商务英语泛读A卷
衡水职业技术学院期末考试试卷
2011-2012学年度第一学期
2010级商务英语、应用英语商务英语泛读 A 卷
注意事项：
考生只可在答题纸上答题，在试题卷上作答无效。
Ⅰ. Vocabulary: Match the following words with their definitions. Write your answers on the Answer Sheet.
1. wholesaler A it refers to the channel by which a product or service
is sold
2. inventory B physical product, pure product
3. discount C a detailed list of all the items in stock.
4. life assurance D a person or business that sells goods to the public
5. tangible product E the act of reducing the selling price of merchandise
6. placement F insurance paid to named beneficiaries when the insured
person dies
7. retailer G simplest, oldest, and most common form of business
ownership in which only one individual acquires all the benefits and risks of running an enterprise
8. cash H someone who buys large quantities of goods and resells
them to merchants rather than to the ultimate customers.
9. shareholder I money in coins or notes
10. sole proprietorship J owner of (business) shares or stocks, they are also
called stockholders
Ⅱ. Multiple Choices （2 points for each question, 20 points in total ）
Questions 1-10: There are 2 passages in this part that are followed by 10 questions. For each question, there are four suggested answers marked A, B, C and D. Read the passages. Carefully and then choose the best answer to each of the questions. Write your answers on the Answer Sheet.
Passage 1
Each morning his radio wakes him up with gentle music; the light gradually becomes brighter; the heater switches on and the coffee-percolator begins to make coffee.
For his cat, Bob has provided a warm mat, which he can switch on by computer system if he thinks it may be a bit cold for the cat while he’s out at work. And he’s working on an automatic cat feeder.
Needless to say, he has a security system and a video phone as well as lots of TV sets, a mini-cinema and a satellite system, all controlled by computer. As he comes home from work, he uses his cellular phone to contact the central
controller in the house to make sure the percolator is switched on so that he can have coffee as soon as be gets in.
He lives alone with his cat, so he doesn’t need the central control to switch off the television or the computer to stop children staying up late or wasting their time when they should be doing their homework!
1. Bob hears gentle music on his radio________. A. after his work every day in the afternoon B. while he is repairing his computer at night C. in order to wake up himself in the morning D. in order to learn a popular song
2. Bob war ms the cat’s mat__________ when he’s out at work.. A. by controlling his home computer system
班级：___________ 姓名：__________ 学号：__________
----------------------密-----------------------------------------封-----------------------------------------线--------------
B. by setting an automatic switch before he leaves home
C. by teaching his cat to use the switch
D. by giving a call to the guard of his building
3. What statement is TRUE according to the passage?
A. He has a security system and a video phone as well as a satellite
system at home.
B. He has a part-time servant to help him with the breakfast.
C. He has to get up very early to go out to work at weekends.
D. He lives with his children and a cat.
4. Bob uses his cellular phone to check __
A. whether his supper is ready or not
B. that no other people break into his house
C. whether the coffee percolator is switched on
D. whether his children stay up late or not
5. The central control of his house can be used to switch off the television or the computer___.
A. if he feeds too many cats
B. if he has troubles with his cat
C. if he’s working on an automatic cat feeder
D. if children stay up too late or waste their time
Passage 2
Perhaps the most amazing thing to come out of kinesics, the study of body movement, was suggested by Professor Ray Birdwhistell. He believes that physical appearance is often culturally programmed. In other words, we learn our looks—we are not born with them. A baby has generally unformed facial(脸部的)features. A baby, according to Birdwhistell, learns where to set eyebrows by looking at those around—family and friends.
This helps explain why the people of some regions of the United States look so much alike New Englanders or southerners have certain common facial characteristics that cannot be explained by genetics (遗传学). The exact shape of the mouth is not set at birth. It is learned later. In fact, the final mouth shape is not formed until well into adolescence (青春期). A husband and wife together for a long time often come to look somewhat alike. We learn our looks from those around us.
This is perhaps why in a single country there are areas where people smile more than those in other areas. in the United States, for example, the South is the part where people smile most frequently. In New England they smile less, and in the western part of New York State still less. Many southerners find cities such as New York cold and unfriendly, partly because people on Madison Avenue smile less than people on Peach Tree Street in Atlanta, Georgia. People in densely populated urban areas also tend to smile and greet each other in public less than do people in rural areas and small towns.
6. What does the passage mainly say about babies?
A)Babies copy their facial features from their parents。
B) They always look at people around them.
C) Their facial features are formed after birth.
D) They have different facial features.
