商务英语在企业里的应用
作者：edwardliao 日期：2007-02-12 19:38
做管理的人必备的英文单词
目标mission/ objective
集体目标group objective
内部环境internal environment
外部环境external environment
计划planning
组织organizing
人事staffing
领导leading
控制controlling
步骤process
原理principle
方法technique
经理manager
总经理general manager
行政人员administrator
主管人员supervisor
企业enterprise
商业business
产业industry
公司company
效果effectiveness
效率efficiency
企业家entrepreneur
权利power
职权authority
职责responsibility
科学管理scientific management
现代经营管理modern operational management 行为科学behavīor science
生产率productivity
激励motivate
动机motive
法律law
法规regulation
经济体系economic system
管理职能managerial function
产品product
服务service
利润profit
满意satisfaction
归属affiliation
尊敬esteem
自我实现self-actualization
人力投入human input
盈余surplus
收入income
成本cost
资本货物capital goods
机器machinery
设备equipment
建筑building
存货inventory
（2）
经验法the empirical approach
人际行为法the interpersonal behavīor approach
集体行为法the group beha vīor approach
协作社会系统法the cooperative social systems approach 社会技术系统法the social-technical systems approach
决策理论法the decision theory approach
数学法the mathematical approach
系统法the systems approach
随机制宜法the contingency approach
管理任务法the managerial roles approach
经营法the operational approach
人际关系human relation
心理学psychology
态度attitude
压力pressure
冲突conflict
招聘recruit
鉴定appraisal
选拔select
培训train
报酬compensation
授权delegation of authority
协调coordinate
业绩performance
考绩制度merit system
表现behavīor
下级subordinate
偏差deviation
检验记录inspection record
误工记录record of labor-hours lost 销售量sales volume
产品质量quality of products
先进技术advanced technology
顾客服务customer service
策略strategy
结构structure
(3)
领先性primacy
普遍性pervasiveness
忧虑fear
忿恨resentment
士气morale
解雇layoff
批发wholesale
零售retail
程序procedure
规则rule
规划program
预算budget
共同作用synergy
大型联合企业conglomerate
资源resource
购买acquisition
增长目标growth goal
专利产品proprietary product
竞争对手rival
晋升promotion
管理决策managerial decision
商业道德business ethics
有竞争力的价格competitive price 供货商supplier
小贩vendor
利益冲突conflict of interests
派生政策derivative policy
开支帐户expense account
批准程序approval procedure
病假sick leave
休假vacation
工时labor-hour
机时machine-hour
资本支出capital outlay
现金流量cash flow
工资率wage rate
税收率tax rate
股息dividend
现金状况cash position
资金短缺capital shortage
总预算overall budget
资产负债表balance sheet
可行性feasibility
投入原则the commitment principle 投资回报return on investment
生产能力capacity to produce
实际工作者practitioner
最终结果end result
业绩performance
个人利益personal interest
福利welfare
市场占有率market share
创新innovation
生产率productivity
利润率profitability
社会责任public responsibility
董事会board of director
组织规模size of the organization
组织文化organizational culture
目标管理management by objectives
评价工具appraisal tool
激励方法motivational techniques
控制手段control device
个人价值personal worth
优势strength
