件

Who still needs to weigh in? 谁需要参与其中？

Through a hosted site on the Internet （主页面）

E-mail woes 电子邮件的困扰

The online encyclopedia 网上百科全书

Restrict access to a limited group of people限制某些人群进入

In addition to the scores of （论点，理由）free, open-source wikis

商务英语笔记整理

商务英语整理笔记 询价还价(询盘还盘) inquiry 询盘 offer/quotation 报盘 ※firm offer 实盘 ※non-firm offer 虚盘 ※subject to 以---为准例：我方向你放报实盘，以你方在下周前回复为准。We send you firm offer subject to your reply reaching us before next week. subject to our final confirmation/prior sale/goods being unsold 以我们最后的确认/以前的销售/未出售货物为准(了解即可) This offer is valid/open/good/firm for 3 days.该报价有效期为3天。 counter offer 还盘 offerer 发盘人 offeree 受盘人 ※superior to 比---好superior quality 质量上乘inferior to 不如---- 考点在to The goods is of superior quality.产品质量上乘。 ※sale by trademark/brand/name of origin 按照商标/品牌/产地名销售 discount 打折 e.g. 打7折30% discount Your price is rather at the high side/low side.你的价格高/低。 ※out of stock 缺货 ※supply from stock 供现货 ※supply sb with 例：我方向你方提供100吨核桃现货。We supply you with 100 tons of walnuts from stock. market is firm 市场趋升market is active 市场活跃market is strong 市场坚挺 specialize in +名词专营---- line 行业或职业What’s you line?你从事什么行业？ line 行情out of line of the market 与市场不符合 in line with 和---一致 considerable business 大量生意 Chamber of Commerce 商会 ※CIFC3% London=成本、保险加运费及3%的佣金运至伦敦港口 price list 价目表 平等互利的基础上on the basis of equality and mutual benefit We owe your name and address to +人或公司承蒙-----告知贵公司的名称和地址 有竞争力的价格competitive price ※和其他供应商比较起来，我们的价格更有竞争力。Our prices are more competitive than those of other suppliers.或Our prices compare favorably with those of other suppliers. ※首批订单initial order ※试订单trial order ※place/book an order with sb.向某人订货 常用的贸易术语

商务英语阅读(1-2)1 2013本科英语(商务英语方向) B卷 20140521

electric solutions during the survival course. A. practice B. produce C. approach D. Popularize 9.Why the company wants to relocate to Ireland still remains a brainteaser to a majority of staff. A.enigma B.disaster C. secret D. Burden 10. The purported function of the massage chair is that it can dispel your fatigue. A. supposed b. reclaimed C. publicized D. advertised 11. This is the era of the ―personal brand‖. A. time B. period C. aged D. Phase 12. Others felt it too outlandish to take seriously A. crazy B. outstanding C. strange D. Great 13. Her services are in demand from bankers, lawyers and other business people, all pondering ways to improve how they are perceived at work. A. deliberating B. concerning about C. considering D. thinking over 14. The outside world offers a little more illumination. A. enlightenment B. explanation C. strange D. Inspiration 15.She says there is evidence that Brand Stern is credible and respected, but she wonders if the markets aren‘t looking for something a bit meatier: ?Are you damping down your personality? Do they want more of you?‖ A. fatter B. more informative C. fleshier D. more important 16.Wouldn‘t it be cool if… I want to harness those ideas and let people have a forum? A.Discover B. make use of C. search for D. think about 17.Instead of setting up a traditional display booth at last year‘s Macworld convention, Kaufman handed out pads and pencils and invited attendees to sketch the products they wanted. A. box B. room C. stall D. Desk 18.Says his mother, Mindy, ?‖When you see someone who has a dream and a great idea, you don‘t want to stifle it ,, A. hurt B. smother C. damage D. safeguard 19. He sold the Mophie product line and rolled the proceeds into Kluster, a virtual forum that al-lows consumers and businesses to collaborate on the design of products and services. A. theoretic B. fake C. false D. fictitious 20. As Kaufman envisions Kluster, companies that want to create a new product vvill use the plat-form (https://www.sodocs.net/doc/0512045858.html,) to put out a challenge to a relevant group of consumers. A. theoretic B. fake C. false D. Fictitious 21. It‘s harder to estimate than you may think. A. guess B. Tell C. assess D. Imagine 22. But it‘s unavoidable, so what‘s the smart way to think about it now?