7. How does the writer feel about Prof. Birdwhistell's conclusion?
A) He is very surprised but believes it. B) He is quite worried about it.
C) He is rather doubtful about it. D) He is puzzled about it.
8. What does the passage tell us about the mouth shape?
A) New Englanders and southerners have similar mouth shape.
B) Husband and wife usually share their mouth shape.
C) People living close together may have similar mouth shape.
D) It takes a few years to shape the mouth.
9. Which group of the people in the US look most unfriendly according to
the passage?
A) People in the city of New York. B) People in western rural areas.
C) People in the city of Atlanta. D) People in southern states.
10. What is the main idea of the passage?
A) People in rural areas and small towns are usually more friendly.
B) Both babies and adults learn from their environment.
C) Genetics cannot explain certain common facial characteristics.
D) Physical appearance is learned after birth.
Ⅲ.Passage（5points for each question,25points in total）
Nowadays, a cellphone service is available to everyone, everywhere. Probably thousands of people have already been using it, but I just d iscovered it, so I’m going to claim it and also name it: Fake Foning.
The technology has been working well for me at the office, but there are infinite applications. Virtually in any public space.
Say you work at a big university with lots of talky faculty members buzzing about. Now, say you need to use the restroom. The trip down the hall will take approximately one hour, because a person can’t walk into those talky people without getting pulled aside for a question, a bit of gossip, a new read on a certain line of Paradise Lost.
So, a cellphone. Any cellphone. Just pick it up. Don’t dial. Just hold that phone to your face and start talking. Walk confidently down the hall engaged in fake conversation, making sure to tailor both the topic and content to the person standing before you whom you are trying to evade.
For standard colleague avoidance, I suggest fake chatting about fake business:
"Yes, I’m glad you called, because we really need to hammer out the details. What’s that? Yes, I read Page 12, but if you look at the bottom of 4, I think you can see the problem begins right there."
Be animated. Be engaged in your fake fone conversation. Make eye contact with the people passing, nod to them, gesture keen interest in talking to them at a later time, point to your phone, shrug and move on.
Shoppers should consider fake foning anytime they spot a talky neighbor in the produce department pinching (用手捏) unripe peaches. Without your phone at your face, you’d be in for a 20-minute speech on how terrible the world is.
One important caution about fake foning. The other day I was fake foning my way past a colleague, and he was actually following me to get my attention. I knew he wanted to ask about a project I had not yet finished. I was trying to buy myself some time, so I conti nued fake foning with my doctor. "So I don’t need the operation? Oh, doctor, that is the best news."
And then: Brrrrrrng! Brrrrrmg! Brrrrrmg! My phone started ringing, right there while it was planted on my face. My colleague looked at me, and I at him, and naturally I gasped. "What is the matter with this thing?" I said, pulling the phone away to look at it, and then putting it back to my ear.
"Hello? Are you still there?" Oops.
1. Which of the following statements is INCORRECT?
A. Cellphone service is popular among people.
B. Cellphone has much use in office.
C. Fake foning is a new cellphone service.
D. Fake foning is a new discovery.
2. What is fake foning?
A. A strategy to avoid people.
B. A device newly produced.
C. A service provided everywhere.
D. A skill of communication.
3. In the author’s opinion, in order to make fake foning look real one has to
A. talk about interesting matters.
B. behave politely to people passing by.
C. hold the phone while walking.
D. appear absorbed in conversation.
4. What does the last example show?
A. One effective way is to fake fone one’s doctor.
B. One has to be careful while fake foning.
C. Fake foning may not deceive people.
D. Fake foning is always quite successful.
5. After his phone suddenly began ringing, the author
A. immediately started talking to the caller.
B. immediately started talking to his colleague.
C. put the phone away and stopped talking.
D. continued with his fake conversation.
Ⅳ. Cloze
A young woman was driving through the _1 countryside. It was dark and raining. Suddenly she saw an old woman _2 the side of the road, _3_ her hand out as if she wanted _4_. “I can’t _5_ her out in this weather,” the woman said to herself, so she stopped the car and opened the door.
“Do you want a lift?”she asked. The old woman _6 and climbed into the car. After a _7 she said to the old woman, “Have you been waiting for a long time?”The old woman shook her head. “__8_,”thought the young woman. She __9_ again. “Bad weather for the time of the year.”She said. The old woman nodded. No matter __10_ the young woman said the hitchhiker(搭便车的人) gave no answer __11_ a nod of the head.