弱点weakness
机会opportunity
威胁threat
个人责任personal responsibility
顾问counselor
定量目标quantitative objective
定性目标qualitative objective
可考核目标verifiable objective
优先priority
工资表payroll
（4）
策略strategy
政策policy
灵活性discretion
多种经营diversification
评估assessment
一致性consistency
应变策略consistency strategy
公共关系public relation
价值value
抱负aspiration
偏见prejudice
审查review
批准approval
主要决定major decision
分公司总经理division general manager 资产组合距阵portfolio matrix
明星star
问号question mark
现金牛cash cow
赖狗dog
采购procurement
人口因素demographic factor
地理因素geographic factor
公司形象company image
产品系列product line
合资企业joint venture
破产政策liquidation strategy
紧缩政策retrenchment strategy
战术tactics
(5)
追随followership
个性individuality
性格personality
安全safety
自主权latitude
悲观的pessimistic
静止的static
乐观的optimistic
动态的dynamic
灵活的flexible
抵制resistance
敌对antagonism
折中eclectic
(6)
激励motivation
潜意识subconscious
地位status
情感affection
欲望desire
压力pressure
满足satisfaction
自我实现的需要needs for self-actualization 尊敬的需要esteem needs
归属的需要affiliation needs
安全的需要security needs
生理的需要physiological needs
维持maintenance
保健hygiene
激励因素motivator
概率probability
强化理论reinforcement theory
反馈feedback
奖金bonus
股票期权stock option
劳资纠纷labor dispute
缺勤率absenteeism
人员流动turnover
奖励reward
(7)
特许经营franchise
热诚zeal
信心confidence
鼓舞inspire
要素ingredient
忠诚loyalty
奉献devotion
作风style
品质trait
适应性adaptability
进取性aggressiveness
热情enthusiasm
毅力persistence
人际交往能力interpersonal skills 行政管理能力administrative ability 智力intelligence
专制式领导autocratic leader
民主式领导democratic leader
自由放任式领导free-rein leader
管理方格图the managerial grid
工作效率work efficiency
服从obedience
领导行为leader behavīor
支持型领导supportive leadership 参与型领导participative leadership 指导型领导instrumental leadership 成就取向型领导achievement
论文商务英语学习心得
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湖南农业大学 高等教育自学考试本科生毕业论文商务英语专业在国际贸易中的应用 学生姓名： 考籍号： 年级专业： 指导老师及职称： 学院： 湖南·长沙 提交日期：年月
湖南农业大学成人高等教育本科生毕业论文（设计） 诚信声明 本人郑重声明：所呈交的本科毕业论文（设计）是本人在指导老师的指导下，进行研究工作所取得的成果，成果不存在知识产权争议。除文中已经注明引用的内容外，本论文不含任何其他个人或集体已经发表或撰写过的作品成果。对本文的研究做出重要贡献的个人和集体在文中均作了明确的说明并表示了谢意。本人完全意识到本声明的法律结果由本人承担。 毕业论文（设计）作者签名： 年月日
目录 摘要 (1) 一、商务英语的概念及内涵 (2) 二、商务英语的特点 (2) （一）受文化差异影响大 (2) （二）专业化程度高 (2) （三）随着商务活动的发展，节奏加快，商务英语也越发简略 (2) （四）用词正式、规范 (2) 三、商务英语的重要作用及在我国的应用情况 (2) （一）商务英语在对外贸易中的重要作用 (2) 1、商务英语有利于对外贸易中谈判的顺利进行 (3) 2、通过商务英语来获取商业新知识，分享新技术成果 (3) 3、商务英语是对外贸易中进行沟通的桥梁 (3) 4、商务英语的正确使用能够有效避免误解，促进经济发展 (3) （二）商务英语在我国的应用情况 (3) 结语 (4) 参考文献 (4)