商务英语阅读(第二版)参考译文 王关富编

Chapter 1 Why China Works 中国是今年唯一呈现出重大发展的主要经济体（economy），由于它通常是唯一敢于打破经济教科书中每一条例的经济体。事实上，中国不像其他五大经济体那样发展缓慢的主要原因是，它宏观调控的能力（its capacity for macro-economic control）。 为什么中国市场经济体系奏效？（market economic system）目前，欧美等国正通过银行及汽车业国有化及金融业实施新的有力规定（regulations），走向宏观调控。但问题更加紧迫（the question has a new urgency）。中国看上去最能驾驭（navigate）七十年内最糟的经济滑坡（downturn）。 在危机中，中国官员既能吸取像西方同行（counterparts）的传统市场工具，也能吸取中国市场经济体系的积累经验（arsenal）。去年早期，由于房地产市场（housing market）过热，中国官员仅命令银行削减房贷（cut back on housing loans），然后随着房屋销售量下降（fall），他们提供类似更低的房屋购置税（lower taxes on home purchases）。最近几周，他们展开类似西方的经济救援行动（launch economic rescue efforts），其中包括价值6000亿的大计划以增加政府开支和大幅利率削减（ramp up government spending）（big interests cuts）。但同时，他们也发布在西方国家眼里是不合理的干涉的命令，例如，上周中国官员召集包括钢铁建筑等行业的国有行业并购（buy up）国内外新资产（at home and abroad）以积极（actively）发挥在经济中的作用。 曾把中国宏观调控视为不成熟经济的弊病（immature economy），现在是稳定的保障（bulwark of stability）。CLSA经济学家AR说，”政府对大多数资本密集型产业的控制，让我看好中国的未来。政府会对这些领域的公司说，继续花吧，不要由于你们的投资计划“。尽管最大的出口及股票市场出现下滑，中国经济在09年看上去增加7%多，虽比近些年两位数（double-digit）增速有所下滑，但与其他国家相比仍然坚挺。随着国有银行放松信贷（loose credit），企业贷款率切实（actually）增加。摩根斯坦利的亚洲首席SR说，在一个投资支持可持续发展，并占GDP的40%的国家，政府再次增加投资以抵抗对增长的威胁。他又说，在危机时期，中国的指挥控制系统切实比其他市场基础系统有效。

商务英语阅读课堂笔记整理版word版本

商务英语阅读课堂笔 记整理版

Business English A Reading course（整理版） 商务英语阅读的主要内容： 商务英语阅读主要包括世界经济形势、经济全球化、国际贸易与投资、金融风险与管理、商业文化、企业管理等。这些阅读材料不但传递最新的世界经济和国际商务信息，开阔学生的视野，还提供最新、最典型的商务语言和词汇，有助于学生熟悉并掌握商务英语文章的典型语言用法、语言风格及语言特点等。1）阿迪达斯 Impossible Is Nothing. 没有什么是不可能 2）香奈儿 Fashion passes, style remains. 流行稍纵即逝,风格永存 3）飞利浦 Let us make things better. 让我们做得更好 4）麦氏咖啡 Good to the last drop. 滴滴香浓,意犹未尽 This Bill of exchange shall be accepted first and then can be honored by the acceptor. (该汇票应先承兑，然后由承兑方进行支付） Words & expressions: Transnational road warriors 从事跨国商务活动的人 Faculty and alumni Performance-review process 绩效考核过程 Make an assessment of sb 对某人作出评价 In a group setting 公共场合 Have a one-on-one session with sb 进行单独会话 Tone down 缓和语气 Career progression 事业发展 Cultural gulf 文化鸿沟

