商务英语阅读课后习题phrasetranslation重点答案

Unit 1

Trade off 权衡各方面的利益

Pull off （成功或艰苦地）完成

Intellectual property 知识产权

Merchandise trade 商品贸易

Strategic sector 战略部门

Anti-dumping duties 反倾销税

Export subsidies 出口补贴

Bilateral relationship 双边关系

Euro zone 欧元区

Sovereign wealth fund 主权财富基金

Exchange rate 汇率

Monetary policy 货币政策

国际收支经常项目顺差 current-account surpluses

知识产权 intellectual property

外资收购 foreign takeover

Unit 2

Discount retailers 折扣零售商

Brand equity 品牌资产价值

Profit margin 盈利

溢价 price premiums

基线销售 baseline sales

营销组合 marketing mix

Unit 3

Mete out 予以严惩

Persuasion Principle 劝说原则

Familiarity Principle 熟悉原则

A sales point (产品的）卖点

Potential consumer 潜在顾客

广告案例 advertising case

以产品为中心的广告 product-orientated advertising

Unit 4

Foreign direct investment（FDI）对外直接投资

Cross-holdings 相互持股

Market capitalization 公司市值

Outsource 外包

Core competency 核心竞争力

Deregulation 放宽管制

Complementary economies 经济互补体

Go public 上市

企业并购 mergers and acquisition

海外扩张 overseas expansion

全球化战略 globalization strategy

保护主义措施 protectionist measures

市场准入 access to market

知识产权 intellectual property right

贸易伙伴 trading partners

资本投入 capital investment

Unit 6

Tighten your belt 勒紧腰带，省吃俭用

Translate into 转化为

Volatile price 波动价格

Rein in 严格控制

Deflate a bubble 消除泡沫

Collateral value 抵押（担保）价值

Mortgage (住房)按揭贷款，抵押贷款External finance premium 外部融资溢价

Subprime mortgage 次级按揭（抵押）贷款

Monetary policy making 制定货币政策

Credit crunch 信贷资金骤减

Variable mortgage rates 浮动按揭/抵押贷款利率Surging and plunging asset prices 大起大落的资产价格

楼市暴跌 housing crush/collapse

维持价格稳定 maintain price stability

核心通货膨胀（率） core inflation （rate ）

消费者物价指数 consumer price index (CPI)

