牛津高中英语优秀教案教学设计M4U1 Reading Advertisements

教案题目：Advertisements

适用年级：高中一年级

使用教材：译林版《牛津高中英语》

Module 4 Unit 1 Reading 教案设计：

Teaching Plan for Advertisements

适用年级：高中一年级

使用教材：译林版《牛津高中英语》Module 4 Unit 1 Reading

Teaching Objects:

1. To enable the Ss to understand the reading strategy and use it;

2. To help the Ss get a better understanding of advertisements;

3. To enable the Ss express their ideas about advertisements and help them to

build a proper idea about being smart about advertisements

Teaching key Point s:

1. To help the Ss understand the reading strategy and guide them to practice

using the strategy.

2. To help the Ss discuss the topic about advertisements.

Teaching Procedure

Step 1 Lead-in

1.Ask the Ss: What do you think of your school life?

----Try to connect the Ss’ answers with school clubs.

2. Group work

Suppose you are the organizer of the English Club in the school, try to say something to attract more students to join you. You can only use three sentences at most.

Ask some students to give their sentences and tell the Ss “What you did just now is in fact a kind of advertising.”

Ask the Ss: Have you realized what you did just now is actually a kind of advertisement?

----introduce the topic of the class---Advertisements

Step 2 What is an advertisement?

1.Ask the Ss “What is an advertisement?” Let them use their own words.

The Ss may have difficulty expressing it clearly and properly.----We are so used to advertisements that we often ignore them. So today we are going to read a passage about advertisements and try to learn more.

2.Ask the Ss to read the passage (the part of “What is an advertisement?”)to get the

author’s definition of advertisements.

An advertisement provides information and uses persuasive languages and exciting images to encourage people to buy a product or service or believer in an idea.

3.More questions to help the Ss understand this part:

Where can we see advertisements? ---Media--- Billboard, newspapers, magazines, the

Internet, radio, television…

What types of advertisement do we have?---(1) Commercial ads (2)PSAs

4.Show the Ss some pictures of the two kinds of ads and ask the Ss to tell which type they

belong to.

It is very easy for the Ss to tell the types. Then ask:

What’s the difference between commercial ads and PSAs?

Commercial ads--- To sell things; to get profits and money.

PSAs--- To educate people

Step 3 Does an advertisement tell people the complete truth?

Up till now, we have learned something about advertisements and it is true that we can get a lot of information from advertisements. But do you think all the ads are trying to tell us the complete truth?

1.Ask the Ss to skim the text to get the author’s answer to this question “Does an

advertisement tell people the complete truth?”

-----Even if an ad does not lie, it does not mean it tells you the complete truth.

2.Ask the Ss to have a more careful reading and ask the Ss to discuss how the writer support

his idea---The writer uses two examples to support his idea.

3.Then ask the Ss: Does the writer make any conclusion about this part?

---Yes. “We must not fall for this kind of tricks.”

4.According to the above three parts, explain to the Ss the structure of expository writing:

(1)Even if an ad does not lie, it does not mean it tells you the complete truth---

Subject/topic

(2)Two examples --- Supporting details

(3)We must not fall for this kind of trick! ---Conclusion

Step 4 Public service advertisements

Ask the Ss to use the idea of expository writing to read part 3. Ask them to find the topic, supporting details and conclusion of this part.

Subject/ topic—PSAs are meant to be helpful to educate people.

Supporting details—examples ---(1) Deal with large social issues

(2) About public service projects

(3) Teach us how to live healthy lives

Conclusion --- All of these ads are meant to be helpful, and you can often learn a lot by following the advice they give.

Step 5 Structure of the whole passage

Now we’ve learned more about advertisements and the structure of the expository writing. Let’s come back to the whole passage to see whether the whole passage follows the structure or not.

Topic --- Advertisements

Supporting details---- (1) What is an advertisement?

(2) Does an advertisement tell people the complete truth?

(3) Public service advertisements

Conclusion ---- Be smart about advertisements!