商务英语专业在国际贸易中的应用 作者： 指导老师： （湖南农业大学成人教育学院，长沙410128） 摘要：商务英语覆盖面广，涉及到各种经济贸易活动和多个学科领域，包含了交际技巧、专业知识、文化背景以及风俗习惯等多项内容，我国的国际贸易活动离不开国际间的交流合作、互相学习等，涉外人员要更好地开展商务合作，就必须掌握好商务英语这门语言，并熟练的予以运用。本文从商务英语涵义、特点及作用等方面入手对商务英语在国际贸易中 的重要作用作了全面论述。 关键词：商务英语；国际贸易；商务合作； Abstract Business English coverage, involving a variety of economic and trade activities and multiple disciplines, including communication skills, professional knowledge, cultural background and customs and so on, our country's international trade activities are inseparable from the international exchanges and cooperation, learn from each other, foreign staff to better conduct business cooperation, we must good command of English language, and skilled to use. This article from the business English connotation, characteristics and role of business English in international trade plays an important role to make the comprehensive elaboration. Key word：Business English；International Trade；Business cooperation
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商务英语语料库的建设及应用初探
商务英语语料库的建设及应用初探 【摘要】语料库语言学作为一门新兴的语言学分支，其影响已遍及语言学研究的各领域。将语料库的方法应用于商务英语词汇教学中，发挥其语料真实丰富、计算机程序强大的重新组织语言数据的能力，既能提高学生商务词汇学习的效率和积极性，也能提高商务英语教学质量。本文从商务英语语料库的建设及其应用价值入手，以期语料库语言学为商务英语教学带来更多成果。 【关键词】商务英语语料库地方课程 商务英语（Business English）是指商务场景下所应用到的英语，作为特殊目的英语（English for Specific Purpose）具有很强的专业性。商务英语跟普通英语（English for General Purpose）最大区别之一就是专业词汇的大量使用，因此，词汇教学在商务英语教学中的作用不容忽视。语料库（Corpus）是语言素材的集合体，能快速准确地提供诸如构词、搭配、语境等多方面的语料及信息。在外语学习中，语料库能够缩小课堂语言与真实语言的差距、培养学习者的语感和学习能力及研究能力，所以用语料库的方法来学习商务英语词汇既可以刺激学生的学习积极性，也可以更加准确、更加有效地掌握商务英语中专业特点较强的词汇。 1 语料库及其发展 语料库可以概述为运用随机抽样的方法，收集自然出现的连续的语言，运用文本或话语片断，并按照一定的语言学原则建成的具有一定容量的语料体系。 语料库的发展大致经历了三个阶段：第一代语料库以20世纪60年代的Brown Corpus以及LOB Corpus为代表，由于是语料库发展的最初时期，所以规模都比较小，这个时期的语料库只能用来考查常用语言现象的频率，无法展现语言的全貌。第二阶段以20世纪80年代的Birmingham Collection of English Language Text以及Longman/Lancaster English为代表，这一时期的语料库建设以电子语料库的兴起为主要特征，语料库的容量不断扩大，种类不断增多。第三阶段从20世纪90年代至今，是语料库建设、研究与应用的迅猛发展阶段，功能更为强大的计算机系统软件的开发与应用致使第二代超大型计算机语料库开始出现，语料库进入了发展的黄金年代。 2 商务英语词汇及其特征 商务英语源于普通英语，并基于普通英语的基本语法、句法结构和词汇语，有普通英语的一些语言学特征。与此同时，作为应用在商务场合的英语，商务英语又是英语语言知识和商务专业知识的综合，因而又具有独有的专业特征。 2.1 在文体风格上，商务英语词汇属于庄重文体（frozen style）。庄重文体，即各体英语中正式程度最高的一种。这种“正式”一是为了在表达上追求准确、专业、标准化的效果，二是为了在思维上追求清晰和条理。许多商务词汇都表现出这一特性。 2.2 商务英语大量使用表意清楚的专业词汇和专业术语。专业词汇和专业术语是在专业领域用以代表部分专业知识的词汇，商务英语是英语在商务场合中的应用，内容的高度专业化势必导致专业词汇的大量使用。 2.3 商务英语具有古体特点，这种古体特点的一个主要标志是古体词语的使用。古体词是一种具有鲜明文体色彩的词汇成分，尽管古体词在现代英语口语和一般书面语中极少使用，但在商务英语文本中，古体词却大量出现，充分体现出其庄重严肃的文体风格。
商务英语-如何向客户介绍自己的公司
商务英语如何向客户介绍自己的公司 Jennifer在与Standard家用电器的会谈中，因对方想进一步了解Action电器的营运状况。身为公司代言人的Jennifer就必须向他们说明公司经营的历史、主要产品与营业项目等。 In answer to your questions, Action Appliances has been manufacturing top quality appliances for 15 years now. We began selling rice cookers from one small shop in Taipei. At that time, we were strictly a mom-and-pop operation. To keep up with overwhelming customer response, the company expanded rapidly. We improved our R&D department and enlarged our product lines to include washers and dryers, refrigerators, and microwave ovens. Our appliances are