商务英语阅读课堂笔记整理版汇总汇编

Business English A Reading course（整理版） 商务英语阅读的主要内容： 商务英语阅读主要包括世界经济形势、经济全球化、国际贸易与投资、金融风险与管理、商业文化、企业管理等。这些阅读材料不但传递最新的世界经济和国际商务信息，开阔学生的视野，还提供最新、最典型的商务语言和词汇，有助于学生熟悉并掌握商务英语文章的典型语言用法、语言风格及语言特点等。 1）阿迪达斯Impossible Is Nothing. 没有什么是不可能 2）香奈儿Fashion passes, style remains. 流行稍纵即逝,风格永存 3）飞利浦Let us make things better. 让我们做得更好 4）麦氏咖啡Good to the last drop. 滴滴香浓,意犹未尽 This Bill of exchange shall be accepted first and then can be honored by the acceptor. (该汇票应先承兑，然后由承兑方进行支付） Words & expressions: Transnational road warriors 从事跨国商务活动的人 Faculty and alumni Performance-review process 绩效考核过程 Make an assessment of sb 对某人作出评价 In a group setting 公共场合 Have a one-on-one session with sb 进行单独会话 Tone down 缓和语气 Career progression 事业发展 Cultural gulf 文化鸿沟 In the arena of international commerce 在国际商务的平台上 Common ground 共同点 At the institutional level 制度层面 Fall short 结果，后果 Ongoing cross-pollination 不断学习他国先进事物 Trait 特征 Be customer-centric 以客户为本 Implement 实施 Commonality 共性 The integration of the global economy 全球经济一体化 See local context ad integral 本土文化语境知识 一些跨国公司英文名称： Procter & Gamble Company 宝洁公司 Johnson & Johnson Ltd. 强生公司 Carrefour China Inc. 家乐福 Bayerische Motor en Werhe AG宝马公司

Business English Reading 商务英语阅读

Business English reading I have learned a lot in the Business English Reading classes. This course mainly analyses business stratages during the development of some famous companies, and introduces some main influencial factors. We talked about P&G Company at the very beginning. P&G is a well-known and successful company all over the world. It produces various products of different brands, for example VS, Pantene, OLAY, Crest, Pampers, Safeguard, Tide, Whisper and Gilllete and so on. These products are trusted generally by consumers and used almost in each family. P&G is a successful example in the same kind of company absolutely. However, it is not easy to gain the big success. It has ever been in danger of becoming another Eastman Kodak Co., a once great company that had lost its way. Thank to Lafley, the current CEO, taking some effective measures, the P&G could get through the trouble. Different with the former CEO, the first thing he told his managers when he took the job was just what they were thinking: focus on selling the company’s major brands, instead of trying to develop new brands. He has replaced more than half of the company’s top 30 officers and cut 9,600 jobs. And he has move more women into senior positions. He wants a focused, flexible company, that’s why he does all the things. To reach this goal, he has adopted the policy of outsourcing: he outsourced P&G’s information-technology operation to Hewlett Packard Co.. As to sales, Lafley suggests that they should remain the biggest retailer Wal-Mart stores, and develop more wholesalers to promote sales quotas. All these correct decisions owe to Lafley’s significant cognition and well preparation. Of course, there are many other successful examples. Too much factors can have effects on a company’s destiny.Of all the factors, the most important is the ability of leadership in management and decision making. Leadership includes the top leaders, CEO or president or general manager, and managers of each department. These leaders can be regarded as the main body of a company, so the quality of the body directly influences the whole company’s development. Every department has its own responsibility, only all departments work well can the whole company goes well. No matter what happened, capable leaders always catch up with proper methods to solve those problems to keep company running normally. Although sometimes it may be suffer a big shock, like economic crisis, good leadership must be able to negotiate a countermeature to avoid loss or reduce loss. This’s the most important function of leaders. Therefore, if we want to know whether a company can go further or not, we just need to realize what kind of leadershis it has. In my opinion, if a company wants to become a success, it should have the following points: first, it is based on quality-reliable products; second, it should win a good credit by considerate service and reasonable products price; third, keep communicating with consumers in order to know what the product that consumers really want is; forth, it should have an outstanding leading group to manage the company. For this reason, I think P&G is really an example of success.

