商务英语泛读第1周教案

商务英语泛读（2册）教案――第1周

《新编剑桥商务英语(初级)》(第二版)教案

《新编剑桥商务英语（初级）》 （第二版） 教案 教材：《新编剑桥商务英语(初级)》（第二版） Lan Wood, Cartin Lloyd-Jones, Anne Williams编著, 经济科学出版社， 2002年3月

《新编剑桥商务英语(初级)》课程单元教学设计一、教案头

二教学设计

第一次课设计梗概（2课时） （1）告知学生本课程的总体安排、教材的处理，上课的方式、明确学习目标——掌握商务公司运作,通过BEC初级考试.为了提高学生的积极性并使他们了解在平时的学习中应提高哪些能力，告诉学生现在用人单位对员工的要求，第一要有一定的专业素质，二是情商要高,即懂得如何交流,如何为人处事,所以，在教学中,主要采取活动教学,通过各种各样的活动,提高学生的自信心和交流能力。并给学生分享往届学生的就业经历和心得. （2）考核方式 第一次上课时主要告知学生每次课，每个活动环节都很重要，课程终结考核主要来自两个方面，一是整组的表现,即各个公司在各种课堂活动上的表现；二是个人的主动表现和提问表现.只要平时刻苦努力,积极主动，自然而然就能取得优秀的成绩。（3）进入正题 本次课的项目主要是介绍公司的职务分类,职能范畴，名片。 Listening 1: Listen to the tape to finish the exercise and discuss the business card.

●Discussion: Different positions and duties in a company. ●Listen 2: Find the different duties in a company. ●Game: Divide students into different groups to play a game in order to review the present simple. ●Reading: Know more about the different duties in a company. ●Vocabulary: Remember all the new words in this unit and finish the exercise in the book. ●Speaking: 1. Design a business card of everyone. 2. Set up a company, four students in one group. 详案 Unit 1 Part One Introduction and Job description I.Aims and Objectives: At the end of this session, the students should be able to: a.Know the general information about Cambridge BEC Preliminary, the useful study strategies for this course and the content of Pass Cambridge BEC Preliminary. b.Talk about jobs, practise listening for specific information and review the present simple. II.Session Outline 1.Greetings 2.Duties: 1) Warmer (books closed): T asks Ss the definition of business cards and how important business cards are to them and the people they are familiar 2) Listening 1: a. T introduces the Chamber of Commerce and gives more information if requested( it is an organization which operates on a local basis; it helps business by promoting the area; it offers business opportunities for its members through a variety of services and events) b. T focus Ss’ attention on the business cards and clarifies job vocabulary where necessary. Ss listen to six new Chamber of Commerce members speaking and number the business cards in the order in which the people speak. c. Check th e Ss’ answers and listen to the tape again to make sure everyone understands it.

商务英语教案.doc

商务英语教案 篇一：商务英语教案 商务英语教案 Chapter 1 International Business English I. Suggested Teaching Plan Students will be able to: 1. understand the key idea of the international business ; 2. master some basic terms of international business English; 3. conduct a series of reading, listening, speaking and writing activities related to the theme of the unit; 4. complete all the relative exercises in this unit collaboratively with other peers. 1st periodpre-reading activities 2nd periodwhile reading 3rd periodhighlights of the text 4th periodafter-reading activities II. Teaching Method 1. ppt or 2. teacher gives lecture mainly or 3. students read, teacher asks questions with detailed explanation or 4. ask students to do ppt for presentation

《高级商务英语》教学大纲

高级商务英语（1）教学大纲 一、课程基本信息 课程名称：高级商务英语(1) 课程类别：专业课 学分： 4 学时数：48 二、适用专业、层次 适用英语商务专业、财经专业等具有英语中高级水平的学生。 三、教学目的及基本要求 本课程为中高级的商务和经济英语课程，旨在帮助专业学生比较系统地了解商务经济领域中的基础概念，培养学生用英语表达和理解商务和经济专业概念的听说读写等方面的能力。 修学本课程需要学生具有中高级的英语水平和很强的自主安排学习的能力，课程中的听说操练均须学生在课外自主完成。 四、教学内容 本课程由15个单元构成，每单元约3学时。 具体单元内容如下： Unit 1 The three sectors of the economy Unit 2 Management Unit 3 Company structure Unit 4 Work and motivation Unit 5 Management and cultural diversity Unit 6 Recruitment Unit 7 Labour relations Unit 8 Production Unit 9 Products Unit 10 Marketing Unit 11 Advertising Unit 12 Promotional tools Unit 13 Accounting and financial statements Unit 14 Banking Unit 15 Stocks and shares