资产负债表 balance sheet

市场预期 market expectations

Unit 7

Niche bank 专注细分市场的银行

Withholding taxes 代扣所得税，预扣税款

Capital market 资本市场

Portfolio investment 笼统有价证券投资

Extended producer liability 生产者延伸责任Investment climate 投资环境

Emerging markets 新兴市场

Corporate taxes 公司税

Customs clearance 清关，海关放行

外国直接投资 foreign direct investment（FDI）经纪公司 brokerage firm

边际税率 marginal tax rate

保税仓库 bonded warehouse

信贷机构 credit institution

财产权 property rights

名义工资 nominal wage

Unit 8

Divestiture 公司部门或子公司的出售，清算或资产分派Portfolio 一组投资

Niche 产品或服务所需的特殊领域

Acquisition 收购

Liquidate 清算

Untapped niches 尚未被竞争者发现的市场机会

Convenience stores 便利店

Market segments 市场细分

Premium brand 高端品牌

竞争优势 competitive advantage

实证研究 empirical studies

核心品牌 core brand

控股公司 a holding company

Unit 9

To drum up 竭力争取（支持），招揽（生意等）Glut 过多供应

Exodus 大批的离去

Turnover 员工流失

International assignment 海外任务

Global recruitment 全球招聘

Reward scheme 奖励机制

Talent management 英才管理

涨薪 pay rises

职业阶梯 career ladder

董事会主席 board director

Unit 10

Cost-effective 有成本效益的，划算的

Differerntiation 差异化

Loyalty marketing 忠诚营销

Customerization 产品定制

Non-stop flight 直飞航班

Cost and revenue projections 成本和利润计算

Customer feedback 客户反馈

Substantial salary cuts 大幅度减薪/实质减薪

Job rotation 岗位轮换

行业危机 industry crises

商务舱 business class

产品开发 product development

地勤部门 ground services department

Unit 11

Serve up 提供

Infringe on 侵犯

By all accounts 如大家所说

Steal a march on 出其不意抢在别人之前Grease the palms of someone 向某人行贿

Market cap 市值

Dole out 少量的发放

In the heyday 在鼎盛时期

从无到有，白手起家 start from scratch

利基市场，细分市场 niche market

迫切需要 cry out for

蓄意侵犯 willfully infringe on

严格控制 rein in

最大的一份 lion's share

Unit 12

Ahead of the curve 领衔一筹的

Plow into 投入

Churn out 粗制滥造

Bottom line 净盈利

Balance sheet 资产负债表

Institutional investor 机构投资者

Mutual funds 共同基金

Pension fund 退休基金

Intangible assets 无形资产

Listed company 上市公司

Case in point 例证

Competitive edge 竞争优势

Fuel economy 燃油经济性，节油

Market capitalization 总市值

Renewable resources 可再生资源

Utility company 公共事业公司

替代能源 alternative resources

新兴市场 emerging market

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李友

Letter 2 Letter 3 Letter 4

Letter 5 Letter 6

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商务英语写作课后翻译答案

欢迎各位员工及家人参与。 . , . 董事会将于月日星期五下午点在室召开会议。 . 我们的门诊政策有所变动，希望大家注意。 ’. 这个星期三的公司例会宣布成立公司研发部。 . 有关详情请联系张文，电话是。 . 借此机会感谢大家的配合。 . 我们非常希望你能参加我们的结婚典礼，希望能在月日那天见到你。 . . ’. 夫妇很荣幸能邀请您参加庆祝他们女儿大学毕业的花园聚会。 . 我们盛情邀请您和家人参加的周年舞会。 . 希望您能接受邀请，并在月日之前回复。 . . 晚宴开始前在室会有茶点，欢迎前往。 . 请于天内汇款以维持您的信用等级。 , , . 虽然公司已预订在星期六使用会所，但是我们仍能为您提供人的会议室。 . 您要求报销差旅费的请求已被批准，相信您一定很高兴得知这一消息。 . 凭借在饮食业的丰富经验，我们能为顾客提供最好的服务。 . 从您的来信得知，已发现五把椅子在装运过程中受到损坏。 . 我们希望本月底以前收到您应付的金额。 , . 我们希望你们能对货物满意，并期待收到你们更多的订单。 . 对于任何不便之处我们再次表示歉意。 . 如能尽早回复，不胜感激。 . 我们期待与你们的合作愉快而成功。 ’. 请注意公司周年舞会的日期变动。

下面我将罗列有关结果。 . 以下政策立即生效。 . 请于星期五告知你假期里的联系电话。 . 与的合作将对公司未来发展有帮助。 ’. 这份备忘录将展示与上海总公司会议的结果。 , . 我代表公司所有职员衷心祝贺你被委任为诺丁汉办公署的总经理。 . 祝你前程锦绣。 , , . 这是一个了不起的成就，我相信你的家人朋友还有你自己一定会引以为豪。 . 我们知道你为此付出了很多努力，你得奖是实至名归的。 . 祝你和你的事业继续走向辉煌。 . 这是董事会年五月份会议有关决策的报告。 . 目前调查的主要结果可总结为以下几点。 ’, . 这个建议是在我前三年研究的基础上提出的，我相信会行得通。 . 还有些其他方法可以降价。 , , ’. 目前我正在进行该项目的调查工作，已取得了下列成绩。 . 调查表明这类产品的市场正处于成长期。 “”. 我们希望能紧扣贵公司在广交会上展出的“象牙牌”照相机。 . 请告知您能给我们什么样的优惠。 , , . 我们公司希望能进口摩托车，如果贵公司能给我们寄上你们公司最新的产品目录、价格单和出后条款，我们将不胜感激。 . 我们有意采用贵公司现有的部分产品用于家具生产。 . 在此先感谢您对我们提供的帮助。 .