BEC课堂笔记

1、This pa per studies how market segmentation between neighboring provinces affects provincial-level economic growth.We find that market segmentation has inverse-U-shape effect on current and future economic growth.For more than 96% of the observations,market segmentation increases growth.We also find that for observations with higher economic opening,market segmentation has stronger pro-growth effect.This means that the provincial governments have given up domestic scale effects when enjoying scale economy from international trade. To avoid the“Prisoner’s Dilemma” in the inter-provincial fragmented growth,only coordination from the central government and the development of private economy can integrate domestic market,so that China as a whole may benefit from domestic scale economy. 本文研究市场细分在相邻省份如何影响省级经济增长。我们发现市场细分呈倒U形状影响当前和未来的经济增长。96%以上的观察显示,市场细分增加经济增长。我们还发现,更高的经济开放,市场细分具有较强的促进增长的效果。这意味着地方政府享受规模经济与国际贸易时放弃国内规模效应。 避免“囚徒困境”跨省的支离破碎的增长,只有协调从中央政府和私营经济的发展才可以整合国内市场,因此,中国作为一个整体可能会受益于国内规模经济。 2、In Japan,the cyclical showing of investment was probably the dominant factor in weaker growth .but a slump in construction of rental housing and the fading of a tax-cut-induced boom in auto sales also contributed. In Germany,the role of investment,was dominant as well. Unification further boosted investment,which then appeared to diminish,as expectations of profitability were dampened by higher wages and high short-term nominal and real interest rates .Upward pressures on wages and interest rates generally dampened economic activity in Germany during 2001.The special factor there was the pressure on interest rates that arose from the financing of unification and from anti-inflationary monetary policy.Inflation as measured by the GDP deflationary slackened in most of the G-7.It continued to decelerate in North America and edged down in Japan. 在日本,投资周期性显示可能是弱增长的主导因素。建设租赁住房的下滑，汽车销量由减税引发的繁荣的衰弱，也起到了推波助澜的作用。 在德国,投资的作用,也占主导地位。统一进一步增加投资,然后出现被更高的工资和高短期名义利率和实际利率所抑制的预期盈利减少,。工资和利率的上行压力通常抑制经济活动在2001年在德国。特殊的因素有从统一的融资和反通胀的货币政策中出现的利率的压力。以国内生产总值衡量的通货膨胀放缓大部分的七国集团通货紧缩并且在北美和日本继续减速。 3、Even more striking ,China's entrepreneurs are starting to hunt for opportunities abroad.In the past year,capital steel,a state-owned conglomerate with 205000,employees,purchased steel operation in the United States and announced plans to build Semiconductor chips in cooperation with NEC of Japan.In December Capital outbid a Japanese-Mexican-Chilton consortium to buy Peru's leading iron-and-steel complex,Hierroperu. The $312 million purchase makes capital the second largest foreign investor in Peru.Other state-affiliated companies,including CITIC and China Resources,Inc.,are branching out from Hong Kong to establish overseas posts as varied as diamond-trading operations in Slilanka and brokerage services in New York. 更令人吃惊的是,中国的企业家们开始寻找海外机会。在过去的一年中,首都钢铁、拥有205000美国员工国有企业集团, 从美国购买钢铁交易，宣布计划建立与日本电气合作的半导体芯片。12月首钢出价高于