五、使用说明 本课程的主教材English for Business Studies 及配套CD，从听说读写几方面全面培养学生对专业商务和经济基本概念理论的了解、熟悉以及自我实践能力，课程具有一定难度，修学本课程的学生请先完成商务英语1-4（或3-4）的学习，学生需在本学期独立完成两次作业，考核内容可包括作业的内容，考核以期末考试为准。本课程仅为高级商务英语系统课程的前半部分，请修学本课程的学生继续完成高级商务英语（2）的学习。 六、主要参考书目 本课程的教材采用由剑桥大学考试委员会推荐的BEC中级考试用书《新剑桥商务英语（高级）》（Working in English），由Leo Jones主编，人民邮电出版社出版。我校商务英语的资深专家夏纪梅老师主编改编。部分课堂练习来自其他商务英语书籍。 高级商务英语（2）教学大纲 一、课程基本信息 课程名称：高级商务英语(2) 课程类别：专业课 学分： 4 学时数：48 二、适用专业、层次 适用英语商务专业、财经专业等具有英语中高级水平的学生。 三、教学目的及基本要求 本课程为续接高级商务英语（1）的课程，是中高级的商务和经济英语课程，旨在帮助专业学生比较系统地了解商务经济领域中的基础概念，培养学生用英语表达和理解商务和经济专业概念的听说读写等方面的能力。 修学本课程需要学生具有中高级的英语水平和很强的自主安排学习的能力，课程中的听说操练均须学生在课外自主完成。 四、教学内容 本课程由15个单元构成，每单元约3学时。

unit 5

Unit 5 Section one (2 periods) Text A The Job Search 1. Teaching aims: (1) let students know about the process of getting a job (2) expand the vocabulary 2. Teaching content: (1) the process of getting a job (2) reading skills 3. Important and difficult points: (1) understand text A (2) improve the reading skill 4. Teaching methods: Communicative and task-based teaching methods 5. Teaching process: Step 1: Warm-up questions (1)When you look for a job, what is the most important thing you are after? (2)What preparations will you make for a coming interview? Step 2: Ask student to read text A and find out the following information (1)How many stages do the process of getting a job include? What are they? (2)What sources are available if you want to investigate for information on employers in your career field? (3)What is resume and cover letter? (4)What are the general points to remember about writing resumes and cover letters? Step 3: Explain text A—new words and phrases Qualification 资历，资格 Duplicate 复制 Flawless 无暇的 Inventory 存货清单 Job opening 职位空缺 Want ad 招聘广告 Step 4: ask students to finish the exercises and check answers Step 5: How to write resume ? Resume Name Address Tel. OBJECTIVE EDUCA TION JOB EXPERIENCE Step 6: ask students to preview text B and role-play it Section two (2 periods) Text B Women Need Not Apply 1. Teaching aims:

外贸英语函电第五版答案

作文字数要求100-200字！ Unit2 1.CDBBBBDCBB 2.(1)regards,say(2)specialized,with(3)with,by(4)If,interesting,enquiry(5)available(6)p opularity(7)finances,to(8)compliance 3.(1)Weareoneoftheleadingimportersdealinginelectronicproductsinthearea,andtakethis opportunitytoapproachyouinthehopeofestablishingbusinessrelations. (2)Wehavebeenengagedinhandlingimportingandexportingofmachineryandequipmentf ydraftatsight. (5).Youarecordiallyinvitedtotakeadvantageofthisattractiveoffer.Weareanticipatingalar georderfromtheUnitedStates,andthatwillcauseasharpriseinprice. (6).WewillsendyouafirmofferwithshipmentavailableintheearlyMayifyouorderreachesu sbeforeMarch10. (7).Becausethereisabriskdemandforthegoods,theofferwillbeopenonlyfor5days. (8).Wearegivingyouafirmoffer,subjecttoyourreplyhereby5p.m.ourtime,Tuesday,July10 Unit5 1.(1)on,fulfill,with,to,with (2)to,with,on (3)of,from,for,on,terms 来源：网络转载