Then the young woman __12_ the hitchhiker’s hands, which were large and hairy. Suddenly she __13_ that the hitchhiker was __14_ a man! She stopped the car. “I can’t see out of t he rear screen,”she said, “Would you mind _15 it for me?”The hitchhiker nodded and opened the door. __16_ the hitchhiker was out of the car, the frightened young woman _17
When she got to the next village she __18_ to a stop. She noticed that the hitchhiker had __19_ his handbag __20 She picked it up and opened it. She gave a gasp(喘气); inside the bag was a gun!
1. A. lovely B. lonely C. noisy D. crowded
2. A. at B. beside C. by D. near
3. A. holding B. to hold C. to be holding D. to be held
4. A. an aid B. a taxi C. a car D. a lift
5. A. permit B. leave C. allow D. order
6. A. answering B. shook C. nodded D. smiles
7. A. while B. moment C. time D. period
8. A. Curious B. Interesting C. Strange D. Wonderful
9. A. told B. did C. made D. tried
10. A. when B. which C. how D. what
11. A. except for B. apart from C. other than D. more than
12. A. saw B. noticed C. watched D. observed
13. A. recognized B. realized C. recovered D. remembered
14. A. practically B. basically C. actually D. probably
15. A. clear B. cleared C. to clear D. clearing
16. A. As long as B. As far as C. As soon as D. As well as
17. A. raced off B. ran away C. fell down D. moved on
18. A. pulled B. picked C. pushed D. paused
19. A. lift B. lost C. laid D. left
20. A. beneath B. behind C. backwards D. afterwards
Ⅴ.Translation from English into Chinese
Directions: In this part there is a passage with 5 underlined sections, numbered1 to 5. After reading the passage carefully, translate the underlined sections into Chinese. Remember to write your translation on the Translation Sheet.
There is nothing similar in the way men and women shop for groceries. Believe me, I know, because I work in a major supermarket. 1) After watching scores of people shop for food day in day out, I have become somewhat of an expert on the habits of American consumers. I have noticed many things about them, but nothing stands out more clearly than the differences between men and women when they shop.
First of all, men never know where anything is, Despite the recent trends in equality, which demands that a man should share the domestic chores, there are still more women shoppers in America's grocery stores. And these women know what they’re doing. 2) Women are exceptional food shoppers, who always know where something is. Nine times out of ten, it will be a man who asks an employee to find a product for him. I don’t know how many men shoppers come up to me during a night to ask me where something is, but 50％of those who invariably return to me in five minutes still unaware of the product's location. Men have no sense of direction in a supermarket. Women, on the other hand, rarely ask for an item's location. 3) When they do, it is usually for some product that only they have ever hear of and whose name only they can pronounce.
Another difference between men and women is that women shop at speeds that would get them tickets on freeways, while men shop with all the speed of a dead snail(蜗牛). A woman who's really good can get her shopping done in the same amount of item every time she goes. A man who shops just as often will get worse and worse every time.
4) The biggest difference between the sexes in regard to shopping, however, involves the manipulation (操控) of carts. A woman guides a cart through the store so effortlessly that her movements are almost poetic. Men are an entirely different story. They have no idea of how to control the direction of carts. To a man, a shopping cart is some sort of metal monster designed to embarrass(令人尴尬)him.
Overall, women are far more proficient shoppers than men. Women are safe and graceful, while men are dangerous and clumsy. 5) I know these things because I work in a supermarket. I also know these things because I am a man.
衡水职业技术学院期末考试试卷
2011-2012学年度第一学期
2010级商务英语、应用英语商务英语泛读 A 卷
答 题 纸
Ⅰ. V ocabulary: Match the following words with their definitions. Write
your answers on the Answer Sheet.（2points for each question, 20 points in total ）
Ⅱ. Multiple Choices （
3 points for each question, 30points in total ）
Passage 1、2
Ⅲ. Passage （5points for each question, 25 points in total ）
IV. Cloze （1points for each question, 20 points in total ）
V. Translation （3points for each question, 15 points in total ） 1.
2. 3. 4. 5.