geared toward households with high needs but minimal space. Taiwan is still our main market. As a matter of fact, you'll find at least one Action appliance in one out of three households in Taipei alone. With a strong home base, we feel we're ready to move overseas. Recent consumer research efforts prove that over 40% of the appliance market in Canada and the United States consists of highly efficient, compact products. You'll find that our appliances meet these needs. 让我回答您的问题：Action电器生产一流的家电产品已有十五年的历史了。公司最早在台北以贩卖电饭锅起家，我们当时只是小成本的家庭电器行。 由于客户反应热烈，公司即很快地扩展。我们加强研发部门，扩大生产线，增加产品项目，像洗衣机及烘干机、电冰箱、微波炉等产品。我们的电器是专门针对要求高效率，但空间有限的家庭用户设计的。 台湾仍是我们的主要市场。而事实上，你会发现台北地区至少每三户人家中就有一户用Action的产品。 由于在国内的基础稳固，我们觉得向海外市场扩展的时机成熟了。最近的消费研究报导指出，美加地区的电器市场中有百分之四十以上是高效率的组合型商品。所以，您会发现我们的商品完全迎合这些需求。 短语解说 mom-and-pop 家庭式的，小型的 这个词组原指由家庭经营的小店，引申来泛指“小型的营运”。"Mom"和"pop"是英文中对妈妈、爸爸的昵称。 When I was a kid, my neighborhood streets were lined with mom-and-pop stores.
商务英语写作
Establishment of Correspondent Relationship Letter 1 (Letter from a Foreign Bank Suggesting the Establishment of Correspondent Relationship) We are a bank recently incorporated and established in the CCC Republic, wholly owned by citizens of the CCC Republic. We commenced our operation on Sept. 7, 1965 with a capital of US$ 10,000,000.00 fully paid. We have been receiving a number of requests from our customers to open irrevocable letters of credit or
to make remittances by mail and by cable in favour of beneficiaries in China. Until now we have been advising these transactions to you through our London correspondent, DEF Bank Ltd. , who has been acting as our reimbursing bank. Accordingly, it has long been our intention to establish direct correspondent relations with you in order to facilitate the handling of the above-mentioned transactions. Should this be agreeable to you, we will arrange for our Authorized Signatures and Telegraphic Test Key to be forwarded to you. We should be grateful if you would inform us too of the names of the banks to whom you would want us to remit the cover for our transactions, particularly for those expressed in Pound Sterling, U. S. dollars and Swiss francs. In order to acquaint you with the
英语考试作文-商务英语应用文写作之通知
英语考试作文 商务英语应用文写作之通知 通知 通知是上级对下级、组织对成员或平行单位之间部署工作、传达事情或召开会议等所使用的应用文。通知的写法有两种，一种是以布告形式贴出，把事情通知有关人员，如学生、观众等，通常不用称呼；另一种是以书信的形式，发给有关人员，次种通知写作形式同普通书信，只要写明通知的具体内容即可。通知要求言简意赅、措辞得当、时间及时。 例一：布告形式的通知：通常此类通知上方正中写Notice 或NOTICE（通知），发出通知的的单位的具体名称可放在正文前，也可放在正文后，右下角处，发出通知的日期写在左下角处。例如： NOTICE All professors and associate professors are requested to meet in the college conference room on Saturday, August 18, at 2:00 p. m. to discuss questions of international academic exchanges.