商务英语教案

NO: 1 授课章节Unit 1: Introduction 课时 安排 4课时 教学目的要求1.To understand what is the business English and what is the electronic business 2.To know the meeting style and etiquette,and to set meeting agenda 3.To learn to write the correct letter in business 教学重点难点1.The difference between the business English and General English 2. Reading skill: skimming strategies. 3.Business talking: etiquette in business meeting 4. Writing skills: meeting agenda and business letter 教学内容及时间安排方法及手段 1.Warm-up (5 minutes) 2.Background Information. (5 minutes） 3.New words and Expressions. (10minutes) 4.Text Reading(25 minutes) 5.Writing : meeting agenda and the correct letter in business (45 minutes).Multimedia courses with explanation from the teacher ,group discussion among students https://www.sodocs.net/doc/5219004150.html,municative teaching method 作业布置： a.Make an advertisement for a company b.Write a business letter 备注：学生能了解商务英语的定义以及商务交际的技巧。

外贸英语函电课程设计论文.docx

1行业分析近年来，中国成为国际贸易增长中最显眼的亮点，各地区各部门对外经济贸易业务往来日益频繁，而且随着外贸体制改革的深入，将会有更多的部门与企业走上世界，直接参与对外贸易，这使得社会对外贸人才的需求量大大增加。 另外，以培养外贸人才为主的国际贸易和商务英语专业的毕业生却面临着素质不高、就业难的问题，主要原因是培养的学生缺少体验进出口业务操作过程的机会，学生无法达到既熟悉商务实践、又有扎实的英语实际水平的国际商务技能型人才的标准。 2课程学习目标知识目标掌握外贸各环节函电磋商中常用词汇和外贸英语函电的格式、专业词汇、行文方法与文体特点等方面的知识。 技能目标具备扎实的国际贸易知识和实践技能，同时又必须有良好的英语语言沟通的技能。 能力目标培养学生在外贸业务活动中正确地使用英语和对外进行各项业务联系及通讯活动等方面的能力。 3课程设计的理论依据能力本位教育加拿大的理论认为教育应以能力为本位，能力是包括完成某一特定职业任务所需要的知识、能力和态度。 能力本位教育以全面分析职业角色活动为出发点，以提供产业界和社会对培训对象履行岗位职责所需要的能力为基本原则，强调学员在学习过程中的主导地位，其核心是如何使学员具备从事某一种职业所必需的能力。 能力本位教育是以从事某一种职业所必需的能力为出发点来确

定培养目标、设计教学内容、巧用教学方法、评估教学效果的一种教学实践模式。 4课程设计的理念与思路4．1设计理念《外贸英语函电》课程以工作过程为导向，遵循课程设置紧贴贸易流程，教学内容紧贴岗位能力，教学情景紧贴工作环境的课程开发原则，采用仿真式和体验式的教学模式，创设虚拟的外贸工作环境，通过现代的教学手段和多样的教学方法，培养学生具备外贸函电的撰写能力和在仿真的商务环境下进行外贸业务流程的操作和商务谈判能力。 4．2设计思路《外贸英语函电》课程从具体的职业岗位群的能力需求和职业分析入手，按照分析岗位职业能力→归纳核心能力→研究实际工作过程→提炼典型工作任务→重构课程内容的流程来进行课程开发，把课堂学习和实践工作动态有机结合起来。 4．2．1以职业能力为依据组织课程内容《外贸英语函电》课程内容的遴选紧密围绕典型的外贸业务活动来选取和组织，从职业工作出发，通过解构职业工作能力、提取典型工作任务来重构课程学习内容并安排教学顺序，共设计了六个能力项目和相应的子项目，具体项目内容如下，项目一开发客户;项目二磋商交易;项目三达成交易;项目四支付贷款;项目五履行合同。 4．2．2以国际贸易流程为依托设计学习情景《外贸英语函电》以国际贸易流程为依托，坚持工作过程、校企共建和教学做合一的教学指导思想，通过仿真式项目———实务、实训、实战教学体系，创设虚拟外贸工作环境场景，采用任务导向和情景体验教学方法。