商务英语阅读

商务英语阅读 In 1993 ,New York State ordered stores to charge a deposit on (饮料)containers. Within a year, consumers had returned millions of aluminium cans and glass and plastic bottles. Plenty of companies were eager to accept the aluminum and glass as raw materials for new products,but because few could figure out what to do with the plastic, much of it would be buried in land fills (垃圾填埋场). The problem was not limited to New York. Unfortunately, there were too few uses for second-hand plastic. Today,one out of five plastic soda bottles is recycled (回收利用)in the United States. The reason for the change is that now there are dozens of companies across the country buying discarded plastic soda bottles and turning them into fence posts,paint brushes,etc. As the New York experience shows，recycling involves more than simply separating valuable materials from the rest of the rubbish. A discard remains a discard until somebody

商务英语阅读

商务英语 商务英语是以适应职场生活的语言要求为目的，内容涉及到商务活动的方方面面。商务英语课程不只是简单地对学员的英文水平、能力的提高，它更多地是向学员传授一种西方的企业管理理念、工作心理，甚至是如何和外国人打交道，如何和他们合作、工作的方式方法，以及他们的生活习惯等，从某种程度上说是包含在文化概念里的。 简要介绍 “商务英语”的概念从提出到今天，起始时间已经不短了，但在国际化大趋势下，英语学习市场风起云涌的今天，很多培训机构又把商务英语作为了其主要的培训项目。究竟什么是商务英语？它又适合什么人读呢？我们仅仅从我们的角度来进行一些阐述，供大家参考。 从英语培训的目的来看，既有考试培训，又有能力培训，商务英语界乎两者之间。 在中国的市场更加深入地融入到国际经济社会之中时，国内人才市场由于大批外资公司的登陆，对商务英语的人才的需求也愈来愈大。不过我们再次要说明商务英语并不是万能的，也不是独立存在的，许多外企需要员工具有更加专业性的英语能力－－“职业英语”，比如ETS 的TOEIC和TOPE，也有人把TOEIC统称为商务英语，其实二者是有区别的，他们的含义与作用都不同。对于职业英语而言，学员参加

某一项测试并得到一定的分数来证明其对英语语言的应用能力。学生需要和得到的是一个分数，证明其有能力承担相关的工作。而事实上，比如托福，得到高分的考生并不证明其拥有了相对应的能力。而商务英语，作为一种特定的教程，强调的不仅仅是语言的水平，而是一种实际综合素质的提高。B E C会帮助学员学会如何利用英语语言达到更高的职业目标。例如西方的管理理念、工作心理、如何与外国人打交道等等，实际的在工作中给学员以帮助。 “商务”、“英语”、若即若离 关于商务英语，不少人会有疑问，究竟是“商务中的英语”还是“商务加英语”，“商务”与“英语”两者内部到底是什么关系？确实纠缠不清！我们的汉语老师曾少波就说过：“从构词上看，‘商务英语’有点儿怪怪的－－为什么这样说呢？道理很简单，难道你也认可了‘商务汉语’？” 相信大家学习语言的目的不会是为了研究吧？大部分人都是为了用这个语言工具去跟别人交流。商务英语的培训也一样，其核心在于沟通的培训。当今的商务活动强调人实际的商务沟通能力，能否用最准确、清晰的商务语言来与老板和客户进行沟通、交流在很大程度上决定你成功与否。当然，达到沟通的理想状态和以“商务”为核心的这样一个语言培训过程，商务英语的教师应该有扎实的英语功底和丰富的商业背景。只有具备语言、商业知识、商务技能的老师，在课堂上