班级：_____________ 姓名：___________ 学号：_________
-------------------------密-----------------------------------------封-----------------------------------------线----------------
新编商务英语精读1课后习题答案(unit6
Key (练习答案) Unit 6 Jewelry Reading I Exercise II 1. c 2. c 3. b 4. d 5. d III 1. accumulate 2. brilliant 3. choosy 4. malicious 5. bachelor 6. destined 7. odd 8. communion 9. intuition 10. fulfill IV 1. infect 2. was destined 3. joke about 4. to do with 5. takes her time 6. were to 7. in his stead 8. edge to her voice 9. fell apart 10. won’t be cut out for V 1. shortly 2. It’s very odd 3. choosy 4. in my stead 5. in communion with 6. be destined never to see each other again VI 1.revel 1) vt. to make known (something previously secret or unknown)揭示；揭露；泄露 e.g. The investigation has revealed some serious faults in the system. 2) vt. to show or allow sth. to be seen 展现;显露出 e.g. The curtains opened, to reveal a darkened stage. [相关词] revealing adj. allowing parts to be seen which are usually kept covered 暴露的；裸露的 e.g. a very revealing dress revelation n. the making known of some secret 展示；揭露；显露 e.g. The revelation of his scandalous past led to his resignation. revelations n. (宗教)启示录 [相关搭配] reveal a scandal 揭露丑闻 reveal the inside story (of) 揭开内幕 reveal a secret 揭开秘密 reveal the objective laws 揭示客观规律 a. Her biography revealed that she was not as rich as everyone thought. b. A joke can be very revealing of what someone’s really thinking. c. He still did not reveal what he felt about me. 2. accumulate vi./ vt. to collect or grow into a mass积累；积聚 e.g. A thick layer of dust had accumulated in the room. He gradually accumulated an impressive collection of paintings. He accumulated wealth through illegal means. 他以非法手段敛财。 [相关搭配] accumulated profit 累积利润 accumulated reserve 积累储备
商务英语期末考试参考答案
商务英语期末考试参考答案 说明：商务英语期末考试有五种题型： 一、中英短语互译已经全部总结，见下文 二、问答题已经提供了参考答案，仅供参考，见下文 三、案例分析题请根据题目要求自行准备 四、英语段落翻译中文已经注明，请自己翻看商务英语教程 五、写作请根据题目要求自行准备 1、中英短语互译（详见商务英语课件——每个PPT中的短语部分） PPT1： 1. individual proprietorship个体经营，独资企业 2. convertible bonds 可转换债券 3. memorandum of association 公司章程 4. monopolistic competition 垄断竞争 5. business credit 商业信用 1. 财政资源 financial resources 2. 有限责任公司 limited company 3. 销售收入 sales revenue 4. 有形商品 tangible goods 5. 流动资金 working capital PPT2： 1. flexible manufacturing system 弹性生产系统 2. fractional reserve system 部分准备金制度
3. credit instruments 信用工具，信用票据 4. bull market/bear market 牛/熊或多头/空头市场 5. manufacturing process 制造工艺 1. 厂址选择 facility location 2. 库存控制 inventory control 3. 总支出 aggregate expenditures 4. 股权证/权益证 equity instruments 5. 财务管理 financial management PPT3： 1. performance appraisal 绩效/业绩评估 2. promotion-from-within 内部提拔 3. skills inventory 技术库存 4. macroeconomic ramification 宏观经济衍生物/结果 5. closed-end fund 封闭式基金 1. 项目生命周期 project life cycle 2. 软技能和硬技能 soft skills and hard skills 3. 补偿制度 compensation system 4. 开放式基金 open-ended fund 5. 优先股 preferred stock PP4： 1. profit-oriented objective 利润导向的目标 2. marketing intermediary 营销代理商
商务英语试卷
Multiple Choice 单选(10*1 ') 1. Over the past 20 years, the Internet helped change our world in __________ way or another for the better. A. any B. one C. every D. either 2. A person _____ e- mail account is full won't be able to send or receive any e-mails. A. who B. whom C. whose D. whoever 3. It is reported that the police will soon __ the case of two missing children. A. look upon B. look after C. look into D. look out 4. Sorry, I have to _________ now. It 's time for class. ---- OK, I ' ll c all back later. A. hang up B. break up C. give up D. hold up 5. It is often ___ that human beings are naturally equipped to speak. A. said B. to say C. saying D. being said 6. Try on this red skirt; you will look great ___ it. A. on B. by C. in D. for 7. I ' m trying to break the ______ of getting up too late. A. tradition B. habit C.convenience D. leisure 8. - May I open the window to let in some fresh air A. Come on B. Take care C. Go ahead! D. Hold on! 9. How much ______ she looked without her glasses! A. Well B. good C. best D. better 10. I was out of town at the time, so I don't know exactly how it ______________ . A. was happening B. happened C. happens D. has happened 二．Gap-filling 词汇填空(10 *2 ') 1. We shall accumulate new experience and try new solutions as new problems . 2. In considering people for jobs, we give _______ to those with some experience.