商务英语函电期中卷

期中教案质量检测卷 科目：商务英语函电 Ⅰ。Choose the correct answer(20%) ( )1.The quality and prices of our products compare favorable with _________ of Japanese makes A.these B.those C.which D.that ( )2.We are prepared to allow you a 10% quantity discount if your order _________ 200 cartons A.exceed B.exceeded C.exceeding D.exceeds ( )3.We are sure that our new products will _______ warm reception in your country. A.meet B.meet for C.get D.receive ( )4.The package _______ garments in different sizes and colors A.is consisted of B.makes of C.consists of D.makes up of ( )5.Being moderate in price and attractive in packing, our toys are very popular _______customers in the U.S.A. A.of B.for C.with D.to ( )6.We regret _____ to give you an immediate reply. A.being able B.be able C.unable D.our inability ( )7.________be prepared to act as our agent, we would warrant a commission of 5% A.Should you B.If you would C.You should D.Would you ( )8.We quote ________ this article ________US$10 per case FOB Shanghai. A.of 。in B.of 。at C.for 。in D.for 。at ( )9.As the goods you ordered are now _____,we will ship them as early as possible A.in stock B.out of stock C.stock D.have stock ( )10.Since the shipment consists of seasonable goods ,it is necessary that it _______as soon as possible. A.was delivered B.be delivered C.is delivered D.would be delivered ( )11.We regret that we have to _____ our order because of the inferior quality of your prpducts A.carry out B.execute C.cancel D.draw up ( )12.You have authority to draw a 60 days’ draft _______ our bank against this credit for the amount of your invoice. A.to B.in C.for D.on ( )13.For the goods under our Contract No.80, wehave booked space on s.s.”East Wind”_____ arrive at London around May 19. A.is due to B.due to C.which due to D.due ( )14.It is our firm belif that this business relationship will prove ________ A.mutual beneficial B.mutually benefit C.mutual benefit D.mutually beneficial ( )15.We can not but _____on you for the recovery of theloss. A.to claim B.claim C.claiming D.claimed ( )16.We have no choice but _______ your proposal for payment by D/P. A.accept B.to accept C.accepting D.having accepted ( )17.We regret ______to supply thegoods you demand. A.being able B.being uanble C.to be able D.able to ( )18.The notice given by the shipper after the shipment of the goods is called _____ A.shipping notice B.shipping instruction C.shipping advice D.shipping documents ( )19.You need to apply______the authorities ______the import license. A.to 。for B.for 。to C.on 。for D.on 。against ( )20.Pl ease ship the first lot under Contract No.122 by s.s.”Peace”_____sail on July 5. A.scheduled to B.is schduled to C.which due to D.is due to Ⅱ.Translate the following terms from chinese into English(15%) 1. 议付行 2. 信用证的延展 3. 商业发票 4. 实盘 5. 运费预付 6. 试订单 7. 跟单托收 8. 价格术语 9. 保险费 10. 市场份额 Ⅲ.Translate the following terms from English into Chinese.(10%) 1. the customs 2. consignee 3. trade negotiation 4. general average 5. payment in advance 6. insurance agent 7. certificate of origin 8. GSP 9. partial shipment 10. draw one’s attention to sth. Ⅳ.Complete the following sentences(20%) 1.We are making you the following offer,subject to ________________________________________________ ____________________________________(以8月12日前到你方复到为有效) 2.Kindly give priority to _______________________________________________________(优先考虑我方的要求)and send us your early favourable reply. 3.The contract stipulates that ___________________________________________________________(货物分三批等量装运)，each every two month. 4.Buyer ask us to ___________________________________________________________________________ 请 不 要 在 密 封 线 内 答 题 专业科： 班级： 学号： 姓名： A 请 不 要 在 密 封 线 内 答 题 专业科： 班级： 学号： 姓名： A

新编剑桥商务英语初级第三版教案

《新编剑桥商务英语（初级）》 （第三版） 教案 教材：《新编剑桥商务英语(初级)》（第三版） Rolf Cook and Mara Pedretti with Helen Stephenson编著, 经济科学出版社， 2008年10月