商务英语阅读教程2——英译汉

Unit 1 1. The World Bank’s key role is to improve living standards and assist developing nations through making credit and other forms of assistance available to achieve a sustainable development. 世界银行的关键作用是通过提供信贷和其他形式的援助来实现可持续发展来提高生活水平和协助发展中国家。 2. So in order to smooth out the international business cycle, and thus reduce the duration and damage of recessions, OPEC could temper oil prices and control booming or slumping economic growth. 所以为了消除国际商业周期，从而减少经济衰退的时间和损失，石油输出国组织可以调低油价，控制经济增长或萧条。 3. Its members benefit from liberalized trade gaining access to a larger demand market, new technologies, managerial techniques, raises in living standards, and employment opportunities. 其成员受益于自由贸易进入更大需求市场，新技术，管理技术，提高了生活水平和就业机会。 4. Under his influence, the organization’s international secretariat was established in Paris and he was instrumental in creating the ICC International Court of Arbitration in 1923. 在他的影响下，该组织的国际秘书处在巴黎成立，他在1923年创建了国际商会国际仲裁法庭。 5. ICC’s reach—and the complexity of its work—have kept pace with the globalization of business and technology. In the 1920s ICC focused on reparations war debts. 国际商会的影响力及其工作的复杂性与商业和技术的全球化保持同步。20世纪20年代国际商会专注于赔偿战争债务。 6. A decade later, it struggled vainly through the years of depression to hold back the tide of protectionism and economic nationalism. 十年后，它徒劳地挣扎着通过几年的萧条，以遏制保护主义和经济民族主义的浪潮。 7. As membership grew to include more and more countries of the developing

商务英语课程标准

《商务英语》课程标准一、课程基本情况表

二、课程性质本课程为商务英语专业必修课程。 三、课程定位1．本课程在专业课程体系中的地位作用本课程是商务英语专业的必修课程，它是在学生掌握英语听、说、读、写技能的基础上，增加了商务情景下商务英语的运用，为学生学习其它涉外商务专业课程打好英语基础。 ．本课程与职业岗位工作的关系2本课程更大程度上体现了学习与职业的挂钩，传统英语已经远不能满足现代职业岗位对于多功能人才的需求，尤其是在对外贸易日益频繁的情况下，因此，商务英语也就应运而生，将语言与专业岗位有机融合，更好的适应了社会的需求。．本课程对职业素质养成与职业能力培养的作用3本课程是英语语言能力与国际贸易、商务函电等专业课程的有机融合，使学生的职业素质和能力进一步加强，让学生在日后的工作中具有更强的职业竞争优势，更加适应现代社会对复合型专业人才的需求。4．本课程与前、后课程的关系本课程以基础英语知识和技能为根本依托，要求学习者熟练掌握英语语言及技能运用的基础上，强化商务知识和商务技能的学习和运用，学习者需把商务知识和英语语言的运用融会贯通，同时该课程与其它专业课程也相辅相成，互为基础，对于基础英语和专业课程起着承上启下的作用。 四、课程设计思路1．以就业为导向、能力为本位、职业实践为核心的设计思路本课程本着以学生为中心，充分考虑学生的特点和专业需求，以就业为导向，以“必需，实用，够用”为度，以培养学生的综合能力为本位，以职业实践为核心，以培养高素质的劳动者为目标，以适应当代职业教育和岗位需求的发展与需要。．以理论联系实际、知识点与技能点相结合的设计思路2本课程应创设仿真商务环境，就所需掌握的知识点与技能点进行典型教学，有针对性． 的开展教学活动，让学生在实际情境中掌握和运用所需知识，跨越理论与实际间的鸿沟， 以到达融会贯通的水平。 3．以案例分析、实证分析为主体的设计思路 本课程应安排具体的商务实例，进行情境教学，以案例、实证分析为主线展开教学， 引导学生进入实际案例，身临其境的学习课程知识点和技能点，并进一步在实际商务实例 运用和巩固所学的知识。 4．以业务流程为主线的设计思路 本课程应根据具体的业务或商务活动开展的流程为主线进行教学，并把业务流程分解 为各工作业务模块，使学生以业务流程为依托，熟悉业务操作流程并在其过程中熟练掌握 和运用所学知识和技能。 5．以生产经销电子产品的商贸行业为背景 本课程中涉及的商务活动、商务专业术语、产品专业术语、案例、情景等都是以生产 经销电子产品的商贸行业为背景。 五、课程目标 1．学习目标 通过本课程的学习，学生应在原有英语基础知识上强化商务知识的学习和商务英语语言 应用能力的训练，进而既具备商务基础知识又能不断提高商务英语语言综合技能，为将来