unit 5
Unit 5 Section one (2 periods) Text A The Job Search 1. Teaching aims: (1) let students know about the process of getting a job (2) expand the vocabulary 2. Teaching content: (1) the process of getting a job (2) reading skills 3. Important and difficult points: (1) understand text A (2) improve the reading skill 4. Teaching methods: Communicative and task-based teaching methods 5. Teaching process: Step 1: Warm-up questions (1)When you look for a job, what is the most important thing you are after? (2)What preparations will you make for a coming interview? Step 2: Ask student to read text A and find out the following information (1)How many stages do the process of getting a job include? What are they? (2)What sources are available if you want to investigate for information on employers in your career field? (3)What is resume and cover letter? (4)What are the general points to remember about writing resumes and cover letters? Step 3: Explain text A—new words and phrases Qualification 资历，资格 Duplicate 复制 Flawless 无暇的 Inventory 存货清单 Job opening 职位空缺 Want ad 招聘广告 Step 4: ask students to finish the exercises and check answers Step 5: How to write resume ? Resume Name Address Tel. OBJECTIVE EDUCA TION JOB EXPERIENCE Step 6: ask students to preview text B and role-play it Section two (2 periods) Text B Women Need Not Apply 1. Teaching aims:
商务英语测试题
暑期学习阶段测试三 （基础知识与商务英语衔接卷） （总分：100分）得分：一、词汇（20） （1）按要求写词语 low（反义词）----- full（反义词）---- beautiful（比较级）------- fat（最高级）----- 304（英文）------ in the 1290s（中文）----- 第二十九（英文）------ 第五（英文）---- one to one（用数字表时间）----- Three quarters past twelve （用数字表时间）------ 10:11（英文表示时间）----- 在七月一日（英文）----- ten point 0 two（小数）----- a quarter（分数）------ (2)翻译下列短语或词语 take a message ----- place an order---- Russia ----- New Zealand------ Peru---- M oscow---- 二句子应用（2’*10=20） 中译英 1.这不是我的行李，是她的。
2.我会尽快让他知道这个消息。 3.弹钢琴对我来说是很容易的。（It's +adj. for sb. to do sth.） 4.越快越好。 5. 你知道他什么时候回来吗？ 英译中 6.Do I need a reservation for the dining car? 7. Which would you prefer, a smoking seat or a non-smoking seat? 8. May I see a timetable? 9 Could you tell me my reservation number, please? 10 Will this flight leave on time? 三英语应用及常识题（30’） 中英互译1 Water boils at one hundred degrees centigrade．
《新编商务英语精读》实践教学大纲
《新编商务英语精读》实践教学大纲 概论【具体教学内容】【教学目的要求】【实践内容】 概论 《新编商务英语精读》是一套将培养英语语言能力与学习商务知识相结合的新教材。加强实践练习，对于消化课文、使用词汇、训练口语和实战模拟，具有重要意义；是扩大学生商务英语词汇量、提高学生商务英语的听、说、读、写水平以及能够把所学知识运用于各种日常交际活动和商务活动的必要途径。 实践教学大纲名称：《新编商务英语精读》 学时与学分：电子商务和市场营销专业，18 / 36学时，1 / 2学分； 应用英语专业，64 / 128学时，4 / 8学分。 先修课程和实践内容：大学英语、综合英语、英语视听说 实践教学目标：通过本课程的学习，加强听、说、读、写等方面的训练，熟悉商务英语基本技能，接触真实语言材料，了解各种商务活动场景，积累相关的商务知识，系统掌握商务英语的基本词汇，提高商务英语语言水平和使用能力，实现毕业后在生活和对外商贸活动中进行正确的英语表达。 适用学科专业：电子商务、市场营销、应用英语 实践场地和器材：网络教室、下载视频资料、课本习题 教材及参考资料： 1、《新编商务英语精读》，（学生用书）张逸主编，高等教育出版社，2004年， ISBN7-04-015856-6。 2、《新编商务英语精读2》，（学生用书）张逸主编，高等教育出版社，2005年，
ISBN978-7-04-016242-4。 3、Lanwood.《新编剑桥商务英语》（第二版学生用书）及练习册（中级）经济科技出 版社 4、《新视野商务英语》外语教学与研究出版社 考核方式：考查，是平时成绩（50%）的重要参考内容。学生平时的出勤率（约占10%），平时作业情况（约占20%）课堂表现情况（约占20%）。 【具体教学内容】
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