《新编剑桥商务英语(初级)》课程单元教学设计一、教案头

二、教学设计

第一次课设计梗概（2课时） （1）告知学生本课程的总体安排、教材的处理，上课的方式、明确学习目标。 两个目标：通过听、说、读、写及分组讨论，案例表演和课堂演示,培养学生在商务情景下的工作习惯和交流意识；尽量通过BEC初级考试。 两个要求：为了提高学生的积极性并使他们了解在平时的学习中应提高哪些能力，告诉学生现在用人单位对员工的要求，第一要有一定的专业素质，二是情商要高,即懂得如何交流,如何为人处事。 教学方式：在教学中,主要采取活动教学,通过各种各样的活动,提高学生的自信心和交流能力。将学生分为六组，每组四人，一个组即为一个公司，每个组员都有一个职位，第一周确定每个组员的职位。第三、四周确定公司的名称、职能和业务范畴，并在全班演示。（2）考核方式 平时表现：两个方面，一是整组的表现,即各个公司在各种课堂活动上的表现；二是个人的主动表现和提问表现.只要平时刻苦努力,积极主动。 期末卷面：一整套BEC初级的模拟题。 口试：口试的形式仿照BEC初级口试形式并加上案例表演。 （3）进入正题 本次课的项目主要是介绍公司的职务分类,职能范畴，撰写个人简介及设计名片。 ●Reading: Read and get to know the format of BEC preliminary exam. ●Reading and Discussion: Read the materials about Training and Workshops in order to know the job title and responsibilities.

商务英语泛读 期末考试试卷

..... 商务英语泛读期末考试试卷 一、Reading in Depth Directions: In this section, there is a passage with ten blanks. You are required to select one word for each blank from a list of choices given in a word bank following the passage. Read the passage through carefully before making your choices. Each choice in the bank is identified by a letter. Please mark the corresponding letter for each item on Answer Sheet 2 with a single line through the centre. You may not use any of the words in the bank more than once. Questions 47 to 56 are based on the following passage.(将正确答案的序号填入题中的括号内，错选、多选均不得分。本大题共30小空，每空1分,共30分) TEXT A Every year in the first week of my English class, some students inform me that writing is too hard. They never write, unless assignments __1__ it. They find the writing process __2_ and difficult. How awful to be able to speak in a language but not to write in it --- __3__ English, with its rich vocabulary. Being able to speak but not write is like living in an __4__ mansion(豪宅) and never leaving one small room. When I meet students who think they can’t write, I knots, as a teacher my __5__ is to show them the rest of the rooms. My task is to build fluency while providing the opportunity inherent in any writing activity to __6__ the moral and emotional development of my students. One great way to do this is by having students write in a journal in class every day. Writing ability is like strength training. Writing needs to be done __7__, just like exercise; just as muscles grow stronger with exercise, writing skills improve quickly with writing practice. I often see a rise in student confidence and __8__ after only a few weeks of journal writing. Expressing oneself in writing is one of the most important skills I teach to strengthen the whole student. When my students practice journal writing, they are practicing for their future academic, political, and __9__ lives. They build skills so that some day they might write a great novel, a piece of sorely needed legislation, or the perfect love letter. Every day that they write in their journals puts them a step __10_ to fluency, eloquence （雄辩），and command of language. TEXT B Fire can 11 many things. It is dangerous to everyone, but it is 12 useful. We cannot live without 13.In other words, fire is both the 14 and enemy of us. This 15 on whether we use it wisely or not.

《外贸英语函电》教案

《外贸英语函电》 单元教学设计 任课教师：$$$$

单元教学设计基本框架 第一部分：组织教学（时间：10分钟） 因为本单元是该门课程的第一次课，因此本单元两节课中，第一节课我们安排是课程的概述。通过同学都比较关心的国际贸易现状导出我们的课程教学。 第二部分：学习新内容 【步骤一】说明课程教学目的（时间：15分钟） 首先向学生呈现一份从网上截获的商机，要求大家仔细阅读后翻译，问学生在处理这样的信函时什么方面存在问题。引导学生了解《外贸英语函电》课程教学的学习目的。 【步骤二】说明课程教学内容（时间：15分钟） 引导学生一起回顾上学期国际贸易实务当中学到的知识，回答问题：一宗出口业务一般可以分成哪几个主要的阶段。 第一阶段：寻找贸易伙伴，建立销售渠道 第二阶段：对外进行洽谈 第三阶段：合同的履行 结合书本的目录介绍本课程授课的内容。 【步骤三】学习新知识 1、新知识导 入（时间：20分钟） 向学生呈现两份不同格式的英语信函，请同学结合书上的内容回答问题，从而导出我们接下来要介绍的内容：信函的格式。 2、新知识的介绍（时间：25分钟）分别介绍书信常见的几种格式和每种格式的特点。 通过范文，分别介绍一封商务信函的结构。 【步骤四】总结 （时间：5分钟） 我们回顾前面所学的重要知识点：信函的格式、信函的组成部分等。