商务英语阅读 文中的翻译

1.At the same time, U.S. President Barack Obama announced he would be skipping an E.U.-U.S. confab in Spain in May, frustrated, it appeared, with the endless summitry that goes with accommodating the E.U. Little wonder that Europe finds itself in one of its periodic bouts of angst-ridden self-doubt. 同时，美国总统巴拉克·奥巴马宣布并不会出席五月份在西班牙举行的欧美洽谈会。于无数迁就欧盟的会议来讲，这有点泄气。难怪欧盟发觉自己处在忧心忡忡的自疑的周期循环中2.All told, the strength of the developing world has supported the global economy 总之，发展中国家的力量撑起了世界经济。 3.A burst of productivity could lift incomes and profits. That would enable consumers to repay some of their debt yet continue to spend. 劳动生产率的提高会增加收入和利润，这会使消费者在偿还一部分债务的同时继续消费。1.But change is upon us. The developed world of the haves is struggling to restart growth and preserve welfare states, while the world of the once have-nots has out of the downturn 世界形势正发生着变化。在发达国家的富人们努力重新刺激经济增长并维持社会福利的时候，曾经的穷人们却已经摆脱了经济困境 2.But this particular recession was triggered by a financial crisis that damaged the financial system’s ability to channel savings to productive investment and left consumers and businesses struggling with surplus buildings, equipment and debt accumulated in the boom. 但是由于本次经济萧条是由金融危机引发的，后者严重削弱了金融体制有效分流投资的能力，使消费者和企业在经济繁荣期积累下的多余建筑、装备和债务中费力挣扎。 3.But the bubbles popped in the late 1980s and early 1990s, and Japan fell into a slow but relentless decline that neither enormous budget deficits nor a flood of easy money has reversed. 但泡沫破裂在80年代末和90年代初，日本陷入了缓慢但无情的经济衰退，无论是巨额财政赤字也不是热钱逆转。但气泡突然出现在20世纪80年代末和90年代初，日本陷入了缓慢但无情的，无论是巨大的预算赤字，也不是宽松的货币洪水已经扭转下降。 4.Bartenders say the clientele these days is too cost-conscious to show the studied disregard for money that was long considered the height of refinement. 酒保说，顾客现在对价格太敏感了，不再像以前那样装清高对钱故意表示出一种漠视。 1.Contrast this to Russia, where thuggish autocracy has created an "anything goes" environment in which neither investors nor most officials have any idea what might happen from one moment to the next. 与此相反，俄罗斯，残暴的专制创造了一个“一切”的环境中，无论是投资者也不是大多数官员知道下一刻会发生什么。与此相反的俄罗斯，在那里创造了凶残的专制的“怎么都行”的环境中，既不是投资者，也不是大多数官员有任何想法可能会发生什么，从一个时刻到下一个。 2.China is the only major economy that is likely to show signficant growth this year , because it is the only one that routinely breaks every rule in the economic textbooks.In fact,the main reason China is not slowing as fast as the order big five economies is its capacity for macro-economic control. 中国是今年唯一呈现出重大发展的主要经济体，由于它通常是唯一敢于打破经济教科书中每一条例的经济体。事实上，中国不像其他五大经济体那样发展缓慢的主要原因是，它宏观调控的能力。 1.Europhiles dusted off their familiar dream: of a newly emboldened world power stepping up to calm trouble spots, using aid and persuasion where it could, but prepared to send in troops when it