May. 14, 2000 通知 本星期六（8月18日）下午二时，全体教授和副教授在学院会议室开会，讨论国际学术交流问题，请准时出席。 书信形式的通知 Dear Examinee: As you know, due to unfortunate circumstances, ETS was forced to cancel the scores of the Octorber 1992 TOEFL administration in the People＇s Republic of China. At that time, you were notified that you would be able to take another TOEFL without charge up through the October 1993 administration. You should be aware that the TOEFL program has a long standing policy of not refunding test fees when administrations are cancelled. We apologize for any inconvenience that this may cause to you. Russell Webster Executive
商务英语在对外经贸中的应用
商务英语在对外经贸中的应用 **学院**专业学生姓名 摘要：中国是世界经济发展动力源，也是WTO重要成员国，生产与营销的各方面都与世界接轨。在跨国商务活动中英语是最通用的语言，国际间的交际工具。随着我国与各国经济贸易合作日趋频繁，商务英语在对外贸易中的运用也随之增多，其重要性也日益凸显。 关键字：商务英语对外经贸特点应用 引言： 英语是世界性语言，全球有一半以上的人会说英语，是国际政治、经济、文化的官方用语。在对外的贸易往来中，英语成为职业化用语即商务英语。商务英语主要是针对商务方面，其在对外贸易中主要应用于贸易磋商与谈判、贸易广告、贸易函电、贸易翻译等商业用途。新的时期，商务英语在应用范围、应用模式、应用程度上都与以往相比发生很多变化，需要人们以新视角、新思路来看待商务英语的应用。 一、商务英语概述 （一）商务英语概念 商务英语(Business English)是指人们在进行商务活动的时候使用的语言，是一种专门用途的英语。商务活动涉及到国际经济、贸易、金融、保险和营销等众多领域，在
这些商务活动中使用的英语都可以称为商务英语，它是全球化发展的产物。随着国际商务活动的日益增多，所涉及领域的增多，商务英语的内涵和作用也在不断地扩展和加深。（二）商务英语的特点 从构成上来讲商务英语由商务背景，商务交流技巧以及商务语言等几个部分构成。与普通的英语相比，它仍然以基本的英语词汇和语法为基础但是却具有独特的语言特征。商务英语与普通英语来言具有更强的专业性。商务英语需要更多方面的专业知识，例如管理，商务，金融，会计等，商务英语交流更加具有针对性和专业性，这些都是商务英语所独有的特点。 二、商务英语在对外经贸中的重要作用 （一）商务英语是经济合作进行的前提要件 现代经济已经将世界变成了地球村，当今社会的经济已经形成了各个国家之间的混合发展，任何一个国家的经济发展都不可能孤立地进行，脱离世界经济的大环境来追求经济的增长是绝无可能的。经济全球化是各个国家，各个国家的企业之间项目的合作，合同的签署等数量不断增加，这些合作的进行无疑都会涉及相互之间的沟通与交流，合作双方在合同磋商过程中都必然会去了解对方国家相关的经济政策，法律规定以及国际之间的贸易往来记录以及双方签订的有关的贸易条款或者形成的贸易习惯等，包括合同商讨过程中所涉及的经济方面的事项等，这些都需要具有专门经济知识的商务英语人才
商务英语演讲 公司俱乐部介绍篇
商务英语演讲公司俱乐部介绍篇 商务英语演讲：公司俱乐部介绍篇 I believe the employer should serve employees not only by giving salaries， but also by providing opportunities for them to enjoy their life. In that respect， Our pany has a great deal to offer. We have more than thirty activity groups organized by workers for athletic and recreational purposes. Among these groups are the Tennis Club， Basketball Club， Popular Music Club， Company Orchestra， Aerobics Club， and so on. Our tennis team is one of the best in the Shanghai area， and currently maintains a winning streak in the east of china District Tournament. Also， our pany orchestra was established two years ago， and the members practice twice a week under the instructions by one of Shanghai's best conductors. And for those of you who want to have a good sweat and slim down， we have an Aerobics Club. The club weles any body who wants to have a good work-out and slim down， male or female.