You see, the whole passage also follows the structure and it will be easier for you to read or write an expository writing if you follow the structure. Now let’s have a practice. Step 6 Application

Write an outline for a passage with the topic “Our school is a good one”. Try to use the structure we’ve talked about in this class.

Subject:

Supporting details:

Conclusion:

I can see that you are really proud of your school and speak loudly for it. “Our school is a

good one. Come on and join us!” Do you think what you did is again a kind of

advertisement? Yes. So let’s come back to advertisements.

Step 7 Discussion

1.Enjoy two ads(video). Ask the Ss to tell what type they belong to and ask them to

express their own opinion about the ads.

2.It seems that you can clearly express your own opinion about ads. So what do you think

makes a good advertisements?(If time is limited, teacher can make a conclusion here. If

time permits, ask the Ss to discuss and make a conclusion.)

Step 8 Group work ---designing

Now I think you have got some idea about what is an advertisement, the types of ads, what are the two types are like and what makes a good advertisement. Now we are going to design one. Don’t worry about your designs. We are not the members of an advertising company. We are just try to experience the process and try to learn more about ads.

1.Design a commercial ad: try to sell a kind of ice cream to students;(If they have their

own idea, it is also accepted.)

2.Design a PSA about school life.(Protect grass; save water; respect teachers…)

Divide the class into two large groups. One group is to carry out task 1 and the other task 2. We have mentioned that we can see ads in newspapers, magazines, on TV, the radio, billboards and so on. So you can choose one of the media for your ad. If it is in the

paper, draw it out; if it is a video, act it out; if it is music, sing it out; if it is on the radio,

just speak out.

Step 9 Conclusion

Today we read a passage about ads. We talked about the structure of expository writing and also experienced the process of designing an ad. Now I’m sure you are clearer about ads.

But don’t forget: be smart about ads in your daily life.

Step 10 Homework

Write a passage of around 100 words to describe one PSA which impresses you most and make comments on it, using the structure (subject, supporting details, conclusion).

教学设计思路：

1. 以advertisements这一全文关键词和reading strategy为贯穿课堂教学的两条线索。

力争做到两条线索交织着将整堂课融合成一个整体，让学生能抓住中心和重点，思路清晰的完成老师交给的各项任务。为了不使两条线索分离或相互孤立而达不到意想的效果，我的活动设计，比如说开头的group work为English Club做宣传和后来的strategy 运用环节--宣传学校“Our school is a good one”, 都是围绕这两条线索，并能起到相互衔接的作用。

2. 每个环节的设计一定要符合学生的实际情况。所以在活动设计方面我都是选择学生有话

讲的学校生活，从开头的导入到中间的strategy 运用和后来的广告设计，我都是以学校生活为背景，应该更容易激活学生的思维。

3. 说明文本身就比较平淡和枯燥，这样的课上起来容易沉闷。在课堂设计时，我就穿插了

group work和视频，让学生能够动起来，思维更活跃，课堂教学任务就能更顺利的完成，效果也会更好一些。当然，group work活动本身的设计和视频的内容和时间都是需要仔细斟酌和选择的，原则是以服务于本堂课的教学重心和目标。

课堂教学效果及反思：

1.用reading strategy 和ads 作为整堂课教学的线索，使得整堂课脉络清晰，学生在教

师和线索的指引下，能够比较到位的理解和掌握本文的内容和说明文的框架结构，效果很好。

2.两条线索的设计在一些活动的串联下，可以说浑然一体，相互交织，体现了线索在课文

教学中的作用与价值。

3.视频的选择比较符合本文的教学需要，题材也能引起学生的兴趣与思考，帮助学生进一

步理解广告的作用以及商业广告和公益广告的不同目的与效应。

4.活动的设计比较符合学生实际，有效性较高，但是教师在设计整堂课时，过于追求预设，

有一些要求过高，在基础较差的班级不能很好的完成教学设计。能完成的班级在最后的活动部分时间过于仓促，学生活动不能完全展开，教学效果打了一定的折扣。

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