单元教学设计基本框架 第一部分：组织教学和复习上次课主要内容（时间：10分钟） 回顾了上堂课的内容，在我们上堂课讲的例文中设计几个典型的错误让学生找出并修改，从而复习上堂课讲到的信函的构成等内容。 第二部分：学习新内容 1、信封的写 法（时间： 2、写信的原则 【步骤一】提出问题（时间：20分钟） 向学生展示两份信函： 信函1： Dear John, Very many thanks to you, my dear friend, of the splendid present that you have sent me, and I feel deeply moved by this token of your affection. It is a great consolation for me, in my confinement to hospital by illness. I am glad to tell you, I am making rapid progress toward health every day. Looking forward to joining you at school as soon as possible. Yours affectionately, 信函2： Dear Mr. Hunter,

商务英语函电实训教程.doc

商务英语函电实训教程 基本信息 版次：1 页数：155 字数：252000 印刷时间：2011-11-1 开本：16开 纸张：胶版纸 印次：1 包装：平装 丛书名：国际标准书号 ISBN：978*********82 内容推荐 每个单元都会指出学生在书写该內容的商务函电时最容易犯的一些错误。并指出表达不当的原因，同时给出更好和更恰当的语言表达方式。这些错误或表达不当的例子多是来自于学生本身，因此比较有实用价值。 每个单元內容就是国际贸易中的一个环节。为了让学生能够最大程度地掌握每个环节中的常用词汇和句子，我们在每个单元设置了Checklist供学生参考学习。 为了让学生具备实际的操作能力，根据国际贸易的各个环节及主要內容，我们安排了一连串的Case Practice，每个CasePractice之间是相互联系和连贯的。这样就能让学生在学完每个单元后，有机会进行实践操作，体验整个国际贸易的函电操

作过程，提高高职学生实践操作能力。 本教材突出了高职教学的特点，更加注重教学中学生的实践能力和操作能力，为锻炼学生的动手能力提供了必要的素材，使教师在授课中能够灵活应用教材的内容以培养学生的实践操作能力。 目录 Unit 1 Business Letters Unit 2 Establishing Business Relations Unit 3 Inquiries and Replies Unit 4 Offers and Counter-offers Unit 5 Promotion Letters Unit 6 Orders and Acknowledgements Unit 7 Payment Unit 8 Packing Unit 9 Shipment Unit 10 Insurance Unit 11 Claims and Settlements Unit 12 Business Reports CASE PRACTICE

剑桥国际商务英语教案

New international business English Lesson One Face to Face 1.1 first impressions (1st class) Note: situation analysis 1. your role, you are a visitor, you are a stranger for the people greeting you, you meet them for the first time. 2. the place, now you are in an office , a business situation and this office is an unfamiliar office 3. these people greeting you, the visitor, are not all the receptionist, some are people who happen to be in the office when you arrive. A. 1. self- introduction under business situation (you’re not a student any more, you’re an export clerk, secretary, or sales manager and so on). 5 Sts 2. let’s look at these pictures, these pictures show us different expressions of different people. Could you answer 2 questions of PPT just according to their expressions on their faces? 1) Which person seems the most welcoming? The person of picture 3 and picture 10. Because they smile so pleasantly, sincerely, and friendly 2) Which person seems the most unfriendly? The person of picture 5 and 9. Because the person of picture 5 seemingly would not like to see you, moreover looks like so indifferent, impatient. And the one of picture 9 looks so off-hand, and unhelpful. From this, we can know expression is vital of the first impression, without saying any word, you can give a good or bad first impression on people. So nice smile and friendly eye contact are the most important things if you want to give a good first impression on other people. B. Then l et’s listen to the recording, the order of the recording is the same as the order of the picture, from the one to ten. Discuss the questions of PPT. 1. The man in extract 5 says things so quickly and shortly, and the tone of his voice make him seemingly be rude. He is brusque/abrupt. The woman in extract 9 sounds off-hand, indifferent or causal. And language: YES? WHO? Informal language. All makes her particularly impolite 2. the language they use. We had better use the formal language. The tone of voice, we’d better use the tone which makes our voice sound friendly, hospitable. If you are greeted by the woman in extract 9, you’re sure be given a bad first impression by the woman, so as to give a bad impression on the company’s image. Giving a good impression reflects your company’s image(no company wants its customers to think it’s unpleasant) If you start off a relationship in a friendly, pleasant way, it’s likely to go on in the same way, which will be to every one’s advantage. C. I hear they’re calling for thunder storms all weekend