商务英语介绍公司团队
商务英语介绍公司团队 一、欢迎词： ?Thank you for coming to our office。 ?This is our first occasion to meet in person。 ?We're delighted that you' ve chosen our firm to provide consulting services for your new family restaurant。 译文： ?感谢你们来到我们办事处。 ?这次是我们第一次见面。 ?很高兴你们选择了我们公司来为你们的家庭式饭店提供咨询服务。 二、总体介绍: ?As you're already aware, our company specializes in providing strategic planning，business development and consulting. ?We are currently developing a main website which will then link to all the other websites. ?We look forward to working with you in the coming months. 译文： ?你们已经注意到了,我们公司专门提供战略性计划、业务发展和咨询服务。 ?我们目前正在开发一个主网站,从这上面可以连接到其他所有的网站上。 ?期待在接下来的几个月里与你们一起合作。
三、介绍团队成员: ?We're a fairly new team. ?I would like to take this opportunity to introduce you to our team ?As you know, my name is Jacob Moore and I'll be serving as project coordinator. ?I'll also be your main liaison throughout all phases of the project. ?To my left is Chris Harper. He's the IT wizard of our consulting team. ?Chris can work with you to develop a website for the restaurant. ?Next to Chris is Andy Meyer, who specializes in menu development. ?To my right is Amy Taylor, our interior design specialist ?She can help with everything from space planning to selecting color schemes. ?Andy can help maximize the profitability of your menu. ?She's our marketing guru, and can help with things like signage, print advertising, and promotional coupons. ?He is the Web Development Manager and is responsible for all the "techie' bits of the website. 译文： ?我们是新组的团队。 ?我想借此机会向两位介绍我们的团队。 ?两位都知道,我叫雅各布·穆尔,担任你们的项目协调人。 ?整个项目的各个阶段都是由我来进行联络和统筹。
商务英语写作之发盘
I Fashion Co.Ltd. 6 2 1 – 1 2 # Student’s Apartment Business College of Shanxi University Taiyuan City, Shanxi Province China 9 May 2011 Mr. Rabbit: Sales Manager Empire Typewriters 190C Happy Street New York America Dear Mr. Rabbit Re: Office Furniture Details Thank you for your letter of May 8. We are grateful to you for your interest in our office furniture. In reply to your inquiry in your last letter, we hereby send you our illustrated catalogue and price list with details as follows. 20 Solid Wood Desks @ RMB 1,000 RMB 20,000 20 Office Swivel Chairs @ RMB 300 RMB 6,000 20 Solid Wood Bookcases @ RBM 1500 RMB 30,000 RMB 56,000 Less 15℅ discount for payment within 30days RMB 8,400 TOTAL RMB 47,600 The above quoted price includes transportation and insurance. Please note that this quotation is subject to acceptance within three weeks, we can guarantee delivery five days of receipt of a firm order. We look forward to your order and long-term cooperation with you. Yours sincerely for I FASHION
H-0458商务英语应用文写作课后习题答案
Reference Key to Exercises (Business English Writing): Unit 1 II. Rewrite the following sentences and tell why you think it necessary to revise so. 1) Upon examination of our records, we are sorry to say that we haven’t found the personal data which is required. 2) This is the 3rd year of our cooperation. We appreciate the constantly high quality of your products. But we are apparently facing an increasingly competitive market here in China. 3) Besides Western-style skirts, on our export list there are 30 other varieties/ styles of garments that also sell well. 4) Please enclose the sales receipt with the merchandise, so that we can process your refund promptly. 5) It is a great pleasure to establish business relationship with you. 6) You will receive your order 326 for table cloths in about 10 days. We shipped them by air freight this morning. 7) Your delivery within three weeks after receiving our order is important because your customers here are in urgent need of the goods. 8) We appreciate your inquiry and enclose the quotation for leather shoes. 9) Thank you for your prompt delivery. However, the goods that reached us were not the one that we had ordered. 10) Would you sing the form enclosed and return it to us before October 10th. ( It would be advisable if you sing and return the enclosed form before October 10th) Unit 2 II. Choose the best answer for the following statements and questions. C D C B Unit 3 I. Translate the following sentences into Chinese. 1. 我们将与之进行业务往来的那家公司要我们向贵行了解他们的商业地位与信誉。 2. 你若能为我方获得上述公司的财务状况信息，我们将不胜感激。 3. 就我们所知，你们所问询的那家公司在进出口业中享有盛誉。 4. 根据我方记录，我们发现你方所问询的公司从未拖欠我方债务。月贷款额大 约为25万美元。 5. 你方所问询的公司据说目前在业务上无任何进展，因此我们建议你方与该公 司进行业务往来时务必谨慎。