商务英语阅读(第二版)王关富unit13privateequity课后答案

Unit 13 The Business of Making Money Exercises 1. Questions on the text: 1)What are the latest developments in private equity in recent years Compared to the 1980s, the targets of today’s private equity groups are much bigger in size. In recent years, the private equity industry has raised record money and its share of mergers and acquisitions has grown massively. The industry has also become a byword for money-making skills but its wealth has also brought many enemies. 2)According to the article, what are the main inconveniences for a company to be a publicly quoted company The main inconveniences for a publicly quoted company include: its executives have to face intrusive media coverage; it has to obey strict and long corporate-governance codes; it also has to face the threats of activist investors and short sellers and the scrutiny by some politicians. 3)What are the main reasons for a company to get listed on a stockmarket Traditionally there are three main reasons to get a company’s share listed on a stockmarket. The first is to raise capital, either to expand the business or to allow the founders to realise their wealth. The second is to help retain staff, who can be offered share options as an incentive to stay and work hard. The third involves prestige; customers, suppliers and potential employees may be reassured (and attracted) by the apparent seal of approval given by a public listing. Meanwhile, being publicly listed gives a company better access to fund investors and retail investors. 4)Why are companies in the Anglo-Saxon economies reluctant to borrow from banks Companies in the Anglo-Saxon economies were reluctant to borrow from banks because their often felt nervous about the possibility of the sudden withdrawal of credit from the banks, due to a change in lending policy, new management or an economic downturn. 5)According to the article, what are the main sources for today’s companies to raise money (including equity capital and debt) Nowadays the main sources for companies to raise money are: first, equity market; second, banks, though much less important than they used to be; third, bond market; fourth, private equity. 6)How do private-equity firms respond to the problems identified by Professor Jensen with regard to public companies Professor Jensen argued that the structure of a public company creates an inherent conflict between investors and the managers they hire to run the business, particularly with regard to the use of free cash flow. He also argued

实操商务英语函电课后答案(首都经济贸易大学出版社)Unit 3

Unit 3 Inquiries and Replies Sentences Commonly Used in Inquiries and Replies (P49-50) 1.感谢贵方7月5日询盘。 2.兹复你方3月28日函，我们附上最新的带有插图的目录册，供你方参考。 3.本地对高质量的电动自行车有稳定的需求。 4.如果你方价格有竞争力，我们愿首次订购1000打。 5.请报最好的CIF上海价格，注明最早装运期。 6.由于我们打算购买……，如报最优价将不胜感激。 7.感谢贵方10月1日对我方飞利浦牌吸尘器的询盘，先附寄一套插图目录册。 8.如果能报优质绿茶CIF到墨尔本最低价，我们将不胜感激。 9.贵方若能迅速仔细地处理我方对棉布的询盘，我们将不胜感激。 10.请寄送样品并报……的最低价。 11.请就上述货物向我方报CIF西雅图最优惠价，含佣金5%。 12.一收到贵方询盘，我们即寄上样品并报最优惠的价格。 13.如告知有关价格、质量、可供数量以及其他相关资料的具体情况，将不胜感激。 14.如果你方按所需的型号和质量供货，我方可以大量订购。 15.因为我们所报价格十分合理，我们相信贵方能接受。 Exercises (P50-54) 1. Translate the following phrases (1) 对……进行询盘 (2) 无存货 (3) 具体询盘 (4) 插图目录册 (5) 与……进行贸易 (6) price list (7) irrevocable L / C (8) terms of payment (9) both excellent in quality and reasonable in price (10) CIF Hongkong 2. Choose the best answer (1) C (2) A (3) A (4) C (5) C (6) B (7) D (8) B (9) B (10) D